Business Development Executive

Staunch HR Services Private Limited; Tiruppur; On-site; INR 300,000 - 540,000; Full time

Job summary

Staunch HR Services Private Limited is seeking a field sales professional to drive CASA customer acquisition in Tiruppur, Tamil Nadu. You will visit potential customers, build relationships, and promote banking services to grow low-cost deposits.

You will collaborate with branches, conduct local marketing events, ensure KYC compliance, and report pipeline and performance to the Branch Manager. A strong network in the local market and target-driven mindset are essential.

Qualifications

• Experience in field sales and customer acquisition in banking.
• Knowledge of CASA products and services.
• Strong communication and relationship-building skills.

Responsibilities

• Acquire new Savings and Current Account customers through field visits and referrals.
• Develop CASA leads via cold calling and market visits.
• Build relationships with shops, institutions, and corporate clients to open accounts.
• Promote bank products (FD, RD, insurance, debit cards, digital banking).
• Ensure account activation and retention through prompt service and follow-ups.
• Promote digital transactions to boost CASA productivity.
• Conduct promotional activities like camps, kiosks, and local events.
• Ensure proper KYC verification and regulatory compliance.

Skills

Communication skills

Sales experience

Banking products CASA

Local market awareness

Target achievement

Job description

Role Purpose

To drive growth in CASA (Current Account & Savings Account) by acquiring new customers, building relationships, and increasing low-cost deposits to support the bank's business objectives.

Key Responsibilities

1. Customer Acquisition Identify and acquire new Savings and Current Account customers through field visits, referrals, and leads. Target individuals, salaried customers, self-employed professionals, SMEs, traders, and local businesses. Conduct area mapping to identify potential markets and customer segments.

2. Business Development Generate new CASA leads through cold calling, networking, and market visits. Develop relationships with shops, institutions, associations, and corporate clients to open salary and business accounts. Cross-sell bank products like FD, RD, insurance, debit cards, and digital banking services.

3. Relationship Management Build long-term relationships with customers to ensure account activation and retention. Provide prompt service and resolve customer queries to enhance satisfaction. Maintain regular follow-ups to deepen account engagement and increase balances.

4. Deposit Mobilization Focus on increasing low-cost deposits by encouraging customers to maintain higher balances. Promote digital transactions and usage of banking channels to improve CASA productivity.

5. Field Marketing Activities Conduct promotional activities such as camps, kiosks, and local events to create brand awareness. Collaborate with internal teams for localized marketing initiatives.

6. Compliance & Documentation Ensure proper KYC verification and documentation as per regulatory guidelines. Maintain accurate records of customer onboarding and adhere to audit and compliance standards.

7. Target Achievement Achieve monthly CASA acquisition and revenue targets. Track performance metrics such as account opening, activation rate, and deposit growth.

8. Reporting Submit daily field activity reports and sales updates to the Branch Manager. Monitor pipeline, conversions, and customer engagement status.

Required Skills

• Strong communication and relationship-building skills
• Sales orientation with fieldwork experience
• Knowledge of banking products and CASA concepts
• Local market awareness and networking ability
• Goal-driven with ability to meet targets