Business Development Executive

Journeys By Lakshurious (A Vertical of Lakshya); Dadri; On-site; INR 450,000 - 750,000; Full time

Job summary

Journeys By Lakshurious (A Vertical of Lakshya) seeks a Marketing & Content specialist to craft luxury travel experiences through robust branding and storytelling. You will lead campaigns, curate social content, and align creative partners to maintain a premium voice.

Role includes market research, exploring opportunities in luxury experiential travel, and building partnerships with agents and networks, translating leadership vision into compelling communications and proposals.

Qualifications

• Experience in luxury travel, hospitality, events, experiential travel, lifestyle, media or premium consumer brands.
• Experience in Marketing and Strategy
• Experience managing partnerships.
• Experience with social media/content marketing.
• Familiarity with CRM tools, WhatsApp Business and basic digital marketing platforms.
• Interest in Indian culture, history, food, art, heritage and travel.
• Preferred Male Candidate Only with at least 1 years of Experience.

Responsibilities

• Marketing & Brand Building: Execute day-to-day marketing activities and campaigns across relevant channels.
• Content & Storytelling: Research and develop compelling content around destinations, traditions, festivals, food, people, heritage and experiences.
• Market Research & Consumer Insights: Conduct research on target audiences, luxury travel trends, experiential travel and cultural tourism.
• Partnerships & Business Development: Reach out to and build relationships with potential distribution and referral partners.

Skills

Marketing & Brand Building

Content & Storytelling

Market Research & Consumer Insights

Partnerships & Business Development

Social media marketing

CRM tools

WhatsApp Business

Digital marketing platforms

Tools

WhatsApp Business

CRM tools

Digital marketing platforms

Job description

Role & responsibilities :- Key Responsibilities

1. Marketing & Brand Building
   • Execute day-to-day marketing activities and campaigns across relevant channels.
   • Develop ideas for social media campaigns, content series, promotional campaigns and brand initiatives.
   • Coordinate with agencies, designers, photographers, videographers and other creative partners wherever required.
   • Maintain consistency in brand voice, visual language and storytelling.
   • Track campaign performance and identify opportunities to improve reach, engagement and conversions.
   • Assist in developing marketing calendars around upcoming journeys, festivals and cultural moments.
2. Content & Storytelling
   • Research and develop compelling content around destinations, traditions, festivals, food, people, heritage and experiences.
   • Write creative concepts and briefs, captions, social media copy, website content, brochures, emailers and other marketing communication.
   • Assist in creating presentations, experience decks, proposals and sales collateral.
   • Convert research and ideas into compelling narratives that communicate the experience.
   • Work closely with the founders to translate their vision into content and communication.
3. Market Research & Consumer Insights
   • Conduct research on target audiences, luxury travel trends, experiential travel and cultural tourism.
   • Research potential markets, customer segments and new opportunities.
   • Study competitor offerings, positioning, pricing, communication and marketing strategies.
   • Identify relevant communities, organizations, businesses and channels that can help each potential customers.
   • Gather customer feedback and convert insights into recommendations for improving experiences and communication.
4. Partnerships & Business Development
   • Reach out to and build relationships with potential distribution and referral partners.
   • Initiate conversations with travel agents, luxury travel specialists, concierge networks, clubs, communities and other relevant partners.
   • Present experiences and partnership proposition to potential partners.
   • Develop and send partnership proposals and presentations.
   • Follow up consistently with potential partners and maintain an organized partnership pipeline.
   • Coordinate with partners to generate enquiries and bookings.

Preferred candidate profile

Experience in luxury travel, hospitality, events, experiential travel, lifestyle, media or premium consumer brands.

• Experience in Marketing and Strategy
• Experience managing partnerships.
• Experience with social media/content marketing.
• Familiarity with CRM tools, WhatsApp Business and basic digital marketing platforms.
• Interest in Indian culture, history, food, art, heritage and travel.
• Preferred Male Candidate Only with at least 1 years of Experience.