Business Dev Manager, Retail (Custom Development and Product Sales)

Evince Development; Ahmedabad District; On-site; INR 8,671,000 - 14,451,000; Full time

Job summary

EvinceDev is seeking a Business Development Manager to grow our Retail and Consumer business in the United States. The role spans two sales paths: custom software development projects and ready-to-deploy software products.

You will build your own pipeline, close deals with minimal supervision, and run full product demos, while guiding build-versus-buy decisions. You will collaborate with founders, CTOs and CIOs, as well as retail leaders such as VP Ecommerce, VP Digital and COO, to convert

Qualifications

• Experience selling to Retail/Ecommerce in the US.
• Ability to run product demos and guide build vs buy discussions.
• Experience with outbound campaigns and messaging.
• Strong communication and executive-facing presentation skills.

Responsibilities

• Define and refine ICP for Retail and Consumer segments.
• Build target account lists using industry tools.
• Run outbound campaigns and write personalized messages.
• Sell both custom development and software products.
• Deliver tailored product demos.
• Lead build vs buy discussions with clients.
• Run pilots and proofs of concept with clear goals and timelines.
• Collaborate with presales and solution architects on pricing and approach.
• Prepare, present and close deals with various commercial models.
• Include a support/maintenance plan with every deal.
• Maintain pipeline and forecasts in CRM.

Skills

ICP knowledge

Outbound lead gen

Presentation & demos

Negotiation & closing

Communication

Retail/Ecommerce domain

Education

Bachelor's degree

Tools

Apollo

LinkedIn Sales Navigator

ZoomInfo

StoreLeads

BuiltWith

Job description

Education Qualification

• Bachelor or Master Degree

Job Summary

EvinceDev is looking for a Business Development Manager to grow our Retail and Consumer business in the United States. The role covers two types of sales: custom software development projects and ready to deploy software products. You will build your own pipeline and close deals with minimal supervision. You should be able to run a full product demo, handle build versus buy discussions, turn pilots into paid contracts, and explain clearly where a product ends and custom development begins. You will work with founders, CTOs and CIOs, as well as retail leaders such as VP Ecommerce, VP Digital and COO.

Responsibilities

• Define and refine the ideal customer profile (ICP) for Retail and Consumer, including target segments, filters, buying triggers and exclusions.
• Build target account lists using Apollo, LinkedIn Sales Navigator, StoreLeads, BuiltWith or similar tools.
• Run outbound campaigns through email, LinkedIn, calls and planned follow ups, and write your own messaging.
• Sell both custom development projects and software products, and recommend the right option for each account.
• Deliver product demos tailored to each client's workflow.
• Guide build versus buy discussions with honest advice.
• Run pilots and proofs of concept with clear goals and timelines, and convert them into paid contracts.
• Work with presales and solution architects on the solution approach, phasing and pricing.
• Prepare, present and close deals on time and material, fixed bid, dedicated team, licence and subscription models.
• Include a support, maintenance or extension plan with every deal.
• Share competitor insights, feature gaps and client objections with the product team.
• Keep pipeline, next steps and forecasts current in HubSpot CRM.

Must Have Skills

• Communication, Presentation and Demo
• Excellent spoken and written English, with a clear and confident style suited to US founders, CTOs and CIOs.
• Professional presence in meetings with senior technical and business leaders. Candidates will give a live presentation during the interview.
• Ability to run a solution walkthrough, architecture discussion or product demo without needing an engineer on the first call.
• Ability to contribute to account strategy, solution approach and commercial planning.
• Ability to answer detailed technical questions from a CTO or CIO with confidence.
• Ability to engage technical buyers (CTO, CIO, VP Engineering) and retail leaders (VP Ecommerce, VP Digital, COO, Head of Stores) in the same meeting.
• Availability to work with a large overlap with US business hours, including evening calls.

Retail Knowledge

• 4+ years of selling technology services or products to Retail, Consumer or Ecommerce businesses in the US.
• Working knowledge of at least three areas: POS and store systems, order management and fulfilment, inventory and warehouse operations, merchandising and pricing, loyalty and CRM or CDP, supply chain.
• Understanding of retail metrics such as conversion, average order value, margin, stock accuracy, fulfilment cost and returns.
• Awareness of retail peak seasons and code freeze periods, and how they affect buying and delivery timelines.
• Ability to discuss integrations between commerce, ERP, OMS, WMS, POS and finance systems.
• Ability to explain technology benefits in terms retail teams care about, such as order accuracy, stock accuracy, time saved and customer experience.

Custom Development Sales

• Proven experience selling custom software development and engineering services.
• Working knowledge of the software delivery lifecycle, including discovery, estimation, sprints, releases, QA and support.
• Ability to discuss cloud, APIs and integrations, data platforms, web and mobile apps, and AI features at a business level.
• Ability to prepare clear proposals and statements of work covering scope, assumptions, exclusions and commercial terms.
• Preference for a paid discovery phase before committing to a build estimate.

Product Sales Knowledge

• Proven experience selling a software product or platform, in addition to services.
• Understanding of product pricing models such as perpetual licence, subscription, usage based, per store or per location, and tiered plans, and how each affects deal size and renewals.
• Ability to deliver a complete product demo independently, tailored to the client's workflow and data.
• Ability to handle build versus buy, roadmap and customisation questions without overpromising.
• Experience running pilots or proofs of concept with clear success criteria and converting them into paid contracts.
• Clear understanding of where the product ends and custom development begins, and how to price each part.
• Regular sharing of lost deal reasons, feature gaps and pricing feedback with the product team.

Outbound and ICP Knowledge

• Strong ICP knowledge, with the ability to define who to target, who to avoid, and why.
• Prior experience building or working a Retail or Ecommerce ICP, including which segments buy custom development, which buy products, and which buy neither.
• Proven success in building your own outbound pipeline.
• Hands on experience with Apollo, LinkedIn Sales Navigator, ZoomInfo, StoreLeads, BuiltWith, Clay or similar tools.
• Ability to write outbound messages that get replies from senior technical leaders, and to improve them based on results.
• Experience using buying signals such as funding rounds, leadership changes, product launches, technology migrations, new engineering roles and regulatory or seasonal deadlines.
• Consistent follow up across email, LinkedIn and phone, with a personal tone in every message.

Closing and Ownership

• A track record of closing deals personally, from first contact to signed contract.
• Closed business in custom development or technology services, with deal size, sales cycle and buyer details you can walk us through.
• Ability to work independently and manage your own pipeline, calendar and priorities.
• Strong negotiation on rates, scope and terms without relying on discounts.
• Accurate forecasting and up to date records in HubSpot CRM.
• Habit of adding a support, maintenance or extension plan to every deal.

Primary Skills Tools

• Executive Presentation, Product Demos, Client Communication.
• Product Sales: Licensing, Subscriptions, Pilots and Proofs of Concept.
• Custom Software Development Sales, Proposal and SOW Writing.
• Retail Domain: POS, OMS, Inventory, Merchandising, Loyalty, Supply Chain.
• ICP Definition, Outbound Lead Generation, Pipeline Management, Deal Closure.

Good To Have

• An existing network among US retail and consumer brands or retail technology companies.
• Familiarity with commerce platforms such as Shopify Plus, Adobe Commerce, BigCommerce or commercetools.
• Familiarity with retail systems such as NetSuite, Microsoft Dynamics, Manhattan, Blue Yonder, Lightspeed or Square.
• Experience with unified commerce or omnichannel programmes.
• Experience selling to franchise, dealer or multi location businesses.
• Knowledge of subscription commerce, loyalty and retention programmes.
• Participation in retail events such as NRF, Shoptalk or Groceryshop.
• Experience working alongside platform partners.
• Exposure to headless or composable commerce.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.