Business Associate - Product Analytics

Snapmint; Bengaluru; On-site; INR 600,000 - 960,000; Full time

Job summary

Snapmint in Bengaluru (HQ in Mumbai, with offices across major metros) is seeking a Business Associate – Product Analytics to drive data-led decisions across the product and customer journey. You’ll work closely with Product, CRM, and business teams to understand what drives user engagement, identify opportunities for growth, and support strategic initiatives through data-backed insights.

You will analyse user behaviour, build segmentation to power targeting and lifecycle interventions, and

Qualifications

• 1–3 years of experience in analytics roles at tech-first companies or startups.
• Strong proficiency in SQL and Python — must-have for data exploration, modelling, and automation.
• Hands-on experience with product analytics, segmentation, campaign measurement, and user lifecycle modelling.

Responsibilities

• Analyze user behaviour across the product to identify friction points and opportunities.
• Own user segmentation frameworks to power targeting, personalization, and lifecycle interventions.
• Identify key growth and retention drivers through behavioural, transactional, and campaign data.
• Collaborate with Product and CRM teams to ideate, design, and iterate on experiments including nudges, loyalty programs, and incentive strategies.
• Design and evaluate A/B tests and other experimentation frameworks.
• Support product decision-making through funnel analysis, usage metrics, and feature adoption studies.
• Build dashboards and reporting tools to track product usage, engagement, and campaign performance.

Skills

SQL

Python

Product analytics

Data exploration

Job description

Founded by IIT Bombay alumni (Nalin Agrawal, Anil Gelra, Abhineet Sawa), Snapmint is building India’s most loved payment brand. We pioneered Pay in 3 through UPI and are also home to India’s leading 0% EMI ecommerce app — giving millions of Indians the freedom to shop now and pay in monthly instalments, with no extra cost and no credit card required.

Today, Snapmint has crossed 50M+ app downloads and is the preferred payment partner for 2,000+ leading consumer brands, including Zepto, ixigo, Adani, District Store, Titan and many more. We’re on a mission to make fair, transparent credit accessible to Young India - and make payments simple, enjoyable and worry-free.

Headquartered in Mumbai, with offices across major metros including Bengaluru, Gurugram, Delhi and Jaipur, we’re building at the intersection of commerce, credit, technology and culture. If you want to work on a product used by millions, build a brand people genuinely love, and help redefine how the next generation of India pays and spends you’ll fit right in. Come build Snapmint and help us change how India pays.

The Role

As a Business Associate – Product Analytics, you will help drive data-led decision-making across the product and customer journey. You’ll work closely with Product, CRM, and business teams to understand what is driving user engagement, identify opportunities for growth, and support strategic initiatives through data-backed insights.

• Working Model: Work from Office – 5 Days per Week
• Entity: Snapmint Credit Advisory Private Limited

What You Own

• Analyse user behaviour across the product to identify friction points and opportunities
• Own user segmentation frameworks to power targeting, personalization, and lifecycle interventions
• Identify key growth and retention drivers through behavioural, transactional, and campaign data
• Collaborate with Product and CRM teams to ideate, design, and iterate on experiments including nudges, loyalty programs, and incentive strategies
• Design and evaluate A/B tests and other experimentation frameworks
• Support product decision-making through funnel analysis, usage metrics, and feature adoption studies
• Build dashboards and reporting tools to track product usage, engagement, and campaign performance

What You Bring

• 1–3 years of experience in analytics roles at tech-first companies or startups
• Strong proficiency in SQL and Python — must-have for data exploration, modelling, and automation
• Hands-on experience with product analytics, segmentation, campaign measurement, and user lifecycle modelling
• Strong analytical thinking and the ability to translate data into actionable insights
• Excellent communication and storytelling skills to influence cross-functional teams

Why Snapmint

• Be Part of a 10X–100X Journey - Help build and scale and be part of a high-growth story.
• Raise the Bar - Learn from people who raise the bar.
• Solve Hard Problems - Work on meaningful, high-impact challenges.
• Own the Outcome - Take ownership and make things happen.
• Move Fast, Build Fast - Turn ideas into action, not backlogs.
• Make Real Impact - See your work reach millions of customers.
• Grow with Snapmint - Take on bigger challenges as we scale.