Business Analyst Sales Strategy & CRM

Job Search; Mumbai; Hybrid; INR 900,000 - 1,200,000; Full time

Job summary

Job Search is urgently seeking a Business Analyst in Sales Strategy & CRM at its Mumbai head office. The role focuses on sales analytics, MIS reporting, CRM management, performance tracking, cadence management and process improvements to drive sales performance.

You will work with Zonal Heads and regional managers to monitor performance, identify gaps and support achievement of sales targets, with up to 20-30% travel across regional offices.

Qualifications

• MBA with minimum 3+ years of experience from manufacturing industry in sales management, sales operations, business analysis, or a similar role.
• Experience in B2B/industrial sales will be preferred.
• Experience with CRM and SAP will be an added advantage.

Responsibilities

• Consolidate and analyse sales data across regional offices and track revenue and key business KPIs.
• Prepare dashboards and management reports with actionable insights.
• Support annual goal setting and monthly performance reviews for regional offices.
• Monitor sales cadence, DSR compliance, sales force productivity, and follow up on performance gaps.
• Monitor pricing, discounts, and exceptions and escalate critical issues to Zonal Heads/Top Management.
• Analyse market trends, competitive activity, customer performance, and opportunities for improving sales penetration.
• Maintain and improve CRM data quality, including data cleansing, updating, validation, and reporting.
• Drive effective CRM utilisation across the sales force and follow up on non-compliance.
• Provide CRM training and user support and coordinate with IT/system support teams when required.
• Support sales force allocation, customer and industry segmentation, and initiatives to improve customer penetration.
• Identify opportunities for business process improvement, automation, and sales productivity enhancement.
• Coordinate with cross-functional teams to resolve business issues and implement improvement initiatives.
• Support Zonal Heads in business planning
• Take up special projects as needed or assigned by management.
• Oversee data cleansing and update initiatives, including deduplication, merging, etc.

Job description

Role & responsibilities

Urgently required of Business Analyst Sales Strategy & CRM Location Powai

About Company :

Our client into world's largest manufacturer of moulded furniture and Asia's largest processor of plastic moulded products.

Job Title:

Business Analyst - Sales Strategy & CRM

Nature of Job:

Permanent

Location:

Head Office – Mumbai

Reporting To:

DGM – Strategy

Travel:

Up to 20%-30% across regional sales offices

Salary

- Depends upon experience & interview

Position Overview

The Business Analyst will support the Strategy and Sales teams in driving business performance through sales analytics, MIS reporting, CRM management, performance tracking, cadence management and process improvement. The role will work closely with Zonal Heads, Regional Managers, and field teams to monitor performance, identify gaps, and support achievement of sales and related targets.

Educational Qualification & Experience

• Full time MBA with minimum 3+ years of experience From manufacturing industry in sales management, sales operations, business analysis, or a similar role.
• Experience in B2B/industrial sales will be preferred.
• Experience with CRM and SAP will be an added advantage.

Key Responsibilities

• Consolidate and analyse sales data across regional offices and track revenue and key business KPIs.
• Prepare dashboards, and management reports with actionable insights.
• Support annual goal setting and monthly performance reviews for regional offices.
• Monitor sales cadence, DSR compliance, sales force productivity, and follow up on performance gaps.
• Monitor pricing, discounts, and exceptions and escalation critical issues to Zonal Heads/Top Management.
• Analyse market trends, competitive activity, customer performance, and opportunities for improving sales penetration.
• Maintain and improve CRM data quality, including data cleansing, updating, validation, and reporting. Suggesting and implementing improvements.
• Drive effective CRM utilisation across the sales force and follow up on non-compliance.
• Provide CRM training and user support and coordinate with IT/system support teams when required.
• Support sales force allocation, customer and industry segmentation, and initiatives to improve customer penetration.
• Identify opportunities for business process improvement, automation, and sales productivity enhancement.
• Coordinate with cross-functional teams to resolve business issues and implement improvement initiatives.
• Support Zonal Heads in business planning
• Take up special projects as on need or assigned by management.
• Oversee data cleansing and update initiatives, including deduplication, merging, etc. Monitor and maintain data sanity for all entities

Key Skills

• Strong analytical, numerical, and problem-solving skills.
• Advanced MS Excel, PowerPoint, and Word skills.
• Knowledge of SAP and CRM systems and sales processes will be added advantage.
• Strong communication, presentation, and stakeholder management skills.
• Proactive, self-motivated, and able to work under pressure.
• Strong attention to detail with a high sense of urgency.
• Ability to work cross-functionally and manage multiple priorities.
• Fluency in English.
• Willingness to travel extensively across regional sales offices.
• Ability to work well under pressure, managing tight timescales and conflicting demands, whilst maintaining high level of accuracy and attention to detail.
• Ability to manage and prioritise own workload, working on own initiative and selfsufficiency on a dayto day basis with administrative processes.