Business Analyst

Versa Forge LLP; India; On-site; INR 600,000 - 1,200,000; Full time

Job summary

VersaForge LLP is seeking a data-savvy Business Analyst to translate client ambitions into concrete requirements and turn raw performance data into actionable insights for the team.

You will connect clients, strategy and delivery, pulling GA4 and Search Console data, building dashboards, and scoping new websites or campaigns. The role blends rigorous analysis with clear, non-technical communication to clients.

Qualifications

• Bachelor's degree in business, analytics, marketing, economics or related field or equivalent practical experience.
• Freshers welcome - no prior experience required.
• Strong spreadsheet skills and an analytical mindset.
• Good requirement-writing and documentation ability.
• Clear communication skills.

Responsibilities

• Gather, clarify and document client and project requirements so delivery teams have a precise brief.
• Analyse SEO, traffic, conversion and revenue data to surface actionable insights and quantify opportunities.
• Build dashboards and reports that turn complex performance data into a clear, honest story.
• Identify growth opportunities, process improvements and areas where the agency can deliver more value.
• Bridge client needs and delivery teams by translating goals into clear specifications and scope.
• Support proposals, scoping and forecasting with evidence and structured reasoning.
• Present findings and recommendations to internal teams and clients in plain, confident language.
• Track outcomes against goals and feed learnings back into strategy.

Skills

Strong spreadsheet skills

Analytical mindset

Clear communication skills

Requirement-writing

Education

Bachelor's degree in business / analytics / marketing / economics

Tools

GA4

Google Search Console

Looker Studio

Power BI

Job description

VersaForge grows businesses across the US, UK and Canada, and every one of those growth stories is built on data. The Business Analyst is the person who turns that data into direction - translating client ambitions into concrete requirements, and turning raw performance numbers into insights the whole team can act on.

You will sit at the intersection of clients, strategy and delivery. On one side, you listen to what a client actually wants to achieve and shape it into clear, actionable requirements our specialists can execute against. On the other, you dig into SEO, traffic, conversion and revenue data to find where the real opportunities are - which keywords are worth chasing, where a funnel is leaking, which market or service line has the most upside, and how to prove the value we deliver.

A typical week might involve pulling GA4 and Search Console data for a client review, building a dashboard that makes a complex performance story obvious at a glance, scoping the requirements for a new website or campaign, and presenting a clear recommendation to both the internal team and the client. You will spot patterns others miss, quantify opportunities that were only hunches, and give the agency the evidence it needs to make confident decisions.

This role suits someone who is genuinely comfortable on both sides of the divide: rigorous and precise with data, but also able to sit in a conversation and explain what the numbers mean in plain language a non-technical client trusts. You should enjoy the detective work of analysis and the craft of communicating it clearly.

As you grow, your analysis will increasingly shape not just individual client strategies but how the agency itself decides where to invest. This is a role with a clear path toward senior strategy, consulting or analytics leadership.

Responsibilities

• Gather, clarify and document client and project requirements so delivery teams have a precise brief.
• Analyse SEO, traffic, conversion and revenue data to surface actionable insights and quantify opportunities.
• Build dashboards and reports that turn complex performance data into a clear, honest story.
• Identify growth opportunities, process improvements and areas where the agency can deliver more value.
• Bridge client needs and delivery teams by translating goals into clear specifications and scope.
• Support proposals, scoping and forecasting with evidence and structured reasoning.
• Present findings and recommendations to internal teams and clients in plain, confident language.
• Track outcomes against goals and feed learnings back into strategy.

Minimum qualifications

• Bachelor's degree in business, analytics, marketing, economics or a related field, or equivalent practical experience.
• Freshers welcome - no prior experience required.
• Strong spreadsheet skills and an analytical mindset.
• Good requirement-writing and documentation ability.
• Clear communication skills.

Preferred qualifications

• Direct experience with digital marketing or SEO metrics.
• Hands-on proficiency with GA4 and Google Search Console.
• Familiarity with conversion funnels, KPIs and cohort or trend analysis.
• Experience presenting insights directly to clients or senior stakeholders.
• Exposure to CRM, BI or reporting tools (Looker Studio, Power BI or similar).