Business Analyst | Customer Analytics | Bengaluru | F2F interview

Quess IT Solutions; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Quess IT Solutions is seeking a Business Analyst with 2.5 to 4.5 years of experience to analyze loyalty program data and customer behavior, while developing dashboards to track KPIs. The role focuses on translating business questions into analytical problems and delivering data-driven recommendations to enhance marketing effectiveness.

The ideal candidate will have a strong background in Customer or Marketing Insights, hands-on experience with SQL, Python, Excel, Looker Studio or Power BI, and

Qualifications

• Masters degree in quantitative discipline or MBA; candidates from Statistics/Economics/Mathematics or Operations Research preferred.
• Experience in Customer or Marketing Insights and translating data into business recommendations.
• Strong startup mindset with ability to deliver impact through loyalty analytics.
• Proficient in SQL, Excel, Python and Looker Studio/Power BI for analytics and reporting.
• Experience delivering analytical solutions in mid to large projects, onshore & offshore.
• Excellent verbal and written presentation skills.

Responsibilities

• Analyze loyalty program data and understand customer behavior to strengthen brand loyalty and partnerships.
• Develop and maintain Power BI dashboards and reporting frameworks to track KPIs (acquisition, retention, cross-shopping).
• Translate business questions into analytical problems and deliver data-driven recommendations to improve marketing effectiveness.
• Identify trends, anomalies and optimization opportunities across channels, campaigns and markets.
• Collaborate with planning teams to evaluate campaign performance and optimize strategies.
• Contribute to incrementality measurement with testing frameworks (A/B tests, geotests, lift analysis).
• Ensure data accuracy and proper attribution across data streams and partnerships.

Skills

Linear regression

Logistic regression

Cluster analysis

Market basket analysis

Education

Masters in quantitative discipline or MBA

Tools

SQL

Excel

Python

Looker Studio

Power BI

Job description

Job Title: Business Analyst

Experience: 2.5 years to 4.5 years

Interview Mode - Face to Face interview

Work Mode - Onsite (5 Days)

Job Title: Business AnalystJob Location: CSi, 5 Floor, East Wing, 77 Town Center, 3, Yemalur, Bengaluru, Karnataka 560037

Job Role:Analyse loyalty program data and understand customer behaviour and nudges that canstrengthen brand loyalty and partnershipsDevelop and maintain performance dashboards and reporting frameworks to track key KPIs(Acquisition, Retention, Cross Shopping Behaviour, Customer Lifecycle, etc).Translate business questions into analytical problems and deliver data-drivenrecommendations to improve marketing effectiveness.Identify performance trends, anomalies, and optimization opportunities across channels,campaigns, and markets.Work closely with Shukran planning team to evaluate campaign performance and recommendoptimization strategies based on data insights.Contribute to incrementality measurement by supporting testing frameworks (A/B testing, geotests, lift analysis) and interpreting results.Partner with DE to ensure data accuracy, tracking integrity, and proper attribution acrossdifferent data streams and partnerships.Analyse customer behaviour, cohort performance, and funnel metrics to uncover growthopportunities and inefficiencies.Work across different third-party data sources and create models for forecasting, demandplanning and generate insightsAutomate reporting processes to Power BI dashboards and improve data workflows toenhance efficiency and reduce manual effort.Stay updated with analytics tools, methodologies, and industry best practices to continuouslyenhance analytical capabilities.Contribute to building a data-driven culture by standardizing reporting, documentation, andbest practices across teams.

Who are we looking for?
Masters degree in any quantitative discipline or MBA. Candidates from Statistics/Economics/Mathematics or Operations Research background will be preferred. Previous work experience in Customer or Marketing Insights profile, with strong business acumen and ability to translate data insights into meaningful business recommendations. Strong drive and passion to work in a start-up kind of environment and deliver business impact through loyalty analytics. Expertise in analytical tools such as SQL, Excel, Python and Looker Studio/Power-BIWorking knowledge in analytical techniques such as Linear Regression, Logistic Regression,Cluster analysis, Market Basket analysis, etc. Excellent verbal and written presentation skills. Proven experience in delivering analytical solutions within mid to large size project teams and working in on-shore & off-shore environment.