Business Analyst

dentsu; Mumbai, Thane; On-site; INR 4,000,000 - 7,500,000; Full time

Job summary

dentsu in Mumbai is seeking a Scrum Business Systems Analyst Specialist at DCF Level 35. You will lead discovery, translate business needs into requirements, and drive end‑to‑end delivery with product, development, data, and QA teams.

You will own backlog refinement, write clear user stories and acceptance criteria, and coordinate testing readiness. A strong background in Agile/Scrum and data concepts is required for this senior, individual contributor role.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8+ years of experience in business analysis, systems analysis, technology implementation, or a closely related role.
• Demonstrated experience independently managing requirements and functional delivery across the full lifecycle.
• Strong hands‑on experience with Agile and Scrum delivery, including backlog refinement, user story development, acceptance criteria, sprint planning, reviews, retrospectives, and impediment or dependency tracking.
• Experience with cross‑functional collaboration with business stakeholders, product owners, developers, data teams, and QA.

Responsibilities

• Independently lead discovery and requirement workshops with business stakeholders, SMEs, product owners, developers, architects, data teams, and QA teams.
• Translate business problems, objectives, processes, data needs, and user outcomes into well-structured requirements.
• Create and maintain business requirement documents, functional specs, data flows, user stories, acceptance criteria, and traceability.
• Break down complex requirements into prioritized, sprint-ready user stories for business and technical teams.
• Perform impact, dependency, feasibility, gap, and data analysis for new capabilities, enhancements, defects, and change requests.
• Own functional quality and ensure solutions align with approved needs and acceptance criteria.
• Plan and support system testing, business validation, and user acceptance testing.

Skills

Agile delivery

Stakeholder management

Workshop facilitation

Communication

Analytical thinking

Education

Bachelor's degree or equivalent practical experience

Tools

Azure DevOps

Jira

Confluence

Job description

Job Description: Scrum Business Systems Analyst Specialist DCF Level 35 | Individual Contributor

JOB FAMILY Business Analysis / Agile Delivery

LEVEL DCF 35

ROLE TYPE Individual Contributor

LOCATION Any DGS office location

WORKING MODEL Global, cross-functional teams

TRAVEL As required

Role Outcome

• Well-defined requirements
• Predictable sprint delivery
• Clear stakeholder decisions
• Business-ready solutions

Key Responsibilities - Business & Systems Analysis

• Independently lead discovery and requirement workshops with business stakeholders, subject matter experts, product owners, developers, architects, data teams, and quality assurance teams.
• Understand business problems, objectives, processes, data needs, and user outcomes; translate them into well-structured functional and non-functional requirements.
• Create and maintain business requirement documents, functional specifications, process flows, data flows, user stories, use cases, acceptance criteria, decision logs, and requirements traceability.
• Break down complex requirements into clear, prioritized, sprint-ready user stories that are understandable to both business and technical teams.
• Perform impact, dependency, feasibility, gap, and data analysis for new capabilities, enhancements, defects, and change requests.
• Lead requirement walkthroughs and clarify functional questions throughout design, development, testing, and implementation.
• Use SQL and other analysis techniques, where required, to validate data, investigate issues, support requirements, and confirm expected outcomes.
• Own functional quality for assigned initiatives, ensuring that delivered solutions remain aligned to approved business needs and acceptance criteria.
• Plan and support system testing, business validation, and user acceptance testing, including test scenarios, test data, defect triage, evidence, sign-off, and deployment of readiness.
• Maintain solution documentation and support-controlled transition into production, user communication, training, change management, and post-release validation.

Key Responsibilities - Scrum & Agile Delivery

• Partner with the Product Owner and delivery team to maintain a healthy, prioritized, and sufficiently refined product backlog.
• Facilitate or support Scrum events as needed, including sprint planning, daily stand-ups, backlog refinement, sprint reviews, and retrospectives.
• Prepare stories for refinement by confirming business value, scope, dependencies, assumptions, acceptance criteria, and readiness before commitment.
• Help the team establish a realistic sprint goal and maintain shared understanding of committed outcomes.
• Track story progress, decisions, blockers, dependencies, risks, and actions; proactively coordinate resolution and expedite matters that may affect delivery.
• Protect requirement clarity during the sprint by managing questions and controlled changes without introducing avoidable disruption or scope ambiguity.
• Coordinate business participation in sprint reviews and demonstrations, capture feedback, and convert agreed feedback into prioritized backlog items.
• Use delivery measures and team feedback to identify opportunities to improve requirement quality, flow, predictability, and ways of working.
• Promote Scrum principles of transparency, inspection, adaptation, accountability, and continuous improvement while remaining practical and outcome focused.
• Where a dedicated Scrum Master is not assigned, provide day-to-day Scrum coordination for the project while continuing to own BSA responsibilities. This role supports team effectiveness and does not replace people management responsibilities.

Required Qualifications & Experience

• Bachelor's degree or equivalent practical experience.
• 8+ years of experience in business analysis, systems analysis, technology implementation, or a closely related role.
• Demonstrated experience independently managing requirements and functional delivery across the full lifecycle, from discovery through production implementation.
• Strong hands‑on experience with Agile and Scrum delivery, including backlog refinement, user story development, acceptance criteria, sprint planning, reviews, retrospectives, and impediment or dependency tracking.
• Experience working directly with business stakeholders, product owners, developers, architects, data teams, and quality assurance teams in a cross‑functional environment.
• Experience creating functional documentation, process and data flows, requirements traceability, test scenarios, and user acceptance testing plans.
• Working knowledge of data concepts, system integrations, relational data structures, and data validation; practical SQL capability is strongly preferred.
• Experience with common work management and documentation tools such as Azure DevOps or Jira and Confluence or equivalent platforms.
• Experience working with globally distributed teams and managing multiple priorities in a complex, matrixed environment.

Core Skills & Behaviors

• Strong analytical thinking, structured problem solving, attention to detail, and ability to connect business requirements with system behavior.
• Ability to simplify complex concepts, ask effective questions, challenge constructively, and communicate recommendations clearly.
• Confident workshop facilitation, stakeholder management, negotiation, presentation, and written communication skills.
• Strong ownership mindset with the ability to work independently, organize work, follow through on commitments, and maintain momentum across teams.
• Ability to manage changing priorities calmly, make progress despite ambiguity, and elevate issues with context and options rather than only highlighting problems.
• Collaborative and service‑oriented approach, with a focus on business value, delivery quality, shared accountability, and positive stakeholder outcomes.

Preferred

• Professional Scrum Master, Certified ScrumMaster, Professional Scrum Product Owner, PMI‑PBA, IIBA‑CBAP/CCBA, or comparable certification.
• Experience with enterprise platforms, data management, master data management, integrations, reporting, or business intelligence solutions.
• Experience supporting organizational change, end‑user training, production adoption, and continuous improvement.

Role Boundaries

This role is accountable for Requirement quality, functional integrity, backlog readiness, Scrum coordination, stakeholder decisions, testing readiness, and end‑to‑end functional follow‑through. Direct people’s management, performance management, formal line management, or acting as the technical architect or engineering lead. Driving assigned initiatives independently and ensuring clear visibility of scope, risks, dependencies, actions, and outcomes. Owning commercial management or programme governance unless specifically assigned as part of the initiative.

Location: DGS India – Mumbai – Thane Ashar IT Park
Brand: Dentsu
Time Type: Full time
Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are under‑pinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for our work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Find out more about us