BTL Manager - Business Development

Imarticus Learning; Pune District; On-site; INR 700,000 - 900,000; Full time

Job summary

Imarticus Learning in Pune invites a results-driven Business Development Manager to own student admissions for UG Degree programs in the assigned region. You will leverage an established network of principals, counsellors, and channel partners to drive admissions and revenue.

The role requires 4–5 years in UG admissions, strong English and regional-language communication, and a willingness to travel across territory.

Qualifications

• Graduate in any discipline; MBA preferred.
• 4–5 years UG admissions experience.
• Proven track record of meeting/exceeding targets.
• Strong network of principals and counsellors in the region.
• Established channel partner network to activate quickly.
• Excellent communication in English and regional language.
• Willingness to travel extensively within the territory.

Responsibilities

• Own and deliver monthly and annual admission targets for UG Degree programs in the assigned territory.
• Manage the full lead generation funnel.
• Build and maintain relationships with principals, counsellors and coordinators of CBSE, ICSE, IB and State Board schools.
• Plan and conduct school seminars, career guidance sessions, workshops and oncampus activations.
• Onboard, activate and manage channel partners — education consultants, admission counsellors, coaching institutes and tuition centres.
• Drive partner productivity through regular engagement, training on programs and timely payout coordination.
• Expand the partner network into tier-2 and tier-3 catchment areas around the territory.
• Represent Imarticus at education fairs, admission expos and university events.
• Track competitor programs, fee structures and admission trends in the region and share insights with leadership.
• Work closely with partner university teams, marketing and the inside-sales team on lead flow and campaigns.
• Maintain accurate records in the CRM and share weekly pipeline and admission reports.

Skills

Communication skills

School network

Lead generation

Channel partners

Education

Graduate in any discipline

MBA preferred

Tools

CRM tools

Job description

We are looking for driven Business Development Managers to own student admissions for our UG Degree programs in their assigned region. The role is ideal for someone who has spent the last few years in UG admissions (B. Com/ BBA), knows the schools and counsellors in their territory by name, and has a working channel partner network they can activate from day one.

Key Responsibilities:

Admissions & revenue

• Own and deliver monthly and annual admission targets for UG Degree programs in the assigned territory.
• Manage the full lead generation funnel
• Build and maintain relationships with principals, career counsellors and coordinators of CBSE, ICSE, IB and State Board schools (Classes 11–12).
• Plan and conduct school seminars, career guidance sessions, workshops and oncampus activations.
• Build a structured school pipeline and track conversions by school.
• Onboard, activate and manage channel partners — education consultants, admission counsellors, coaching institutes and tuition centres.
• Drive partner productivity through regular engagement, training on programs and timely payout coordination.
• Expand the partner network into tier-2 and tier-3 catchment areas around the territory.
• Represent Imarticus at education fairs, admission expos and university events.
• Track competitor programs, fee structures and admission trends in the region and share insights with leadership.

Coordination & reporting

• Work closely with partner university teams, marketing and the inside-sales team on lead flow and campaigns.
• Maintain accurate records in the CRM and share weekly pipeline and admission reports.

Candidate profile

Must-haves

• Graduate in any discipline (MBA preferred).
• Minimum 4–5 years of experience in UG admissions for a college, university or education company.
• Proven track record of meeting or exceeding admission targets.
• Strong existing network of schools (principals, counsellors) in the assigned region.
• Established channel partner / education consultant network that can be activated quickly.
• Excellent communication and counselling skills in English and the regional language.
• Willingness to travel extensively within the territory.

Good to have

• Experience selling commerce / management UG programs or professional certifications (ACCA, CMA, CFA).
• Familiarity with CRM tools and data-driven pipeline management.
• Two-wheeler with a valid driving license.

Key performance indicators

• Number of leads, admissions and revenue against target
• Number of active schools and channel partners
• School seminars and events conducted

What we offer

• Opportunity to build a new-age UG program category in your region
• Work with a leading brand in finance education and its university partners
• Clear growth path into regional and zonal leadership roles