Branded Content | Jr Associate

Only Much Louder; Mumbai; On-site; INR 350,000 - 500,000; Full time

Job summary

Only Much Louder is seeking a social media and influencer marketing enthusiast with 1–2 years of experience working with youth-centric brands. You will analyze digital trends, plan campaigns and execute social media programs, collaborating with brands and creators to deliver engaging content.

Join a dynamic team in Mumbai to shape influencer-led campaigns across platforms, monitor performance, and optimize strategies for growth and brand reach.

Qualifications

• Must have strong communication and interpersonal skills to work with clients, teams, creators and vendors.
• Highly organized with the ability to manage multiple projects and stakeholders.
• Solid project and stakeholder management skills to handle timelines and dependencies.

Responsibilities

• Assist in creating digital content for social channels (YouTube, Instagram, X, LinkedIn).
• Research social trends, benchmarks, and consumer behavior to shape campaigns.
• Coordinate with designers, writers and creators to execute campaigns end-to-end.
• Plan social programming with monthly cadence and marketing calendars.
• Manage and publish posts across client social channels on schedule.

Skills

Communication

Organization

Management

Job description

About Us

About OML: Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Today, Only Much Louder Businesses Include -

Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more.

Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.

Branded Content: With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.

1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.

GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.

Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.

About The Role

We are looking for an individual with 1 to 2 years of experience in working with youth-centric brands on social media channels, & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute social media campaigns while working with brands and creators/ influencers. If you are someone who is full of great ideas that can influence positive change through visual content and communications, check out more details below.

Key Responsibilities

• Support in creation of digital content for social channels (e.g. Social Media- YouTube, Facebook, LinkedIn, Twitter, Instagram etc.)
• Conduct research to study social trends, current benchmark patterns, and consumer behaviour
• Support in development of community outreach approaches and strategies
• Execute social media campaigns under the guidance of the campaign lead/ campaign manager
• Plan the brands’ social media programming with the team based on monthly cadence, BAU, festive and marketing calendar
• Coordinate with cross-functional teams - designer, copy writer, creator, etc - to get things done
• Manage end-to-end social media channels
• Publish posts on the client’s social media channels successfully and in a timely manner
• Moderate and manage online feedback from fans and clients
• Continuously test for best timings and best practices to post on client’s social media channels
• Researching creator landscape and staying on top of local trends
• Negotiating with vendors and content creators to minimize cost
• Maintaining documentation & reports
• Brief content creators and clearly chart out deliverables and production expectations from creators
• Manage client & creators expectations for smoother and unambiguous functioning
• Liaising with the support teams - production, legal, accounts - for timely raising of cost sheets, contracts, bills
• Ensuring timely payment to vendors

Skills

Must Have

• Communication : Strong communication and interpersonal skills, with the ability to clearly communicate with clients, internal teams, creators, and vendors.
• Organisation: Highly organised with strong attention to detail; able to structure workflows, prioritise tasks, and keep multiple projects and stakeholders streamlined.
• Management: Strong project and stakeholder management skills, with the ability to manage timelines, dependencies, and moving parts without creating confusion or chaos.

Should Have

• Well-versed with India’s digital content trends and creators
• Strong written and verbal communication skills
• Experience in having worked with youth-centric brands and managing their social media pages
• Experience in having worked with influencers and content creators
• Client servicing experience - should be able to manage relationships between brand - agency - influencers/vendors
• In depth knowledge of social media platforms and all the different formats and updates that launch on these platforms.
• Time management skills & ability to multi-task and wear multiple hats in an organization
• Presentation skills - should be able to present plans to clients & break down briefs to in-house teams
• Basic photo and video editing skills using editing apps on the phone like Meme generator, Canva, VN, Inshot, etc.

Our Values

• We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
• We demonstrate honesty, excellence and commitment to success
• ‘It’s not my job is not part of our vocabulary, we even stuff envelopes
• We make mistakes, but only learn from them to build resilience
• We take care of ourselves and our colleagues
• We are our own managers
• We are committed to equality and inclusion
• We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible

Aside from the fact that you can chance upon your favorite comedians, bump into our furry friends while you grab a cup of coffee and get inside access to some of the coolest festivals in the country;

We ensure all our team members get enough down-time: We have monthly mandatory offs. We don't have a punch-in punch-out culture.

We are ready to level up everyday: You bring the passion, we deliver the (countless) opportunities.

We ensure everyone in the OML fam is taken care of: We offer free mental health care for all team members, we have gender neutral POSH & Parental leave policies, and our insurance policies extend to your in-laws as well!

We have fun while we're at it: Game Nights, FRI-YAYs, KnOML and much more!

We recognize talent: You bring the passion, we deliver the (countless) opportunities.

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.