Artist Content Strategist | Associate

Zoho; Mumbai; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Only Much Louder Entertainment in Mumbai is seeking a Content Strategist who thrives in the creator economy. You will work with a diverse roster of comedians, musicians, and creators to keep artists relevant and ahead of the curve, launching new IPs on platforms like YouTube and Instagram.

You will spot trends, pitch original formats, and collaborate with production, partnerships, and content teams to turn insights into engaging content that grows reach and audience.

Qualifications

• 2-3 years in content strategy, creative strategy, or social media in the creator economy, digital media, or entertainment.
• Platform knowledge of YouTube and Instagram, understanding formats and monetization opportunities.
• Creative drive to develop fresh formats and IPs and a pulse on internet culture.

Responsibilities

• Build long-term content roadmaps for artists across categories (comedy, music, lifestyle, beauty, travel, food).
• Ensure each artist’s content aligns with their brand identity and growth trajectory.
• IP Development
• Conceptualize, pitch, and execute original content IPs for YouTube, Instagram, and emerging platforms.
• Stay on top of global and local creator-led formats and adapt them for OML’s roster.
• Trendspotting & Research
• Track industry trends, algorithm shifts, and creator economy updates.
• Identify new formats, collaborations, and content opportunities that keep artists relevant.
• Work closely with content specialists, managers, and artists to ensure strategies turn into great content.
• Partner with internal and external teams (production, brand solutions, partnerships) to bring ideas to life.
• Performance & Growth
• Analyze performance of artist content and IPs.
• Iterate on strategy to drive engagement, reach, and audience growth.

Skills

Content strategy

Social media

YouTube

Instagram

IP development

Analytics

Job description

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Our businesses include:

Move Over: OML’s creative agency on a mission to bury the boring. Turning ads into entertainment people actually want to watch, share, and talk about. We help brands act like creators and build fandoms, not just followings.

Hypothesis: One of India’s fastest growing creator-first & influencer marketing agencies, specializing in data-driven solutions to connect brands with the right audiences

OML Talent: OML’s legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping India’s entertainment landscape.

OML Studios: India’s premier production house developing original IPs for leading OTT platforms. Also helps brands conceptualise and produce original IPs, manage syndication and licensing.

EighteenSixtyTwo: Bacardi’s offsite content and advertising agency, with campaigns in 20+ countries, delivering top-tier creative and content marketing solutions.

OML Sports: A creative content studio crafting high-impact ads, social media campaigns, and sportainment content for leading teams and leagues. We bring sports stories to life with innovative formats and audience-first storytelling.

Role Overview

We’re looking for a Content Strategist who thrives in the creator economy and knows what it takes to keep artists relevant, exciting, and ahead of the curve. This role sits at the heart of OML’s Artist Management team, working with a diverse roster of comedians, musicians, and creators across beauty, travel, lifestyle, and food.

If the idea of launching a new IP on YouTube or Instagram gives you an adrenaline rush, if you can spot the next content trend before it blows up, and if you’re obsessed with how creators can build long-term brands—this role is for you.

Key responsibilities

• Build long-term content roadmaps for artists across categories (comedy, music, lifestyle, beauty, travel, food).
• Ensure each artist’s content aligns with their brand identity and growth trajectory.
• IP Development
• Conceptualize, pitch, and execute original content IPs for YouTube, Instagram, and emerging platforms.
• Stay on top of global and local creator-led formats and adapt them for OML’s roster.
• Trendspotting & Research
• Track industry trends, algorithm shifts, and creator economy updates.
• Identify new formats, collaborations, and content opportunities that keep artists relevant.
• Work closely with content specialists, managers, and artists to ensure strategies turn into great content.
• Partner with internal and external teams (production, brand solutions, partnerships) to bring ideas to life.
• Performance & Growth
• Analyze performance of artist content and IPs.
• Iterate on strategy to drive engagement, reach, and audience growth.

Skills and Prior Experience

• Experience: 2-3 years in content strategy, creative strategy, or social media in the creator economy, digital media, or entertainment.
• Platform Knowledge: Deep understanding of YouTube, Instagram, and emerging social platforms—algorithms, formats, and monetization opportunities.
• Creative Drive: You live and breathe creator content. It excites you to develop fresh formats and IPs that audiences want to binge.
• Cultural Radar: You’re on top of internet culture, memes, trends, and shifts in the creator economy.
• Collaboration: Strong ability to work with artists and internal teams, turning insights into actionable creative strategies.
• Analytical Edge: Comfort with metrics, performance analysis, and insights-driven decision making.

Our values

• 1. We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
• 2. We demonstrate honesty, excellence and commitment to success
• 3. ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes
• 4. We make mistakes, but only to learn from them to build resilience
• 5. We take care of ourselves and our colleagues
• 6. We are our own managers
• 7. We are committed to equality and inclusion
• 8. We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviors where possible

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

We will get in touch with you if your profile gets shortlisted.