Brand Strategy Partner

Publicis Groupe India; Gurugram District; On-site; INR 1,800,000 - 2,900,000; Full time

Job summary

Publicis Groupe India seeks an experienced Strategic Planner to lead audience insights, brand strategy, and cross-channel campaigns. You will shape brand positioning, craft briefs, and drive growth across markets while mentoring junior planners.

You will collaborate with creative and account teams, staying ahead of cultural trends and digital developments to deliver compelling client solutions.

Qualifications

• Excellent verbal and written English communication skills.
• Strong storytelling, presentation, and writing abilities.
• Strong client management and stakeholder communication skills.
• Ability to work independently and across teams.

Responsibilities

• Understand and define the core target audience across demographics, psychographics, behaviours, attitudes, and cultural mindsets.
• Develop consumer and cultural insights to shape brand development, communication, and product/platform ideation.
• Build brand positioning, architecture, brand platforms, and value propositions.
• Develop clear and compelling creative briefs, including communication objectives and messaging hierarchy.
• Work across ATL, Digital, Social, and integrated communication channels, including different markets and regions.
• Stay closely connected to popular culture, consumer trends, social media, and emerging cultural movements.
• Identify relevant trends and translate them into meaningful opportunities for brands.
• Partner with the Account Director to lead client relationships and act as a senior strategic partner.
• Present and sell strategic recommendations and ideas confidently to clients and internal stakeholders.
• Lead, mentor, and develop junior strategic planning talent.

Skills

Strategic thinking

Brand storytelling

Client management

Presentation skills

Digital and social media savvy

Job description

• Understand and define the core target audience across demographics, psychographics, behaviours, attitudes, and cultural mindsets.
• Develop consumer and cultural insights to shape brand development, communication, and product/platform ideation.
• Build brand positioning, architecture, brand platforms, and value propositions.
• Develop clear and compelling creative briefs, including communication objectives and messaging hierarchy.
• Work across ATL, Digital, Social, and integrated communication channels, including different markets and regions.
• Stay closely connected to popular culture, consumer trends, social media, and emerging cultural movements.
• Identify relevant trends and translate them into meaningful opportunities for brands.
• Partner with the Account Director to lead client relationships and act as a senior strategic partner.
• Present and sell strategic recommendations and ideas confidently to clients and internal stakeholders.
• Lead, mentor, and develop junior strategic planning talent.
• Excellent verbal and written English communication skills.
• Strong understanding of qualitative and quantitative research and its application to strategy.
• Strong understanding of consumer behaviour, culture, and trends.
• Excellent critical, analytical, creative, and lateral thinking skills.
• Strong storytelling, presentation, and writing abilities.
• Digitally savvy with a strong understanding of social media and digital developments.
• Strong client management and stakeholder communication skills.
• Ability to work independently as well as collaboratively across teams.