Brand Strategist & Copywriter

Zolve; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading fintech company is looking for a Brand Strategist & Copywriter in Bengaluru. This role involves owning brand storytelling and developing narratives for international markets, ensuring alignment with product positioning. The ideal candidate should have 5–7 years of experience in relevant fields and possess strong storytelling and communication skills. This position is full-time, offering opportunities for creative execution and collaboration in a dynamic environment.

Qualifications

• 5–7 years of experience in brand strategy or copywriting roles.
• Global exposure creating content for US, Canada, UK markets.
• Strong concept-thinking ability.

Responsibilities

• Own brand strategy and copy across social channels.
• Translate consumer research into compelling ideas.
• Develop brand narratives aligned with business goals.

Skills

Brand strategy

Creative execution

Content development

Consumer insights

Storytelling

Collaboration

Education

Bachelor’s degree in Marketing

Job description

ABOUT ZOLVE

Welcome to the financial frontier of limitless possibilities - welcome to Zolve. We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders. At Zolve, we believe in rewriting the rules of finance to empower global citizens, nomads, and dreamers to navigate the world without constraints.

Zolve is the world's first cross border neo-bank which helps migrants get access to credit in the new country based on their home country credit score. Zolve’s cross-border capabilities enable global citizens to access financial products such as checking accounts, credit cards, remittances, insurances, and loans seamlessly, helping them to be financially free to pursue their ambitions, without limiting the services to a particular country.

As we continue to grow into multiple geographies, product lines and customer segments, we are seeking a dynamic individual to join us and support our journey.

JOB DESCRIPTION

Role: Brand Strategist & Copywriter

Location: Bengaluru

Employment Type: Full-Time

As a Brand Strategist & Copywriter, you will own brand storytelling across social and brand platforms, turning consumer insights into powerful narratives that resonate across international markets. This role blends strategic thinking with hands‑on creative execution to build a distinctive, high-impact global brand.

RESPONSIBILITIES

• Own brand strategy and copy across social and brand channels for the US, Canada, UK, and India.
• Translate consumer research, behavioural insights, and cultural trends into compelling creative ideas.
• Develop clear, differentiated brand narratives aligned with product positioning and business goals.
• Write and script high-performing content across formats — posts, ads, reels, explainers, and campaigns.
• Partner with content, growth, design, and product teams to bring ideas to life end‑to‑end.
• Use performance insights, audience signals, and market feedback to continuously evolve creative direction.

QUALIFICATIONS

Education: Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field.

Skills & Experience:

• 5–7 years of experience in brand strategy, creative strategy, or copywriting roles.
• Global Exposure- Experience creating content for international markets (US, Canada, UK) is a strong plus.
• Strong concept‑first thinker with the ability to execute across platforms and formats.
• Deep understanding of social platforms, audience psychology, and content ecosystems.
• Proven ability to use consumer research and behavioural insights to shape creative output.
• Excellent storytelling, collaboration, and communication skills in fast‑paced environments.

MORE ABOUT ZOLVE

Zolve is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.