Brand Marketing Trainee

Wellversed; Gurugram District; On-site; INR 500,000 - 1,000,000; Full time

Job summary

A nutrition brand company in Gurugram is seeking a skilled candidate for influencer and social media marketing. The role involves engaging creators, planning campaigns, and monitoring performance metrics to achieve brand growth. Candidates should possess strong negotiation skills, experience in PR management, and proficiency in data analysis tools. This position offers the opportunity to work collaboratively across teams in a dynamic environment.

Qualifications

• Relevant experience in influencer discovery and onboarding processes.
• Proficient negotiation skills to ensure favorable terms with influencers.
• Ability to manage PR and influencer relationships effectively.
• Proficiency in using Excel/Google Sheets for data analysis and reporting.
• Experience in campaign planning and budget management.
• Familiarity with social media marketing metrics is a plus.
• Basic visual design and copywriting skills are advantageous.

Responsibilities

• Identify and engage with social media creators.
• Plan and execute influencer marketing campaigns.
• Monitor key performance indicators for campaigns.
• Conduct market research to identify consumer needs.
• Maintain professional relationships with influencers.
• Collaborate with cross-functional teams for successful implementation.
• Create reports to track brand growth and areas for improvement.

Skills

Influencer discovery and onboarding

Negotiation skills

PR and influencer relationship management

Data analysis skills (Excel/Google Sheets)

Campaign planning and budget management

Familiarity with social media marketing metrics

Basic visual design skills

Copywriting skills

Job description

The ideal candidate will be responsible for managing and executing brand marketing initiatives, with a particular focus on influencer and social media marketing. The primary responsibilities include identifying and engaging with social media creators, planning and executing influencer campaigns, monitoring key performance indicators, conducting market research, and maintaining professional relationships with influencers. They will collaborate with cross-functional teams to ensure successful implementation and achieve brand growth.

Key Responsibilities and Accountabilities (KRAs):

• Logging & Discovery of social media creators.
• Reaching out to suitable creators, promoters and signing the contract with them.
• Planning monthly campaigns, communication & budget for Influencer marketing for the brand.
• Getting campaigns executed from the Influencers.
• Create reports to track brand growth, highlighting areas for improvement
• Market research to identify market gaps and have a better understanding of consumers
• Maintain healthy and professional relationships with Influencers.
• Cross functional coordination with different teams for implementation and operations

Required Skills:

• Relevant Experience in influencer discovery and onboarding processes.
• Proficient negotiation skills to ensure favourable terms with influencers.
• Ability to manage PR and influencer relationships effectively.
• Proficiency in using Excel/Google Sheets and Google Docs for data analysis and reporting.
• Experience in campaign planning and budget management (soft skill).
• Familiarity with social media marketing metrics (good to have).
• Basic visual design and copywriting skills are advantageous.

About Wellversed

Wellversed owns and operates a portfolio of nutrition brands to empower people to attain their most optimal state of wellness. Our brands like Wellcore, YouWeFit, Zero Sugar, Dynamite and Okami - enable people to unlock their performance potential and live healthier lives. The brands are made available to our customers through an omni-channel approach including our own eCommerce portal (www.wellversed.in).