Brand Marketing Manager (BTL)

Katyayaniorganics; Bhopal; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Katyayaniorganics is seeking a Brand Marketing Lead to drive below-the-line activities across multiple states. The role focuses on rural BTL campaigns, farmer meets, and on-ground brand visibility, with emphasis on dealer and retailer branding and regional activations. You will manage field teams, budgets, and ROI tracking.

Ideal candidates have 5–7 years in offline/Btl marketing, strong rural activation experience, and proven vendor/agency management skills for events and kiosks.

Qualifications

• 5-7 years of experience in offline / BTL marketing.
• Proven track record of planning & executing BTL campaigns across pan India.
• Strong experience in rural, field and trade / dealer-retailer activation.
• Vendor & agency management for events, kiosks, canopy and on-ground activities.
• Strong in budgeting, ROI tracking and coordinating distributed field teams.
• 5+ years in BTL or rural marketing, preferably agri inputs, FMCG rural or allied.
• Hands on with field activation planning, agency and vendor management, regional campaign budgets and ROI tracking.

Responsibilities

• Brand marketing lead for below the line activity across states.
• Owns rural BTL campaigns, farmer meets, demo drives, dealer and retailer branding.
• Regional activations and on-ground brand visibility across states.
• Coordinate with vendors and agencies for events, kiosks and canopy setups.

Skills

BTL marketing

Field activation

Vendor management

Budgeting

ROI tracking

Agency management

Campaign planning

Job description

Brand marketing lead for below the line activity. Owns rural BTL campaigns, farmer meets, demo drives, dealer and retailer branding, regional activations and on ground brand visibility across states.

Requirements

• 5-7 years of experience in offline / BTL marketing
• Proven track record of planning & executing BTL campaigns across pan India
• Strong experience in rural, field and trade / dealer-retailer activation
• Vendor & agency management for events, kiosks, canopy and on-ground activities
• Strong in budgeting, ROI tracking and coordinating distributed field teams

5+ years in BTL or rural marketing, preferably agri inputs, FMCG rural or allied. Hands on with field activation planning, agency and vendor management, regional campaign budgets and ROI tracking.