Brand Marketing Manager

Credit Saison India; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Credit Saison India is seeking a Brand Marketing Lead to shape brand identity across its BFSI offerings. This role reports to the Head of Marketing, India, and requires strategic thinking, an entrepreneurial mindset, and the ability to build programs from scratch.

You will drive brand strategy, manage budgets, collaborate with cross-functional teams, and enhance visibility through digital and offline channels, while maintaining consistent brand guidelines.

Qualifications

• MBA in Marketing, Communications, or related field.
• Excellent communication and presentation skills.
• Strategic thinker capable of building programs from scratch.
• Ability to thrive in a fast-paced BFSI/NBFC environment.
• Proficient in English; regional languages a must.

Responsibilities

• Develop and implement brand strategies to raise awareness and trust across stakeholders.
• Build networks with marketing partners and key industry bodies; monitor market developments.
• Collaborate with internal teams to align strategy and messaging with business goals.
• Lead offline media planning and optimize spending for efficiency.
• Plan market research, trackers and analysis to guide decisions and opportunities.
• Monitor KPIs and provide insights for continuous improvement.

Skills

Brand strategy

Stakeholder management

Creative thinking

Communication skills

English fluency

Regional languages

Education

MBA in Marketing / Communications

Job description

Established in 2019, Credit Saison India (CS India) is one of the country’s fastest growing Non-Bank Financial Company (NBFC) lenders, with verticals in wholesale, direct lending and tech-enabled partnerships with Non-Bank Financial Companies (NBFCs) and fintechs. Its tech-enabled model coupled with underwriting capability facilitates lending at scale, meeting India’s huge gap for credit, especially with underserved and under penetrated segments of the population.

Credit Saison India is committed to growing as a lender and evolving its offerings in India for the long-term for MSMEs, households, individuals and more. Credit Saison India is registered with the Reserve Bank of India (RBI) and has an AAA rating from CRISIL (a subsidiary of S'P Global) and CARE Ratings.

Currently, Credit Saison India has a branch network of 80+ physical offices, 2.06 million active loans, an AUM of over US$2B and an employee base of about approx ~2000 employees.

Credit Saison India is part of Saison International, a global financial company with a mission to bring people, partners and technology together, creating resilient and innovative financial solutions for positive impact. Across its business arms of lending and corporate venture capital, Saison International is committed to being a transformative partner in creating opportunities and enabling the dreams of people.

Saison International is the international headquarters (IHQ) of Credit Saison Company Limited, founded in 1951 and one of Japan’s largest lending conglomerates with over 70 years of history and listed on the Tokyo Stock Exchange. The Company has evolved from a credit-card issuer to a diversified financial services provider across payments, leasing, finance, real estate and entertainment. Based in Singapore, Saison International’s global operations span over Singapore, India, Indonesia, Thailand, Vietnam, Mexico, Brazil, with active investments in debt, equity, corporate venture capital, and technology.

Designation - Manager - Brand Marketing

About the role

We are seeking a highly driven and experienced Brand Marketing Lead for Credit Saison India. This is an opportunity to play a strategic role in shaping the brand and marketing communications strategy as the company builds on its success and deepens its presence in the market. The role reports to the Head of Marketing, India.

The Brand Marketing Lead for India is pivotal in shaping our brand identity across our business verticals, enhancing awareness and building trust for the brand, and driving strategic initiatives across various communication channels to increase visibility among our target stakeholders. You will be reporting to Marketing Head, and collaborating with senior leaders and internal teams to maintain consistent brand guidelines and messaging aligned with our company’s business goals and core values.

Given our background as a fast growing NBFC, we seek individuals who have a passion and authentic interest in finance, an entrepreneurial mindset with a willingness to build things from the ground-up, as well as the desire to bring transformative impact to end-consumers and businesses.

Responsibilities:

• - Brand Strategy: Develop and implement comprehensive brand strategies to enhance brand awareness, understanding, and trust across all stakeholders. This includes creating value proposition for different business verticals, as well as product lines
• - Brand Networks/Acts: Create and implement strategic approaches for branding programs in India to support businesses. Build strong networks with marketing partners, key thought leaders/bodies in the market and monitor industry developments that stand to impact the business. Plan to participate in important industry events, aligned with organisation’s brand direction
• - Stakeholder Management and Collaboration: Engage with relevant internal stakeholders to ensure a strategic overview of the business and future market opportunities. Identify areas of concern and modify marketing programs to address changes in the marketplace
• - Consumer centricity: Develop a consumer first mindset in the organization. Bring in consumer voice in cross-functional discussions.
• - Offline media planning and optimisation: Responsible for evaluating offline media plans, with a view to bring in buying efficiency on offline spends
• - Creative Development and communication planning: Understand business and cross functional requests on creative requirements and mobilise internal and external resources to create and deploy insightful communication, within agreed timelines
• - Brand Execution: Work with cross functional marketing teams (including social, digital) to plan and drive execution of communication across channels, aligned with the organisation’s growth areas, choices and tactics.
• - Budget Management: Manage budgets, timelines, and resources effectively to deliver high-quality results within established parameters
• - Market Intelligence: Plan and execute Market research / surveys / trackers / analysis as per business requirements, to keep a track on consumer trends, competition initiatives, as well as identify innovation and opportunities
• - Metrics and Analysis: Establish and monitor key performance indicators (KPIs), providing regular reports and insights to refine strategies for continuous improvement

Qualifications:

• Post Graduate (MBA) in Marketing, Communications, or a related field
• Excellent communication skills with the ability to articulate complex ideas clearly and persuasively, with extraordinary presentation ability
• Strategic thinker with a creative mindset, and the ability to set strategy and build structure, programs and ideas from scratch
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
• Exception verbal and written English communication skills and proficiency in regional languages is a must

Experience Required

• 5+ years of experience in brand management, handling creative and marketing services in a leading BFSI/NBFC environment
• Hand on experience of developing campaigns and marketing programs, evaluating media plans and providing creative support
• Experience in channel management / DSA management is a plus