Brand Marketing Lead

Xpressbees; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

NimbusPost, a group company of Xpressbees, seeks a Brand Marketing Lead to own and scale our brand presence. This builder's role will reinforce our position as the 2nd largest shipping aggregator while shaping the emerging narrative around shipping intelligence.

You will manage a small team, partner with growth, design, and ORM, and drive brand activation. The role emphasizes brand awareness, thought leadership, and a strong editorial stance, with collaboration across marketing and product teams

Qualifications

• Experience building awareness in a B2B or niche category such as eCommerce, logistics, SaaS, or related spaces.
• Strong editorial judgment and ability to shape a narrative.
• Ability to connect brand work to commercial outcomes and funnels.

Responsibilities

• Brand positioning and narrative refinement across channels.
• Drive awareness at scale with PR and founder visibility.
• Build a thought leadership engine with reports and data.
• Own shipping intelligence as a category and build mindshare.
• Reinforce the 'second-largest shipping aggregator' message consistently.
• Develop social media strategy and calendar with the social media lead.
• Track seller sentiment and market conversations for insights.
• Maintain brand consistency across website, communications, decks, and campaigns.
• Lead a small team and coordinate cross-functional partners.

Skills

Brand strategy

Leadership

Content marketing

PR

Social media

Job description

We're Hiring | NimbusPost (A Group Company of Xpressbees)

NimbusPost is a tech-enabled, D2C logistics aggregator serving eCommerce brands and sellers across India. We are, by far, the second-largest player in shipping aggregation in the country and we are building the shipping intelligence layer that turns a multi-courier network and deep pin-code reach into smarter, more reliable delivery outcomes for D2C brands.

Role Overview:

We are hiring a Brand Marketing Lead (Manager/Sr. manager) to own and scale our brand presence. This is a builder's role: you will reinforce a position we have already earned the 2nd largest shipping aggregator while helping us own the emerging category of shipping intelligence. You will do both - managing PR, Events yourselves and manage a small team consisting of a social media lead, and a copy/content executive. You will partner closely with growth, design and ORM teams. This role is weighted toward brand awareness, thought leadership and brand activation. The core challenge: our market recognition is still vague relative to our actual standing, and the shipping intelligence story is new while the product matures. You will make the proven position stick and build the forward-looking narrative at the same time.

Key Responsibilities:

• Brand positioning and narrative: Sharpen and steward our existing positioning and narrative (defined, but needing polish). Refine what works rather than reinvent for its own sake.
• Awareness at scale: Take us from vague recognition to unprompted recall among D2C founders, marketers, logistics heads, and CX leaders. Own the channel mix, PR, and founder visibility.
• Thought leadership: Build a thought leadership engine reports, points of view, seller and platform data that establishes NimbusPost as an authority, even while the product is still maturing. Brand Marketing Lead
• Category building: Help own "shipping intelligence" as a term and a space, building mindshare around the category, not just the brand.
• Reinforcing an earned position: Make "second-largest shipping aggregator" a message the market consistently registers, through proof, consistency, and repetition.
• Social media: Build the social strategy and the monthly calendar with social media lead.
• Community and social listening: Track seller sentiment and market conversation, feeding insight back into brand, content, and CX.
• Brand consistency: Ensure the website, seller communications, decks, and campaigns feel like one coherent brand.
• Team and cross-functional leadership: Manage and grow a small team; influence and coordinate intra-team: design, growth, and product marketing teams without direct authority over all of them, and cross-functionally with KAM, Enterprise and other teams for integrated brand campaigns

What We're Looking For:

• Proven experience building awareness in a B2B or niche category, ideally in eCommerce, logistics, SaaS, or adjacent spaces.
• A track record of building thought leadership and founder/executive presence, especially on LinkedIn.
• Strong editorial judgment and point of view able to refine an existing narrative, not just impose a new one.
• Comfort connecting brand work to commercial outcomes and the funnel, even in a brand-led role.
• People management experience - coaching, setting expectations, and leading through others.
• Integrity in marketing a maturing product: able to market the promise honestly without overpromising