Brand marketing

UNISON INTERNATIONAL CONSULTING (The Recruitment Company); Mumbai; Presencial; INR 1 200 000 - 1 800 000; Tempo integral

Resumo da oferta

UNISON INTERNATIONAL CONSULTING (The Recruitment Company) in Mumbai seeks a Brand Marketing professional to develop and execute 360° strategies across online and offline channels. You will lead multi-channel campaigns, launches and consumer engagement while coordinating with retail and e-commerce teams.

With 4–7 years in Beauty/Cosmetics/Skincare Brand Marketing, you will drive influencer activity, consumer activations and trade marketing initiatives to strengthen brand presence and ROI.

Qualificações

• 4–7 years of experience in Beauty / Cosmetics / Skincare Brand Marketing.
• Strong understanding of offline retail + e-commerce.
• Experience in brand campaigns, launches, influencer marketing and consumer activations.

Responsabilidades

• Develop and execute 360° Brand Marketing strategies across online & offline channels.
• Drive brand awareness, visibility, launches and consumer engagement.
• Manage trade marketing, retail activations and in-store campaigns.
• Drive influencer/KOL, advocacy and digital marketing initiatives.
• Partner with e-commerce teams to strengthen online brand presence.
• Track campaign performance, budgets, ROI and brand KPIs.

Conhecimentos

Brand marketing

Omnichannel marketing

Influencer marketing

Campaign management

Consumer activations

Descrição da oferta de emprego

Key Responsibilities:

• Develop and execute 360° Brand Marketing strategies across online & offline channels.
• Drive brand awareness, visibility, launches and consumer engagement.
• Manage trade marketing, retail activations and in-store campaigns.
• Drive influencer/KOL, advocacy and digital marketing initiatives.
• Partner with e-commerce teams to strengthen online brand presence.
• Track campaign performance, budgets, ROI and brand KPIs.

Requirements:

• 4–7 years of experience in Beauty / Cosmetics / Skincare Brand Marketing.
• Strong understanding of offline retail + e-commerce.
• Experience in brand campaigns, launches, influencer marketing and consumer activations.