Brand Manager - Jack Daniel's

Brown-Forman Australia Pty. Ltd.; Gurgaon; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Equitable pay

Performance-based incentives

Premium employee experience

Range of benefits

Job summary

A leading beverage company in Gurgaon is seeking a marketing professional to lead the execution of marketing programs for a premium whiskey brand. The role involves planning and executing initiatives across various channels, engaging in social media strategy, and ensuring effective measurement of brand activities. Candidates should have a strong educational background in marketing, alongside 4–6 years of relevant experience. This position offers a comprehensive rewards program, reflecting the company's commitment to employee development.

Qualifications

• 4–6 years of experience in sales and marketing, preferably in premium products.
• Ability to analyze structured and unstructured data for insights.
• Experience in planning and executing digital marketing campaigns.

Responsibilities

• Lead planning and execution of marketing programs.
• Manage brand initiatives across multiple channels.
• Track brand activities for budget and ROI.

Skills

Analytical skills

Social media strategy

Interpersonal skills

Creativity

Growth mindset

Education

Post-Graduate Degree in Marketing

Job description

Overview

We believe great people build great brands. Brown-Forman offers compelling opportunities to grow personally and professionally, solve problems, seize opportunities, and generate bold ideas.

Meaningful Work From Day One

Lead the planning & execution of marketing programs to strengthen salience and relevance of Jack Daniel’s Portfolio (Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Flavours, Gentleman Jack and Single Barrel) in India, making it the #1 premium whiskey brand of choice.

Key Responsibilities and Deliverables

• Build the Social Media + Content, 3rd Spaces Experiential and Below The Line Programming for Annual Brand Business Plan by collaborating cross‑functionally with internal and external partners.
• Bring the brand plan to life by leading best‑in‑class execution of brand initiatives across channels including brand events, on‑trade activations, digital/social media, point‑of‑sale materials, and other touchpoints.
• Amplify the brand’s digital presence, develop and execute social media & content strategy, and 3rd space experiential activations across multiple channels partnering with agencies.
• Work closely with the Trade Marketing and Brand Advocacy team to translate brand objectives into bespoke high‑impact Below The Line Brand X Channel Programming.
• Own the measurement and evaluation of all brand activities to drive marketing effectiveness and efficiency.
• Manage and track the brand A&P to ensure activities are executed within budgets with a strong focus on ROI delivery.
• Develop strong relationships with commercial teams.
• Partner with the Insights Manager to cultivate a consumer‑centric culture, leveraging deep‑dive insights to shape brand strategy.
• Monitor market dynamics and brand performance to pivot strategies based on competitive insights, collaborating with the Sales team to grow and protect market share.

What You Bring to the Table

• Post‑Graduate Degree in Marketing with 4–6 years of experience in sales and marketing (experience in premium consumer products/alcobev preferred).
• Strong analytical skills – analyze data (structured/unstructured & consumer studies) and distill actionable insights.
• Expertise in conceptualizing high‑impact buzz‑building experiential brand and marketing activation platforms/programs.
• Strong experience in social media strategy and hands‑on planning & executing social media & content marketing campaigns (digital marketing preferred).
• Experience identifying, conceptualizing, and executing brand collaborations with other premium brands.
• High degree of independent judgment and initiative in a team‑oriented, fast‑paced, self‑managed environment.
• Excellent interpersonal, oral and written communication skills.
• Curiosity, creativity, and growth mindset.
• Passion to stay on top of latest cultural/consumer trends.

Who We Are

We believe great people build great brands and offer opportunities for growth, teamwork, and personal expression.

What We Offer

Brown‑Forman’s Total Rewards program includes equitable pay, performance‑based incentives, a premium employee experience, and a range of benefits reflecting company values.

EEO Statement

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. We provide full and equal employment opportunities without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.