Assistant Brand Manager - Emerging Brands

Brown-Forman Corporation; Gurgaon; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Brown-Forman Corporation in India is seeking an Assistant Brand Manager for Emerging Brands to help grow our premium Tequila, Gin and Rum portfolio. You will translate consumer insights into powerful brand actions and collaborate with cross-functional teams across marketing, sales and external partners.

You will lead flagship brand plans, manage launches, and ensure ROI-driven campaigns. A background in luxury consumer products, strong analytics, and excellent communication are essential.

Qualifications

• Bachelor’s or Post Graduation Degree with 3–5 years marketing experience.
• Experience in super premium and luxury consumer products or alcobev is a plus.
• Strong ability to analyze data and distill actionable insights.

Responsibilities

• Lead the growth of our emerging brands portfolio — Tequila, Gin and Rum.
• Own annual brand plans to meet ambitions in line with business strategy.
• Own the new product launch planning and execution for the portfolio.
• Be the voice of the consumer; generate consumer and competitive intelligence and share with the brand.
• Be the internal champion and energizer for the emerging brands.
• Manage budgets with a strong ROI focus.

Skills

Brand management

Marketing analytics

Budget management

Cross-functional collaboration

Social media campaigns

Education

Bachelor’s or Post Graduation Degree

Job description

Assistant Brand Manager - Emerging Brands

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Quote from Hiring Manager

Are you ready to step into the world of iconic spirits and unleash your creativity with some of the most beloved brands? We have an exciting opportunity for a highly motivated candidate to join the India marketing team as the Assistant Brand Manager to work on our world class portfolio of premium Tequila, Gin and Rum brands in some of the fastest growing and most exciting spirit categories.

Meaningful Work From Day One

Develop plans and lead the execution to grow in India market the awareness, equity and penetration of our Tequila Brands (El Jimador), Gin Mare and Diplomatico Rum

What You Can Expect

• Lead the growth of our most emerging brands portfolio - Tequila, Gin and Rum
• Complete ownership of developing and executing the annual brand plans to meet the brand ambitions in line with business strategy
• Own the new product launch planning and execution for the portfolio
• Be the voice of the consumer internally -Serve as the primary point for generating consumer and competitive intelligence and cascade through the organization and communicate back to the brand
• Be the internal champion and energizer for the emerging brands
• Responsible for impeccable budget management with a strong ROI focus
• Leverage the Brown-Forman Growth Framework to develop marketing/activation campaigns that resonate with target consumers and build mental and physical availability across all channels of the trade
• Develop and maintain relationships with third-party brand partners, agencies and vendors, ensuring that they provide high-quality and cost-effective marketing services

What You Bring to the Table

• Bachelor’s or Post Graduation Degree with 3 to 5 years marketing experience
• Additional experience in sales/trade marketing will be an added advantage, thought not mandatory
• Strong experience in super premium and luxury consumer products or lifestyle industry, experience in alcobev will be a plus
• Ability to analyze data - structured/unstructured & consumer studies and distill actionable insights that inform impactful business and brand decisions
• Proven expertise in conceptualizing high impact experiential brand and marketing activation programs
• High level of comfort with and hands on familiarity in planning & executing social media and content marketing campaigns
• Experience in identifying, conceptualizing and executing brand collaborations with other super premium / luxury brands
• High degree of independent judgment and initiative, in a team-oriented, fast paced, self-managed environment
• Ability to judiciously plan and track marketing budgets with a strong ROI mindset
• Demonstrated ability to work on projects with cross-functional teams and deliver them on time
• Excellent interpersonal skills, oral and written communication skills

What Makes You Unique

• Your curiosity, creativity and growth mindset
• Your passion to always be on the top of latest cultural trends and what’s happening out there in the consumer culture
• Your ability to zoom out and look at opportunities strategically and at the same time ability to zoom in to plan & execute with excellence with an eye for detail
• Your knack for developing strong relationships with internal & external stakeholders and influence them even without authority to always get things going

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.