Insights Manager - India Area

Brown-Forman Australia Pty. Ltd.; Gurgaon; On-site; INR 1,500,000 - 2,000,000; Full time

Benefits offered by this job

Equitable pay structures

Premium employee experience

Range of premium benefits

Job summary

A premium spirits company is seeking an Insights Manager to lead consumer insights in India. The role involves developing research methodologies, driving performance insights, and building strong relationships with stakeholders. Candidates should have 6-8 years of experience in consumer insights, ideally in lifestyle brands. Strong quantitative skills and the ability to influence through data-backed storytelling are essential. This position offers opportunities for growth and collaboration in a dynamic work environment.

Qualifications

• 6 to 8 years of consumer insights experience in lifestyle-luxury consumer brands.
• Excellent quantitative and qualitative research skills.
• Advanced statistical analysis proficiency and database manipulation.

Responsibilities

• Lead and manage consumer research initiatives.
• Develop insightful reports based on market data.
• Build strong relationships with internal and external stakeholders.

Skills

Quantitative research skills

Strategic capabilities

Excellent communication skills

Attention to detail

Collaborative teamwork

Education

Post graduation in marketing or related field

Tools

Data analysis software

Nielsen

Kantar

IWSR

Job description

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Quote from Hiring Manager

We are hiring a passionate and curious thinker to set up and lead our business & consumer insights function in India. This person will be looking for new opportunities of growth in India for the existing portfolio of brands (like, Jack Daniel’s, Woodford Reserve, The Glendronach, El Jimador) and also new brands including development of a strong innovation pipeline.

Meaningful Work From Day One

The Insights manager is a thought leader within the business and marketing team, providing insight, ideas and strategies to unlock growth, accelerate Brown-Forman’s competitive edge and support the organisation in its objective to be the best brand builders. This position is responsible for delivering analysis of multi-channels trends, developing tools & reports in close co-operation with the marketing & sales team. The insights manager is an important stakeholder in the marketing team to build an entrepreneurially spirited company, with a strong consumer centric brand business planning.

What You Can Expect

• Champion and build a strong insights culture & external orientation with the consumer at the center of every brand-business decision, drive performance mindset and be the voice of consumers and shoppers
• Design, commission, coordinate, implement and monitor consumer research with external research companies. Ensure key implications are shared with stakeholders in a timely manner and identify actionable outcomes
• Management of ad hoc deep dives and special projects
• Measurement and evaluation framework development and deployment for marketing campaigns and activations
• Business brand analytics and IWSR Monthly - Quarterly Analysis and Performance Reporting
• Oversee the annual India Brand Health Monitor
• India Head of Marketing and IMAGE Region Insights Manager on Business Review preparations
• India Head of Marketing and IMAGE Region Insights Manager to develop a robust innovation pipeline for India
• Test & Learn approach across the business in cross functional projects with Insight and trends
• Create and develop regular insightful reports based on available market data (Category, Shopper and consumer)
• Identify opportunities and threats for B-F brand, data joining the dots from various sources of information and build a strong dynamic competitive intelligence
• Build data backed-insights as a key input to annual country and brand plans
• Marketing teams to help ideate, guide, monitor and measure all brand building and sales activation
• Develop strong working relationships with internal, external (data & research agencies) and global stakeholders
• Establish metrics that support the Brown-Forman Growth Framework. Improve competitiveness, effectiveness and efficiency of brand plans and activations

What You Bring to the Table

• Post graduation in marketing or a related field, with a strong 6 to 8 years of consumer insights experience in lifestyle-luxury consumer brands (experience in alcobev will be an added advantage but not essential)
• Excellent quantitative research skills and understanding of qualitative research experience in agency/ client side
• Advanced statistical analysis and excellent knowledge of panels and data analysis software and an aptitude for the manipulation and interrogation of databases. Familiarity with a broad range of consumer, category and shopper research and sources of data (Nielsen, Kantar, IWSR etc)
• Manage multiple projects within required timelines along with attention to detail and accuracy
• Strong business acumen and judgement along with strategic capabilities
• Excellent communication (verbal and written) skills with strong ability to influence through data-insights led storytelling
• Put research into business terms with strong listening, presentation & story-telling skills
• Collaborative team player with excellent persuasiveness & interpersonal skills; building strong working relationships with key stakeholders

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.