Brand Manager

Keystone Realty Group; Thane; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Keystone Realty Group in Thane is seeking a senior Brand Manager to lead brand strategy, identity, and communications for Thane projects. You will shape positioning and campaign concepts, ensuring consistency across all touchpoints.

The role involves planning integrated campaigns across Print, OOH, Digital, and Films; conducting market research; managing agencies and partners; and collaborating with internal teams to achieve timely, impactful branding outcomes.

Qualifications

• 8–10 years of experience in brand management, marketing communications.
• Experience with real estate, luxury, FMCG, hospitality or consumer durables brands.
• Strong understanding of brand identity, positioning, consumer behaviour, and campaign management.

Responsibilities

• Develop and execute brand strategy for Thane projects.
• Plan integrated campaigns across Print, OOH, Digital, Films.
• Conduct consumer research and market studies.
• Analyse data to develop effective brand solutions.
• Manage agencies and external partners.
• Oversee creative development and brand consistency across channels.
• Coordinate with stakeholders for timely execution.
• Monitor campaign performance and brand visibility.

Skills

Brand management

Marketing communications

Integrated campaigns

Stakeholder management

Analytical thinking

Creative skills

Communication

Tools

PowerPoint

Excel

AI prompting tools

Canva

Job description

Role & responsibilities

• Develop and execute brand strategy, identity, positioning, campaigns, and communication for Thane projects.
• Plan and execute integrated marketing campaigns across Print, OOH, Digital, Films, and Print Collaterals.
• Conduct consumer research, competitor analysis, and market studies to identify brand opportunities.
• Analyse market data and consumer insights to develop effective brand solutions.
• Manage advertising agencies, digital/social media agencies, creative partners, and external vendors.
• Oversee creative development, artwork, campaign execution, and brand consistency across channels.
• Coordinate with internal stakeholders to ensure timely execution of marketing initiatives.
• Monitor campaign performance, brand visibility, and marketing effectiveness.

Preferred candidate profile

• 8-10 years of experience in brand management, marketing communications, or integrated marketing.
• Experience with leading brands in Real Estate, Luxury, FMCG, Hospitality, or Consumer Durables.
• Candidates from reputed advertising agencies who have managed established brands are also preferred.
• Strong understanding of brand identity, positioning, consumer behaviour, and campaign management.
• Proficiency in PowerPoint and Excel, with knowledge of AI prompting tools and Canva.
• Strong analytical, creative, communication, and stakeholder-management skills.

Professionals from leading real estate or consumer brands, or reputed advertising agencies with strong brand management and integrated campaign experience. Real estate experience is preferred but not mandatory.

Please note that this is a 6-day working role.