Brand Manager

Purplle.com; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Purplle is seeking an ABM/Brand Manager – Brands to lead the strategy, growth, and day-to-day management of a portfolio of Private Brands products. This role blends commercial ownership, content-first marketing, and product development—ideal for someone who is as comfortable analyzing a P&L as they are crafting a strong brand story.

You will own the P&L for assigned sub-categories, drive content across digital channels, and partner with R&D and packaging teams to launch high-quality products.

Qualifications

• Experience managing a product/category P&L.
• Strong content marketing and digital storytelling skills.
• Analytical mindset with forecasting and metrics experience.

Responsibilities

• P&L Management & Business Strategy – Own the full P&L for assigned products; track growth, margins, pricing, and forecast accuracy.
• Marketing & Content – Lead content marketing strategy across digital channels and collaborate with creative teams.
• Product Development & Quality – Lead development of new products from concept to launch; monitor quality benchmarks with R&D.

Skills

P&L ownership

Content marketing

Product development

Analytical forecasting

Beauty category knowledge

Job description

Job Title: ABM/ Brand Manager – Brands

Reports To: Category Head – Brands

Experience Required: 4–6 years (preferably in BPC/FMCG with creative + analytical exposure)

About The Role

We are looking for a Brand Manager to lead the strategy, growth, and day-to-day management of a portfolio of Private Brands products. This role is a unique blend of commercial ownership, content-first marketing, and product development—ideal for someone who is as comfortable analyzing a P&L as they are crafting a strong brand story. If you’re a left- and right-brain thinker with a passion for beauty, this is your seat at the table.

Key Responsibilities

• P&L Management & Business Strategy - Own the full P&L for assigned product(s) or sub-category. - Track growth, margins, pricing, and forecast accuracy. - Work closely with finance, demand planning, and supply chain to deliver business goals.
• Marketing & Content - Lead content marketing strategy and execution across digital channels (social, influencer, brand films, etc.). - Develop a distinctive brand voice, unlock new content levers, and work with in-house and external creative teams. - Partner with media, performance, and growth teams to amplify content effectiveness.
• Product Development & Quality - Lead development of new products from concept to launch. - Ensure product quality benchmarks are met in collaboration with R&D and packaging teams. - Monitor market trends and consumer feedback to inform the innovation pipeline.

What You’ll Bring

• Strong business acumen with demonstrated experience managing a product/category P&L.
• Deep understanding of content marketing, digital storytelling, and consumer engagement.
• Creative thinker with the ability to translate insights into brand-building ideas.
• Analytical mindset—comfortable with data, forecasting, and performance metrics.
• Prior experience in makeup or beauty is a strong plus.
• Excellent project management and stakeholder coordination skills.

You’ll Thrive Here If You

• Live and breathe brands and beauty trends.
• Enjoy building and growing high-potential products from scratch.
• Have a sharp eye for both detail and the big picture.
• Are collaborative, curious, and take ownership naturally.

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 8 exclusive stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.