Product Manager — Brand Platform

Purplle.com; Mumbai; On-site; INR 1,250,000 - 2,200,000; Full time

Job summary

Purplle is seeking a Product Manager to own a brand-facing platform end-to-end, from discovery to launch and adoption, working with engineering, design and business teams to create real value for brands on Purplle’s platform. You’ll ground decisions in actual usage and business data, define success metrics, and run a disciplined delivery cadence.

Bring an AI-native mindset to identify where AI can automate, personalize, and accelerate product outcomes for brand users.

Qualifications

• 3–6 years of B2B product management with end-to-end ownership.
• Strong problem-solving and data fluency with SQL.
• Excellent written and verbal communication for stakeholders.
• Experience with platform, marketplace, or internal tooling is a plus.
• Exposure to enterprise systems.

Responsibilities

• Own product areas end-to-end: discovery through adoption.
• Ground decisions in real data using usage and business metrics.
• Collaborate with engineering, design, and business stakeholders to ship products.
• Translate ambiguous problems into clear, build-ready specs.
• Drive disciplined, iterative delivery and measure outcomes.
• Define success metrics and instrument for them.
• Leverage AI/LLM to add value for brand users.

Skills

SQL

Analytics

Stakeholder management

Communication

Product sense

Data-driven decisions

AI-native mindset

Platform experience

Education

Bachelor's degree in a related field

Tools

Tableau

Looker

Job description

Job Description:

About the role

We're building a brand-facing platform that enables our partner brands to grow on Purplle through operational excellence and data intelligence. The core objective is simple: create real, measurable value for brands operating on our platform — making it easier for them to run their business with us and easier for them to grow it. You'll join as a Product Manager owning a meaningful slice of this platform end-to-end — from problem discovery through launch and adoption — working closely with a small, high-ownership product team and cross-functional stakeholders across the business.

What you'll do

• Own product areas end-to-end: discovery, PRD writing, design collaboration, build oversight, launch, and adoption.
• Ground every decision in real data — you'll pull and interpret actual usage, operational, and business data rather than working off assumptions.
• Partner closely with engineering, design, and cross-functional business stakeholders to ship high-quality, brand-facing products.
• Translate ambiguous, evolving business problems into clear, build-ready specifications.
• Run a disciplined, iterative delivery cadence — validate direction early, correct fast, and ship surgically once something's approved.
• Own outcomes, not just output — define what success looks like for your area and instrument for it.
• Build with an AI-native mindset — actively identify where AI/LLM capabilities can create outsized value for brand users (automation, intelligence, personalization) rather than treating AI as an add-on, and use AI tools yourself to move faster through discovery, spec-writing, prototyping, and analysis.

What we're looking for

• 3–6 years of B2B product management experience, with genuine end-to-end ownership of a product area — not just feature delivery.
• Strong first-principles problem-solving — able to break down ambiguous, complex business problems into structured, solvable pieces.
• Data fluency — comfortable with SQL/analytics tools, sharp about defining the right metrics, and instinctively data-backed in decision-making.
• Excellent written and verbal communication — you can write unambiguous, build-ready specs and communicate clearly and persuasively with stakeholders at every level.
• Proven stakeholder management — able to align cross-functional teams (business, engineering, design, operations) with competing priorities toward a shared outcome.
• Strong product sense — an eye for what makes a workflow simple and valuable for a non-technical, business-user audience.
• User empathy — genuine curiosity about the people who'll use what you build, and discipline about validating with them rather than assuming.
• Systems thinking — comfortable reasoning about platforms with multiple integrated modules, dependencies, and stakeholders rather than isolated features.
• Bias for action and ownership — you drive things forward independently, escalation the right things, and don't wait to be told.
• AI-native orientation — genuine fluency and enthusiasm for using AI tools in your own workflow, and a sharp eye for where AI can be embedded into the product itself to create customer value.
• Prior experience with platform, marketplace, or internal-tooling products is a strong plus.
• Exposure to enterprise systems

About Company

Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.