Brand Manager

QI Spine; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

QI Spine is seeking a dynamic Brand Manager to strengthen our brand presence across 21 clinics, understand consumer journeys and drive growth through integrated marketing strategies.

You will plan campaigns, manage media research, coordinate with agencies, and translate insights into patient experiences and brand performance metrics.

Experience in retail or healthcare branding and multi-location brand management is preferred; join a growing specialty healthcare network.

Qualifications

• 2–4 years of experience in Brand Management, Marketing, Consumer Insights or Integrated Marketing.
• Prior experience in Retail, Healthcare, Wellness, Hospitals, Clinics or other Service-led organisations is strongly preferred.
• Understanding of customer/patient journeys, consumer behaviour and multi-location brand management.
• Experience in campaign planning, media research and marketing execution.
• Strong understanding of market research, brand-building principles and marketing metrics.
• Ability to interpret data, track marketing performance and derive actionable insights.
• Experience coordinating with creative agencies, vendors and cross-functional teams.
• Strong project management, communication and analytical skills.

Responsibilities

• Research and identify relevant media channels across digital, outdoor, print, hyperlocal and partnership platforms.
• Develop media strategies to improve brand visibility and generate quality patient enquiries.
• Evaluate channel performance, campaign effectiveness and ROI.
• Identify new opportunities to improve patient acquisition and drive marketing-led growth.
• Plan and execute integrated brand campaigns across relevant platforms.
• Develop campaign briefs, audience propositions and communication strategies.
• Coordinate with creative teams, agencies and internal stakeholders for campaign execution.
• Track brand performance through metrics such as brand awareness, brand search, website traffic and campaign effectiveness.
• Monitor lead generation, acquisition costs and campaign ROI.
• Drive consistent brand identity and communication across 21 operational clinics.
• Ensure implementation of branding standards across clinic facades, interiors, signage and patient communication touchpoints.
• Conduct regular clinic branding audits and coordinate corrective actions.
• Work with operations and creative teams to ensure consistent brand representation.
• Understand patient behaviour, expectations and decision-making journeys.
• Analyse patient feedback, NPS, complaints and clinic-level experience gaps.
• Identify opportunities to improve patient communication and overall brand experience.
• Coordinate with clinical and operations teams on refresher training and communication improvement initiatives.
• Conduct market research and audience profiling across key cities.
• Understand patient demographics, motivations, barriers and healthcare preferences.
• Develop customer personas and actionable market insights.
• Identify local market opportunities to strengthen brand positioning and marketing strategies.
• Support launch planning for new clinics, online care services and digital products.
• Develop go-to-market strategies covering target audiences, positioning, communication and marketing channels.
• Explore community engagement, corporate partnerships and patient ambassador initiatives.

Job description

About QI Spine

QI Spine is a specialized healthcare organisation focused on the diagnosis and non-surgical treatment of spine and joint conditions. With a growing network of clinics across India, we combine orthopedic expertise, advanced technology and personalised treatment programmes to help patients achieve long-term recovery. Our approach focuses on identifying the root cause of pain and delivering evidence-based, patient-centric care.

About the Role

Are you passionate about building brands, understanding consumer behavior and creating marketing strategies that drive business growth?

QI Spine is looking for a dynamic and insight-driven Brand Manager who can strengthen our brand presence, create meaningful patient connections and drive impactful marketing initiatives across our clinic network.

We are particularly interested in candidates with experience in Retail, Healthcare, Wellness or other Service-led organizations, who understand customer journeys, consumer behavior, brand experience and multi-location brand management.

This role offers an opportunity to work at the intersection of brand strategy, consumer insights, media planning, patient experience and business growth.

What You'll Be Responsible For

• Research and identify relevant media channels across digital, outdoor, print, hyperlocal and partnership platforms.
• Develop media strategies to improve brand visibility and generate quality patient enquiries.
• Evaluate channel performance, campaign effectiveness and ROI.
• Identify new opportunities to improve patient acquisition and drive marketing-led growth.

2. Brand Campaigns & Marketing Execution

• Plan and execute integrated brand campaigns across relevant platforms.
• Develop campaign briefs, audience propositions and communication strategies.
• Coordinate with creative teams, agencies and internal stakeholders for campaign execution.
• Track brand performance through metrics such as brand awareness, brand search, website traffic and campaign effectiveness.
• Monitor lead generation, acquisition costs and campaign ROI.

3. Clinic Branding & Brand Consistency

• Drive consistent brand identity and communication across 21 operational clinics.
• Ensure implementation of branding standards across clinic facades, interiors, signage and patient communication touchpoints.
• Conduct regular clinic branding audits and coordinate corrective actions.
• Work with operations and creative teams to ensure consistent brand representation.

4. Patient Experience & Consumer Insights

• Understand patient behaviour, expectations and decision-making journeys.
• Analyse patient feedback, NPS, complaints and clinic-level experience gaps.
• Identify opportunities to improve patient communication and overall brand experience.
• Coordinate with clinical and operations teams on refresher training and communication improvement initiatives.
• Conduct market research and audience profiling across key cities.
• Understand patient demographics, motivations, barriers and healthcare preferences.
• Develop customer personas and actionable market insights.
• Identify local market opportunities to strengthen brand positioning and marketing strategies.
• Support launch planning for new clinics, online care services and digital products.
• Develop go-to-market strategies covering target audiences, positioning, communication and marketing channels.
• Explore community engagement, corporate partnerships and patient ambassador initiatives.

What We're Looking For

• 2–4 years of experience in Brand Management, Marketing, Consumer Insights or Integrated Marketing.
• Prior experience in Retail, Healthcare, Wellness, Hospitals, Clinics or other Service-led organisations is strongly preferred.
• Understanding of customer/patient journeys, consumer behaviour and multi-location brand management.
• Experience in campaign planning, media research and marketing execution.
• Strong understanding of market research, brand-building principles and marketing metrics.
• Ability to interpret data, track marketing performance and derive actionable insights.
• Experience coordinating with creative agencies, vendors and cross-functional teams.
• Strong project management, communication and analytical skills.

Why Join QI Spine?

• Opportunity to build and strengthen a growing healthcare brand.
• Exposure to strategic brand building and business growth initiatives.
• Work closely with creative, clinical, product and business leadership.
• Opportunity to create a measurable impact on patient experience and brand perception.