Brand Manager

Talent Corner HR Services Private Limited; Hyderabad; On-site; INR 900,000 - 1,700,000; Full time

Job summary

Talent Corner HR Services Private Limited seeks a Brand Strategy & Marketing Lead to shape brand messaging, maintain consistency across channels, and guide content creation. You will coordinate with designers and external agencies to develop campaigns that align with business goals and drive audience engagement.

The role emphasizes strategic storytelling, content calendars, and performance evaluation across digital platforms, while ensuring top quality in all brand communications.

Qualifications

• Strong writing, editing and communication skills.
• Marketing planning and campaign coordination.
• Creative direction and visual judgement.
• Social media and digital marketing knowledge.
• Research, analysis and performance reporting.
• Project management and stakeholder coordination.
• Attention to detail and consistency.
• Ability to collaborate effectively with creative and commercial teams.

Responsibilities

• Develop brand strategy, positioning and storytelling.
• Maintain brand guidelines, tone of voice and visual standards.
• Coordinate with designers, photographers, videographers and external agencies.
• Develop marketing plans and content calendars aligned with business objectives.
• Coordinate social media content across platforms (Instagram, LinkedIn, Pinterest).
• Brief and coordinate production of photography, videography, reels and other assets.
• Support digital marketing campaigns and evaluate performance against objectives.
• Identify opportunities for publications, collaborations, events and visibility.

Skills

Strong writing, editing and коммуника

Tools

Google Workspace

Canva

Figma

Adobe Creative Suite

Google Analytics

Notion

Excel

Job description

Role & responsibilities

Brand Strategy & Positioning

• Develop and maintain brand positioning, messaging, value proposition and differentiation.
• Translate the studios design philosophy into clear, consistent brand communication.
• Maintain brand guidelines, tone of voice and visual communication standards.
• Research competitors, target audiences and relevant industry trends.

Brand Identity & Communication

• Ensure consistency across the website, social media, presentations, publications and marketing collateral.
• Develop brand narratives, campaign messaging, copy and creative briefs.
• Review brand assets and communication for alignment with established guidelines.
• Coordinate with designers, photographers, videographers and external agencies.

Marketing & Content Strategy

• Develop marketing plans and content calendars aligned with business objectives.
• Plan brand storytelling, project showcases, campaigns and editorial content.
• Coordinate social media content across platforms such as Instagram, LinkedIn and Pinterest.
• Brief and coordinate the production of photography, videography, reels, carousels and other creative assets.
• Support digital marketing campaigns and evaluate performance against defined objectives.
• Identify opportunities for publications, collaborations, events and industry visibility.

Creative Direction & Quality Control

• Establish creative direction for campaigns, photoshoots, presentations and marketing initiatives.
• Prepare creative briefs outlining objectives, messaging, visual references and deliverables.
• Review creative outputs and coordinate revisions to maintain brand consistency.
• Ensure published content meets the studios quality and communication standards.

Brand Experience & Project Showcasing

• Develop communication strategies for the studios interior design, styling, visual merchandising, brand experience and branding projects.
• Coordinate project storytelling, portfolio development, case studies and editorial features.
• Identify opportunities to showcase the studios approach, expertise and completed work.
• Ensure project communication accurately reflects the studios contribution and positioning.

Coordination & Reporting

• Coordinate with the Founder, Design Head, designers and relevant stakeholders to deliver brand initiatives.
• Maintain brand assets, content calendars, campaign records and marketing documentation.
• Track campaign delivery, engagement, audience growth and relevant enquiries.
• Prepare periodic brand and marketing performance reports.
• Manage external creative partners and monitor deliverables against agreed timelines and briefs.

Key Deliverables

• Brand strategy and positioning documents
• Brand guidelines and communication frameworks
• Marketing plans and content calendars
• Social media content and campaign briefs
• Brand presentations, copy and marketing collateral
• Project case studies and portfolio updates
• Photoshoot and creative production briefs
• Brand collaboration and publication opportunities
• Campaign performance reports and brand asset documentation

Preferred candidate profile

Brand strategy, positioning and storytelling

• Strong writing, editing and communication skills
• Marketing planning and campaign coordination
• Creative direction and visual judgement
• Social media and digital marketing knowledge
• Research, analysis and performance reporting
• Project management and stakeholder coordination
• Attention to detail and consistency
• Ability to collaborate effectively with creative and commercial teams

Tools & Platforms

• Google Workspace
• Canva, Figma and relevant Adobe Creative Suite applications
• Instagram, LinkedIn, Pinterest and other relevant social platforms
• Google Analytics, Google Ads and Meta Ads Manager
• Notion, Excel and other content planning or reporting tools