Brand Manager

Zocket; Chennai District; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Zocket is seeking a Brand Manager in India to shape how the world sees the company. You will own the brand strategy, messaging, and multi-channel campaigns across PR, content, website, social media, and events to build a global AI brand from the ground up.

You'll collaborate with Product, Design, Sales, and Leadership to drive thought leadership, launch integrated campaigns, optimize content for conversions, and measure impact with data-driven insights.

Qualifications

• 6-8+ years of experience in Brand Marketing, Integrated Marketing, or Corporate Marketing.
• Experience working in B2B SaaS, AI, Technology, or Digital Marketing companies
• Strong understanding of brand strategy, positioning, storytelling, and integrated marketing
• Hands-on experience managing PR, content, websites, social media, events, webinars, and multi-channel campaigns
• Excellent communication, writing, and presentation skills
• Strong stakeholder management and cross-functional collaboration skills
• Experience working with agencies, freelancers, and external partners
• Analytical mindset with the ability to measure, optimize, and scale marketing initiatives

Responsibilities

• Define and execute brand strategy
• Strengthen positioning across Creative AI, Performance AI, ORM AI, and future product offerings
• Craft compelling messaging and ensure consistency across every customer touchpoint
• Conduct market and competitor research to identify opportunities and sharpen positioning
• Partner with PR agencies to build media presence and industry recognition
• Increase visibility across digital publications, AI search platforms, LLMs, and industry communities
• Drive executive branding initiatives for founders and leadership
• Lead the website content strategy across product pages, landing pages, case studies, and solutions pages
• Ensure content is clear, conversion-focused, SEO-friendly, and aligned with the brand voice
• Continuously optimize messaging based on customer insights and performance
• Own Zocket's social media presence, especially LinkedIn; build content calendars
• Track performance, engagement, and audience growth; continuously improving content quality
• Own participation in conferences, exhibitions, and industry events; plan roundtables and meetups
• Plan and execute webinars; build authority around AI-powered marketing
• Lead product launches, GTM campaigns, and brand awareness; collaborate across teams
• Ensure branding consistency across presentations, sales collateral, newsletters, videos, emails, and digital assets
• Track brand awareness, share of voice, and campaign performance; present insights to leadership

Skills

Brand marketing

Integrated marketing

Corporate marketing

PR management

Content strategy

Website management

Social media management

Event planning

Webinars

Multi-channel campaigns

Communications

Stakeholder management

Analytics

Job description

At Zocket, we're building AI products that help businesses create better ads, generate high-quality creative, manage online reputation, and drive measurable marketing outcomes. As we scale globally, we're looking for a Brand Manager who can shape how the world sees Zocket

.If you're someone who enjoys building brands from the ground up, creating compelling stories, launching campaigns, driving thought leadership, and making a company impossible to ignore, we'd love to meet you

What You'll Do

Build & Own the Brand

• Define and execute Zocket's overall brand strategy aligned with business goal
• s.Strengthen our positioning across Creative AI, Performance AI, ORM AI, and future product offering
• s.Craft compelling messaging and ensure consistency across every customer touchpoin
• t.Conduct market and competitor research to identify opportunities and sharpen our positioning.

Grow Brand Visibility

• Partner with PR agencies to build media presence and industry recognition
• Increase Zocket's visibility across digital publications, AI search platforms, LLMs, and industry communities
• Drive executive branding initiatives for founders and leadership

Own Website & Content

• Lead the website content strategy across product pages, landing pages, case studies, and solution pages
• Ensure content is clear, conversion-focused, SEO-friendly, and aligned with the brand voice
• Continuously optimize messaging based on customer insights and performance

Lead Social Media

• Own Zocket's social media presence, especially LinkedIn
• Build and execute content calendars that educate, engage, and grow our audience
• Track performance, engagement, and audience growth while continuously improving content quality

Build Industry Presence

• Own Zocket's participation in conferences, exhibitions, and industry events
• Plan and execute CMO roundtables, customer meetups, networking events, and branded experiences
• Manage sponsorships, partnerships, and post-event engagement

Drive Thought Leadership

• Plan and execute webinars for our target audience
• Build authority around AI-powered marketing through educational content, industry conversations, and strategic campaigns

Launch Integrated Campaigns

• Lead product launches, GTM campaigns, and brand awareness initiatives
• Collaborate with Product, Design, Sales, and Content teams to deliver high-impact marketing assets
• Ensure consistent branding across presentations, sales collateral, newsletters, videos, email campaigns, and digital assets

Measure What Matters

• Track brand awareness, share of voice, website traffic, branded search, campaign performance, and engagement
• Use data to optimize campaigns and present actionable insights to leadership

What We're Looking For

• 6-8+ years of experience in Brand Marketing, Integrated Marketing, or Corporate Marketing
• Experience working in B2B SaaS, AI, Technology, or Digital Marketing companies
• Strong understanding of brand strategy, positioning, storytelling, and integrated marketing
• Hands-on experience managing PR, content, websites, social media, events, webinars, and multi-channel campaigns
• Excellent communication, writing, and presentation skills
• Strong stakeholder management and cross-functional collaboration skills
• Experience working with agencies, freelancers, and external partners
• Analytical mindset with the ability to measure, optimize, and scale marketing initiatives

You’ll Thrive Here If You...

• Love turning complex products into simple, memorable stories
• Think strategically but enjoy rolling up your sleeves to executive
• Care deeply about great design, sharp messaging, and consistent branding
• Enjoy working in a fast-moving startup where ownership is valued over hierarchy
• Want to build a global AI brand from the ground up