Brand Development Executive - Salon

Primum Talent Group; Ahmedabad District; On-site; INR 350,000 - 520,000; Full time

Job summary

Primum Talent Group seeks a Brand Development Executive – Salon in Ahmedabad, Gujarat to translate brand positioning into salon-ready visuals and collateral. This role sits between brand strategy, design, sales, education, and field execution to improve consultation and conversion at salon touchpoints.

You will work with marketing, design, product, R&D, and leadership teams to develop menus, diagnosis tools, posters, training aids, and launch kits while preserving brand consistency across

Qualifications

• 0–2 years of experience in brand development, trade marketing, retail marketing, or related fields.
• Ability to understand strategy and convert it into actionable briefs.
• Strong visual judgment, written communication, and attention to detail.
• Experience with print production processes and vendor coordination.
• Solid project management skills with disciplined tracking and follow-through.

Responsibilities

• Translate salon brand positioning and campaign strategy into clear creative briefs.
• Develop salon-facing assets such as menus, diagnosis aids, product guides, and posters.
• Collaborate with designers, trainers, sales teams, printers, and vendors to move assets to production.
• Maintain visual consistency and accurate product/editorial language across materials.
• Create modular toolkits for different salon formats and launch priorities.
• Visit salons to gather feedback on clarity, usability, and conversion impact.
• Audit materials for gaps and drive simplification or redesign as needed.
• Maintain master files, version control, and rollout trackers.
• Support salon launches, trade shows, and education events with brand assets.

Skills

Brand development

Trade marketing

Visual merchandising

Project management

Cross-functional coordination

Tools

Adobe

Figma

Canva

Job description

Job Description:

Brand Development Executive – Salon

Location: Ahmedabad, Gujarat Experience: 0–2 Years Employment Type: Full-time Reporting To: Salon Brand Lead / Marketing Head

About the Company

An Indian, science-backed personal care company built around plant-based actives, performance, and formulas dosed to deliver. Across consumer and professional beauty, the company aims to replace confusing claims and trial-and-error routines with clearer, more credible, results-led care. As the company scales, it is building a high-ownership marketing and creative team that can combine consumer understanding, strong design, disciplined execution, and long-term brand building.

Role Overview

The Brand Development Executive – Salon will convert salon brand positioning and strategy into strong, usable visual systems and collaterals. The role sits between brand strategy, design, sales, education, and field execution, ensuring that every salon-facing touchpoint makes the brand easier to understand, present, recommend, and sell.

Key Responsibilities

• Translate salon brand positioning, product architecture, treatment protocols, and campaign strategy into clear creative and collateral briefs.
• Develop and coordinate salon-facing assets such as menus, consultation tools, diagnosis aids, treatment cards, product guides, protocol books, posters, displays, launch kits, training aids, and event materials.
• Work with designers, copywriters, trainers, product teams, sales teams, printers, fabricators, and vendors to take assets from brief to production.
• Ensure visual consistency, hierarchy, terminology, claims, and product accuracy across all salon collaterals.
• Create modular toolkits for different salon formats, concern categories, launch priorities, and levels of investment.
• Visit salons and gather structured feedback on whether materials are understandable, usable, visible, and supportive of consultation and conversion.
• Audit current materials, identify gaps or duplication, and recommend simplification or redesign.
• Maintain master files, version control, quantities, print specifications, vendor details, and rollout trackers.
• Support salon launches, trade shows, workshops, education events, and visibility programmes with appropriate brand assets.

• Work on a growing Indian beauty and personal care brand with strong product, consumer, and salon exposure.
• Take meaningful ownership and see your work move quickly from idea to market.
• Collaborate closely with marketing, design, product, R&D, sales, education, and leadership teams.
• Build category depth while contributing to a distinctive, performance-led brand world.

Requirements

Required Skills & Qualifications

• 0–2 years of experience in brand development, trade marketing, retail marketing, visual merchandising, sales enablement, or creative project management.
• Ability to understand strategy and convert it into a clear brief and practical market-facing tool.
• Strong visual judgment, written communication, attention to detail, and cross-functional coordination.
• Good understanding of print, production, dimensions, materials, finishing, and vendor workflows.
• Comfort reviewing copy, claims, layouts, prototypes, proofs, and final production output.
• Strong project management skills with disciplined tracking and timely follow-through.

Good to Have

• Experience in professional beauty, salons, cosmetics, FMCG, retail, luxury, or B2B2C brand environments.
• Understanding of stylist/beautician education, consultation journeys, treatment menus, and in-salon conversion.
• Working knowledge of Adobe, Figma, Canva, or visual merchandising tools for review and minor adaptations.

Requirements: