Brand & Content Marketing Manager

Increscotech; Bengaluru; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Incresco, a Bengaluru-based technology company, is seeking a Brand & Content Marketing Manager to own the brand across AI, mobile apps, and cloud workstreams. You will own what we publish and how we publish it, drive qualified inbound leads, and turn delivered projects into credible case evidence for buyers.

This role requires exceptional English writing and the ability to talk to engineers for useful content.

Qualifications

• 3+ years in B2B content or brand marketing.
• Published work under your name or attributable to you.
• Written credibly about enterprise technology for a technical or executive audience.
• Able to interview an engineer and craft buyer-ready content.
• Owned, or directly contributed to, a lead or pipeline number.
• Excellent written English—this role is almost entirely written for overseas readers.
• Fluent with AI tools in daily work.
• Able to work on-site in Bangalore.

Responsibilities

• Own what we publish: the company's point of view across three lines.
• Drive inbound leads; measure success by qualified leads.
• Create case evidence from completed projects for buyers.
• Publish the founders' thinking with the CEO and engineers.
• Maintain one voice across three business lines for consistency.
• Own distribution: reach the accounts we want, not just easy audiences.

Skills

B2B content marketing

Brand marketing

Written communication

Interviewing engineers

Lead/pipeline ownership

AI tools fluency

Enterprise tech understanding

Tools

SEO basics

LinkedIn distribution

Job description

Incresco is a technology company that offers cutting-edge software development and consulting services specializing in AI agents, mobile apps, and cloud technologies.

We are hiring a Brand & Content Marketing Manager to build the brand across all three of our business lines.

About the role

• You will own what we publish, and what it produces.

• We grew for six years on referrals. We are now building the brand deliberately.

• Qualified inbound leads are the number this seat is measured on.

What you will own

• What we publish. The company's point of view, in public, at a cadence that holds. Not a calendar that fills itself with noise.

• Inbound. Qualified leads are the number this seat carries.

• Case evidence. Turning delivered projects into work a buyer can read and believe.

• The founders' thinking, published. Sitting with the CEO, the co-founder and the engineers, and coming back with something worth someone's attention.

• One voice across three business lines. Consistent positioning, whichever brand the reader arrives through.

• Distribution. Getting the work in front of the accounts we want, not the audience that is easiest to reach.

What is expected

• Every piece is about work we have actually done, or a position we actually hold.

• Bring a recommendation, not options.

• Every commitment carries a date. If a date is going to move, it is flagged before the date, not after.

• We say plainly what we have and what we do not have — internally, to clients, and in public.

• Routine work gets automated. AI tools and agents are the default answer to repetitive work, not the last resort.

• This is not a social media coordination role. No scheduling calendars, no reposting industry news, no reporting on impressions.

Requirements

• 3+ years in B2B content or brand marketing.

• A body of published work we can read — under your name, or attributable to you.

• Written credibly about enterprise technology for a technical or executive audience.

• Able to interview an engineer and come back with something a buyer would forward.

• Owned, or directly contributed to, a lead or pipeline number.

• Excellent written English — this role is almost entirely written, for readers overseas.

• Fluent with AI tools in daily work.

• Able to work on-site in Bangalore.

Preferred

• Enterprise AI, B2B SaaS or technology consulting.

• Ghost-written for a founder or an executive.

• Built a content function where none existed before.

• Working knowledge of SEO and LinkedIn distribution.

• Able to produce serviceable visuals — carousels, diagrams.

• Experience with a European or overseas B2B audience.

You do not need to have been an engineer. You do need to be able to talk to one.