Brand Associate - E-commerce Category Management

Meesho; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Salary advance

Relocation assistance

Job summary

Meesho in Bengaluru is seeking a Brand Associate to scale supplier businesses, expand selection, and secure best prices for categories. You will lead a team to deliver strong, executive-backed results and enhance on-platform discovery through robust processes and data-driven decisions.

The role requires 2-6 years of experience, BE/B.Tech, and comfort in fast-paced startup environments. You will collaborate with central teams to drive growth and maintain Meesho’s customer-first values.

Qualifications

• BE/ B.Tech or equivalent from a reputed institute.
• 2-6 years of overall experience with at least 1+ years in leading teams.
• Experience in Handling Category is a plus.
• Experience with startups and fast-paced environments is an added advantage.
• Proven ability to use Excel to analyze data and build POV.

Responsibilities

• Mentor, motivate & provide direction to a team of Key Account Managers.
• Advocate Meesho’s values & principles across your team.
• Work with central teams to ensure best selection, affordable prices and high discovery on the platform.
• Develop robust processes for smooth execution of all critical tasks.
• Define KRAs & goals for the team and individuals.
• Compile and evaluate metrics for success assessment of individual and team tasks.
• Communicate priorities and decisions with stakeholders using excellent communication skills.
• Drive higher supplier engagement and quick problem resolution through guiding your team.

Skills

Team leadership

Excel

Strategic thinking

Data analysis

Vendor management

Education

BE/B.Tech

Tools

Excel

Job description

Brand Associate

About the Team

Because we are solving a unique problem, one that’s mostly untouched by other e-commerce players. We are designing e-commerce for the Next Billion Users - the users from Tier-2+ markets who are new to the e-commerce landscape and have (almost) never transacted online before. Our category teams are as diverse as our users. We act from the frontlines to actively drive the mission of democratizing internet commerce for everyone. Our teams are composed of Senior Business Managers/Business Managers, Associate Business Managers, and a group of Key Account Managers and Business Development Executives. We interact with the Category Marketing team, Product team, User growth and Operations team on a routine basis. All of us work hard together to ensure that we continue to be the No. 1 shopping destination for Bharat users. We are passionate, energetic individuals who work like entrepreneurs. Moving at 10 x speed is where we excel. If you want a high-powered career growth and supporting work environment, we are the right destination for you!

About the Role

We are looking for a dynamic, self-starting, and result-oriented Brand Associate who can display strong execution skills along with high analytical horsepower to navigate complexity and ambiguity.

As a Brand Associate, you will be required to make and execute a plan for scaling up suppliers’ businesses, expanding selection and ensuring best prices for your category. You will also play an instrumental role in enabling the entire team to deliver the bar-raising performance every time.

We promise you an excellent work culture, high learning environment and a very exciting professional journey!

What you will do

• Mentor, motivate & provide direction to a team of Key Account Managers


• Advocate Meesho’s values & principles across your team


• Work with central teams to ensure best selection, affordable prices and high discovery on the platform


• Develop robust processes for smooth execution of all critical tasks


• Define KRA's & goals for the team and individuals.


• Compile and evaluate metrics for success assessment of individual and team level tasks


• Communicate priorities and key decisions with stakeholders with your excellent verbal, written & visual communication skills.


• Drive higher suppliers engagement and quick problem resolution through effectively guiding your team


• Be comfortable with challenges and exude confidence to build processes to drive higher efficiency and better outcomes.


• Influence strategic decisions across the organization by earning the trust of your stakeholders.


• Effectively use quantitative & qualitative data to drive decisions & measure success


• Helps define category short & medium term goals, design execution roadmap and set team priorities that align with company’s overall strategic goals

What you will need

• BE/ B.Tech or any other graduation degree from a reputed institute.


• 2-6 years of overall experience with at least 1+ years in leading teams


• Experience in Handling Category is an add-on


• Experience with startups and fast-paced environments is an added advantage


• Experience in using Microsoft Excel to analyze data and build POV


• Demonstrated ability to think strategically and tactically


• Deep understanding of business and customers


• Excellent verbal and written communication skills


• Proven ability to lead the team and manage relevant stakeholders

About us

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities. Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.

Our Mission

Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online.

We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market.

Culture and Total Rewards

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent.

Our 9 guiding principles, or "Mantras," are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions.

Daily rituals and processes like “Problem First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles.

We offer competitive compensation — both cash and equity-based — tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment.

Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness.

This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks.

To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance.

Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace.

Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience.

In compliance with the Rights of Persons with Disabilities Act, 2016 , we uphold the following principles:

Equal Opportunity : We ensure that employment opportunities are never denied on the grounds of disability if the candidate is otherwise competent to perform the job.

Accessible Workplace : Our facilities are designed to be fully accessible, with amenities and assistive devices provided to support differently abled individuals in their work.

Inclusive Hiring Process : We adopt a transparent and non-discriminatory selection process, including providing application forms in alternate formats and offering reasonable accommodations during interviews upon request.

Career Growth : We provide adequate training post-recruitment and pre-promotion, with training materials available in accessible formats to enable equal career progression.

Support & Confidentiality : A dedicated liaison officer/committee addresses concerns and grievances, while maintaining strict confidentiality of disability-related information.

Awareness & Inclusion : We conduct awareness programs to promote a culture of inclusivity across the organization.

Meesho welcomes applicants and employees of all abilities and is dedicated to fostering an environment where differently abled persons can achieve their full potential.

Experience Level

Senior Level