Senior Associate - Performance Marketing

Meesho; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Meesho is building a Creator Club (MCC) team to onboard, activate, and scale creators across India. As a Senior Associate – CC, you will focus on connecting aspiration to access in content commerce, helping to drive high-conversion shopping experiences for Meesho users.

You will partner with product, operations, and technical teams to design experiments, launch campaigns, and enable creators to participate consistently in the Meesho ecosystem.

Qualifications

• 3–4 years of experience managing digital performance campaigns.
• Ability to run performance marketing campaigns and make data-driven decisions from campaign results.
• Strong organizational and communication skills, written and verbal.
• Excellent problem solving and project management abilities.

Responsibilities

• Discovering new creator growth channels – from social platforms to community groups.
• Designing growth experiments and campaigns to bring new creators into the Meesho ecosystem.
• Activating and enabling creators to participate consistently by building toolkits, incentives, and playbooks.
• Collaborating cross-functionally with product, ops, tech, creative and external partners to drive outcomes.

Skills

Digital performance campaigns

Campaign analytics

Organizational skills

Communication skills

Problem solving

Project management

Job description

About the Team

We’re revolutionizing the way India shops — and we need curious, driven minds like yours to lead the charge. Imagine seeing your favorite influencer in a show-stopping outfit, only to find there’s no way to buy it online. Frustrating, right? That’s the very gap we’re solving at Meesho through Content Commerce and additionally trying to shape more influencers become entrepreneurs— and you could be at the heart of it. As our next Senior Associate – CC, you’ll play a pivotal role in solving one of the most common yet unexplored problems in Indian e-commerce: how to connect aspiration to access. And the solution lies in building a creator-driven commerce engine.

About the Role

This role sits within the Content Commerce GM org, one of Meesho’s most exciting and high-potential bets. Content Commerce is the hottest new trend in e-commerce globally, and we’re working to make it mainstream in India, just like we did with reselling. Within the Content Commerce org, you will be part of the Meesho Creator Club (MCC) team — a core team that focuses on onboarding, activating, and scaling creators across the country. The team’s mission is to enable creators to drive immersive, trustworthy, and high-conversion shopping experiences for Meesho users, directly impacting GMV and revenue.

What you will do :

• Discovering new creator growth channels – from social platforms to community groups


• Designing growth experiments and campaigns to bring new creators into the Meesho ecosystem


• Activating and enabling creators to consistently participate in content commerce by building toolkits, incentives, and playbooks


• Collaborating cross-functionally with internal teams (product, ops, tech, creative) and external partners to drive outcomes.

What you will need :

• 3-4 years of experience in managing digital performance campaigns (Meta ads and Google Ads is preferred)


• In depth understanding of how to run a performance marketing campaign and knowledge of how to make analytical driven decisions from the campaign data and taking corrective actions to meet the objectives


• Organizational skills Excellent communication skills, written and verbal


• Problem-solving and project management skills

About us

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.

Our Mission

Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online.

We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho’s large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners.

Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India’s e-commerce ecosystem.

Culture and Total Rewards

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent.

Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or \"Mantras,\" are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions. Daily rituals and processes like “Problem First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles.

We offer competitive compensation — both cash and equity-based — tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks.

To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace. Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience.

At Meesho, we are committed to creating an inclusive and accessible workplace where every individual can thrive. In compliance with the Rights of Persons with Disabilities Act, 2016, we uphold the following principles:

• Equal Opportunity: We ensure that employment opportunities are never denied on the grounds of disability if the candidate is otherwise competent to perform the job.


• Accessible Workplace: Our facilities are designed to fully accessible, with amenities and assistive devices provided to support differently abled individuals in their work.


• Inclusive Hiring Process: We adopt a transparent and non-discriminatory selection process, including providing application forms in alternate formats and offering reasonable accommodations during interviews upon request.


• Career Growth: We provide adequate training post-recruitment and pre-promotion, with training materials available in accessible formats to enable equal career progression.


• Support & Confidentiality: A dedicated liaison officer/committee addresses concerns and grievances, while maintaining strict confidentiality of disability-related information.


• Awareness & Inclusion: We conduct awareness programs to promote a culture of inclusivity across the organization.

Meesho welcomes applicants and employees of all abilities and is dedicated to fostering an environment where differently abled persons can achieve their full potential.

Know more about Meesho here : https://www.meesho.io/