Brand and Marketing Manager (4+ years, B2C exp)

Wingit; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Wingit in Gurgaon is building India’s first beauty commerce concierge, aiming to bring Sephora-like experiences to homes and lead a new category-defining platform for the top 1%.

We are in the 0 to 1 phase and seek hands-on doers with a startup background who can execute across Brand Marketing, Design, Growth, Category decisions, and Operations (inventory, dark stores, and a Beauty Advisor fleet).

Qualifications

• Experience in fast-paced startup environments is essential.
• Ability to execute hands-on work, not just strategy.
• Proven track record in brand marketing, growth or operations roles.

Responsibilities

• Build and run Brand Marketing initiatives from 0 to 1.
• Shape Design and customer experience across platforms and campaigns.
• Lead Growth and GTM activities including offline activation and community building.
• Define platform categories, presentation, bundling and product storytelling.
• Lead Operations including inventory, dark stores and a beauty advisor fleet.

Skills

Startup experience

Execution focus

Growth mindset

Consulting background

Job description

• We’re building India’s first beauty commerce concierge, bringing Sephora’s shopping experience to your home. We’ll be the first lifestyle commerce platform for the top 1% (similar to Firstclub for F&B, CRED for fintech).
• Our team (+ hopefully you):
• Founders: CEO (ex-BCG, Warburg), CTO (ex-NVIDIA, Even)
• We’re raising ~$7m seed funding led by two of India’s largest VC firms along with a solid set of angels.
• Our mission is to reimagine how people shop - quick commerce made shopping quick; but we will make shopping at home an experiential delight. The goal is to build a category-defining company.
• Problem we’re solving: Today’s platforms are archaic, non-returnable, and not personalized because they were built when India bought cheap products. Someone buying a ₹1,000 lipstick should get a better buying experience than someone buying a ₹200 soap.
• Our solution: We’re building a platform for the top 1% where quick, advisor-led try-and-buy at home, and personalization are different limbs of the platform (building Sephora for India)

Early Team:

• We’re in our 0 to 1 phase, and we need people who are okay with uncertainty and non-linear outcomes
• We are looking for someone who:
• Is not an a**hole; if you are arrogant, we’re not the right fit
• Is deeply interested in the problem statement, not the funding we have raised
• You should enjoy doing IC work (not just “manage” a team or be a “leader”)
• Is a doer first, thinker second (please think about this deeply; do you want to do execution work or more consulting/strategy roles)
• High IQ: can win at board games vs the founders
• Risk-taking appetite, professionally or personally: e.g. started something, joined a 0 to 1 startup earlier, contested student body elections, etc.
• Is willing to prioritize work over personal life for next 1-2 years (i.e. there’s fire in the belly to make it big)
• What’s in it for you:
• Team / Work environment:
• high-talent density team that is fun; you would look forward to coming to the office on a Monday morning
• You’ll not feel you’re the smartest in the room
• High impact on the org as you would be building things from scratch to scale
• Bunch of creative people given our category x target customer (we are design first)
• We’re backed by two of the best VCs in India, and we’re aiming for a very large, category-defining outcome.
• Pay: TBD (+ founding team ESOPs) (We are at <$50m valuation; Nykaa is a ~$10B company) - we can be big af because i) our value prop is delta 4 against Nykaa, ii) we’re building a solid team, and iii) our underlying market is super attractive
• Role:
• Brand Marketing: Build and execute the brand from 0 to 1, across positioning, campaigns, content, creators, partnerships, and brand experiences.
• Design: Help shape Wingit’s visual identity and customer experience from 0 to 1, across brand, product, campaigns, content, and creative.
• Growth: Lead GTM, offline activation, build a community of users, offline marketing, etc.
• Category: Decide what would go on the platform, how we should present it to the customers, bundling, design, etc.
• Operations (Inventory + Dark Stores): Lead dark store setup and expansion, inventory management, last-mile logistics, etc.
• Operations (Beauty Advisor Fleet): Build the entire fleet, training SOPs, compensation, CX, etc. This would be a first of its kind, so would require heavy hustle, first principles thinking, and ability to lead 100+ partners.
• This is not a founder’s office/chief of staff role; this would involve doing hands‑on work - not market research, but actually executing.
• Given it is an early team role - as the startup grows, we’ll be flexible if you want to take on broader roles over time.
• Location: Gurgaon, Work from office (6 days)
• Requirements:
• Good stint at any VC-backed startup with strong refs (i.e. you were a great performer at a fast‑paced startup) OR
• Ex-MBB, top consulting firms (you performed well there + are okay with actual execution and not just strategy/founder’s office roles) OR
• Ex-founders OR
• You feel you’re insanely good and are hungry to prove it AND
• Work experience ≤6 years
• Your contribution to the startup would be really impactful. That’s why we’re very selective about who we let in.