Brand Partnerships Lead - FMCG

Wishlink; Gurugram District; On-site; INR 2,500,000 - 6,000,000; Full time

Benefits offered by this job

Competitive Salary

Generous ESOPs

Relocation Bonus

Job summary

Wishlink, based in Gurugram, is seeking a Brand Partnership Lead for FMCG. You will own category monetization, craft annual plans, and build category strategy with top brands. Collaborate with sales, product, creator, and marketing to execute scalable monetization plays.

We expect 5-7 years in category management, strong data skills, and a proven track record in monetization or retail media. This is a high-growth role offering ownership and a performance-driven environment.

Qualifications

• 5-7 years in category management at FMCG/CPG or beauty & personal care brands, or on e-commerce/quick-commerce marketplace.
• Track record of owning a commercial or revenue number, ideally monetization or retail media.
• Experience planning bottom-up targets and landing them across non-direct teams.
• Hands-on data and analytics ability; proficient in Excel/Sheets and BI tools.
• Proven experience building business partnerships and alliances with brands.
• Strategic and hands-on with ability to execute in a lean environment.
• Strong commercial judgment and communication; able to influence stakeholders.

Responsibilities

• Own the monetization P&L and deliver growth targets across your category.
• Build category annual plans with bottom-up targets and quarterly milestones; own re-forecasting.
• Develop category strategy and brand playbook: pricing, packaging, and scalable outreach.
• Hunt and farm brand budgets: build pipeline, negotiate deals, grow spend season over season.
• Set and drive targets across teams; translate plan into clear targets for KAMs.
• Run the category on data: define metrics and dashboards, translate analytics into decisions.
• Partner cross-functionally with sales, product, creator, and marketing teams.
• Shape monetization playbooks for scalable implementation.

Skills

Category management

Data-driven

Brand partnerships

Strategic thinking

Commercial acumen

Negotiation

Cross-functional collaboration

Job description

About Wishlink

Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet-

Brand Partnership Lead - FMCG

About Wishlink

Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.

Team and Investors

Wishlink was founded by 3 friends from college, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series B round of $17.5M backed by leading global investors including Vertex Ventures SE Asia & India, Fundamentum, and Elevation Capital.

Why Join Us?

Exciting Problem

The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.

Immense Scale

In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.

Stellar Team

Wishlink is all about its people. Our team is young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!

Growth Opportunity

We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 300cr. We are working with over 50,000 content creators and 300+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.

Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.

What would you be doing?

• Own the monetization P&L - set and deliver the growth and revenue target across your category, and be accountable for the number end to end.
• Build the category annual plans - bottom-up targets by category and brand, the assumptions behind them, and the quarterly milestones that make the annual number credible. Own the re-forecast when reality moves.
• Build the category strategy and brand playbook - decide which categories and brands to prioritize, how to price and package solutions, what the pitch is, and what the reachout motion looks like at scale. Turn what works into something repeatable, not a series of one-off wins.
• Hunt and farm brand budgets - build the pipeline from the ground up, run the outreach, negotiate deals, and grow spend from existing brands season over season. You'll be as comfortable opening a cold brand as expanding a live one.
• Set and drive targets across teams - translate the category plan into clear targets for the respective category KAMs, align them on the why, and run the review cadence that keeps everyone honest against the number.
• Run the category on data - build the metrics and dashboards that matter, use them to spot opportunities and diagnose problems, and translate analysis into decisions (not just charts).
• Partner cross-functionally - work with sales, product, creator, and marketing teams to execute your plan when you don't directly control every lever.
• Shape how we monetize - as an early owner, define the playbook for categories that others will build on.

What are we looking for?

• 5-7 years in category management at an FMCG / CPG or beauty & personal care (BPC) brand, or on the e-commerce / quick-commerce / marketplace side.
• A track record of owning a commercial or revenue number - ideally monetization, ad revenue, or retail media (not only supply, assortment, or vendor management).
• Experience planning a target bottom-up and then landing it across teams you don't directly manage.
• Strong, hands-on data and analytics ability - comfortable in Excel/Sheets and BI tools, and able to manipulate data yourself rather than relying entirely on an analyst.
• Proven experience building business partnerships and alliances - sourcing, negotiating, and growing brand relationships.
• Strategic and hands-on in equal measure - you can set the plan and also do the work in a lean, fast-moving environment.
• Strong commercial judgment and communication - able to influence stakeholders and make sound trade-off calls.

Nice to have

• Experience with retail media or ad-monetization products on a platform/marketplace.
• Exposure to the creator, influencer, or affiliate-commerce ecosystem.
• Have built a monetization or GTM motion from scratch before.

Why join

• Full ownership of a category's monetization - not a slice of it.
• A rare role that genuinely blends strategy, hands-on data, and partnerships.
• High-growth stage with room to shape how the category is built.

Perks And Benefits

• We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.
• Competitive Salary, Generous ESOPs, and Relocation Bonus