Branch Sales Manager

Hdfc Bank; Indore District; On-site; INR 350,000 - 600,000; Full time

Job summary

Hdfc Bank is seeking an energetic professional in Indore to drive acquisition of current accounts, manage NAV/AMB targets, and strengthen customer engagement. The role emphasizes self-sourced accounts, digital activation, and cross-selling Retail and Business assets.

You will work with the branch to meet monthly targets and ensure compliance with KYC/AML policies. Responsibilities include quality maintenance of self-sourced accounts, activation metrics, lead generation, and proactive customer

Responsibilities

• Work on CA NAV Enablers and catchment for acquisition of Current Accounts
• Acquisition of 6 Self Sourced Current Accounts (LG=LC) on monthly basis
• Acquisition of NAV AMB of Rs 10 Lac in Metro / Rs 7.5 Lac in Non Metro location on monthly basis. Ensure overall value enhancement from the self sourced customer
• Achievement of new acquisition value and number plan for retail current accounts for the branch. (responsibility on new acquisition plans/product mix etc. will be basis the acquisition model)
• Cross Sell 3 Retail Asset per month
• Cross Sell Business Asset (LAP,EEG,BBG,ECG)/ Business Loan worth Rs 25 Lakhs per month
• Responsible for quality of Self sourced Accounts
• AQB maintenance in self sourced accounts
• Maintain quality benchmarks for Activation / balance maintenance / Digital Activation & Family Banking.
• Responsible to ensure Customer On- boarding/Process Adherence/Supervisory Reviews/Joint Calls, with adherence to Bank policies and guidelines such as KYC & AML/reduction of FTNR
• Understanding the customer business and prepare customer profiler
• Maintain continuous customer engagement through customer visits / contacts and proactive resolution of customer issues / queries.
• Focusing on Profile-based selling’ approach, for cross - sell of value added products/services
• acquisition of new to bank liability customer– through Enablers / referrals / Catchment Visits
• Support catchment profiling for the branch for CA potential with the help of branch / sales team
• Regular conduct activities in catchment area for lead generation for current accounts , have joint activities with other Asset departments for lead generation.
• Engaging with Self Sourced Customers to increase balances and Product Penetration
• Activating self sourced customers on Digital Platforms – CBX/E-Net/Net-Banking/Mobile Banking / Payment Gateway / ME / CMS / BillPay
• Ensure 75% of Self sourced accounts are digitally active
• Ensure forms are filled properly and processes within TAT

Job description

job Responsibilities(JR) Actionable Acquisition and Value Build Up

• Work on CA NAV Enablers and catchment for acquisition of Current Accounts
• Acquisition of 6 Self Sourced Current Accounts (LG=LC) on monthly basis
• Acquisition of NAV AMB of Rs 10 Lac in Metro / Rs 7.5 Lac in Non Metro location on monthly basis. Ensure overall value enhancement from the self sourced customer
• Achievement of new acquisition value and number plan for retail current accounts for the branch. (responsibility on new acquisition plans/product mix etc. will be basis the acquisition model)
• Cross Sell 3 Retail Asset per month
• Cross Sell Business Asset (LAP,EEG,BBG,ECG)/ Business Loan worth Rs 25 Lakhs per month

Current Account Quality & Hygiene

• Responsible for quality of Self sourced Accounts
• AQB maintenance in self sourced accounts
• Maintain quality benchmarks for Activation / balance maintenance / Digital Activation & Family Banking.
• Responsible to ensure Customer On-boarding/Process Adherence/Supervisory Reviews/Joint Calls, with adherence to Bank policies and guidelines such as KYC & AML/reduction of FTNR
• Understanding the customer business and prepare customer profiler
• Maintain continuous customer engagement through customer visits / contacts and proactive resolution of customer issues / queries.

Product and Market Penetration

• Focusing on Profile-based selling’ approach, for cross - sell of value added products/services
• acquisition of new to bank liability customer– through Enablers / referrals / Catchment Visits
• Support catchment profiling for the branch for CA potential with the help of branch / sales team
• Regular conduct activities in catchment area for lead generation for current accounts , have joint activities with other Asset departments for lead generation.

Customer Engagement

• Engaging with Self Sourced Customers to increase balances and Product Penetration

Digitalization

• Activating self sourced customers on Digital Platforms – CBX/E-Net/Net-Banking/Mobile Banking / Payment Gateway / ME / CMS / BillPay
• Ensure 75% of Self sourced accounts are digitally active

Operations

• Ensure forms are filled properly and processes within TAT