Branch Manager

Ujjivan Small Finance Bank

Valsad District

On-site

INR 1,500,000 - 2,100,000

Full time

4 days ago
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Job summary

Ujjivan Small Finance Bank is seeking a Branch Manager to lead the Branch Banking team in the Branch location. This role focuses on driving liabilities targets, delivering exceptional customer service and ensuring compliant branch operations.

You will oversee cash management, staff of 5–7, and coordinate with product/marketing teams to run campaigns while expanding the customer base and cross-selling products. Willingness to travel within region may be required.

Qualifications

  • 7–12 years of experience in core banking sales.
  • Experience as Branch Manager for 1–2 years.
  • Knowledge of liabilities products and unsecured loans.
  • Strong sales and relationship management skills.

Responsibilities

  • Drive branch liabilities targets and sales.
  • Ensure exceptional customer service and compliant operations.
  • Oversee branch operations, cash management and service quality.
  • Lead a team of 5–7 staff and monitor performance.
  • Coordinate with product and marketing teams for campaigns.
  • Ensure training and development for staff.

Skills

Sales & Marketing
Customer relations
Team management
Communication skills
Product knowledge
KYC / Compliance
Analytical skills

Education

Graduate inCommerce/Business/Economics
PGDM MBA from Tier 2/3 college

Job description

  • POSITION DESCRIPTION
JOB TITLE : Branch Manager
GRADE : CM
DEPARTMENT : Branch Banking
LOCATION : Branch
SUB-DEPARTMENT : TYPE OF POSITION : Full-time
REPORTS TO : Cluster Head/Regional Head – Branch Banking
REPORTING INTO
Direct Reporting
  • RM
  • BDE/AAM/AM
Dotted line reporting of
  • BOO/BOSM
  • ROLE PURPOSE & OBJECTIVE
  • This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements; Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
  • The incumbent monitors daily performance of branch staff and manages a team of 5 to 7 employees.
  • This role is applicable only to Gold & Silver Branches.
  • SIZE OF THE ROLE
FINANCIAL SIZE
NON-FINANCIAL SIZE
  • Entire liability target for the branch
  • CASA Book – as per the branch
  • TASC Book – as per the branch
  • BB-FIG Book – as per the branch
  • Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch
  • Number target for all the respective products.
  • CA
  • SA
  • TASC
  • Snr Citizen
  • HNI
  • NR
  • KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business
  • Implement branch specific marketing & communication strategies to continuously strengthen the Ujjivan brand.
  • This role is responsible for driving the entire business targets for liabilities assigned to the branch.
  • Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements
  • Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services
  • Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
  • Monitor daily performance of branch staff.
  • To manage a team of 5 to 7 employees.
  • Cascade targets the branch targets to the respective staffs and ensure achievement is tracked through periodic reviews.
  • Ensure all deferrals taken are cleared within the specific period.
  • Monitor the overall portfolio of the branch; ensure adherence to compliance and regulatory norms are met.
Customers
  • Ensure customers are educated about all products/services offered by Ujjivan
  • Ensure courteous customer service is offered to customers by the branch staff
  • Reduce customer attrition by guiding CCR(s) on exit interviews, customer engagement programs etc.
  • Lead customer connect initiatives in the branch vicinity
Internal Process
  • Oversee and ensure efficiency in branch/ATM operations through adherence to TAT for various internal and customer end processes; drive utilization of alternate channels
  • Ensure compliance with banking guidelines, quality framework and audit requirements; ensure speedy resolution of any audit observations and take necessary steps to prevent recurrence,
ensure compliance with Know Your Customer (KYC), Anti- Money Laundering (AML), audit and other regulations & applicable laws in the branch
  • Monitor, control & minimize all expenses in the Branch, such as telephone, consumption of stationery, computer consumables, electricity and other overheads without sacrificing quality
  • Oversee accurate cash management and tallying of accounts in the system through the Cashier
  • Accountable for branch safety including security of cash/vault etc.
Learning & Performance
  • Ensure that all members of the Branch staff are up to date on all relevant circulars and all products/services offered in the Branch
  • Ensure adherence to training man-days/ mandatory training programs for self and reportees
  • Ensure goal-setting, mid-year review and annual appraisal process within specified timelines for self and reportees
  • Monitor performance of staff against defined goals/metrics and take corrective action wherever required; undertake disciplinary and attendance monitoring for liabilities sales team and branch operations team
  • Coordinate with state HR on people related matters; support branch activities to foster teamwork and continuously make Ujjivan a great place to work
  • Ensure coordination between staff of different teams, to build a collaborative spirit and shared sense of purpose (which could also enable cross-sell and overall target achievement)
MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS
Educational
Qualifications
  • Graduate in Commerce/Business/Economics or related subjects. PGDM/ MBA from a Tier 2 or 3 college preferred
Experience
  • Should have overall experience of 7-12 Years in core banking sales with good knowledge of banking products and regulatory requirements in banking/micro-finance.
  • Should have worked as a Branch Manager for at least 1-2 years.
Certifications
Functional Skills
  • Sales & marketing skills – across multiple products.
  • Should have managed a deposit book of 25 to 75 Cr.
  • Knowledge on liabilities products & unsecured loans products
  • Knowledge of basic accounting and finance administration
  • Analytical skills
  • Process & Compliance Orientation: Knowledgeable on KYC norms/guidelines for liabilities & unsecured loans
Behavioral Skills
  • Managing Customer Relations and excellent service orientation and relationship management skills
  • Communication Skills - fluent in the local language & English
  • Ability to manage teams and drive performance. Should have managed a team of 7 to 15 staff.
  • Achievement/Performance oriented
  • Product knowledge
  • Training Skills
  • Willingness to travel & relocation as per business requirements and career opportunities
Competencies
  • Planning and Organizing
  • Customer Focus
  • Managing Relationships
  • Driving Execution
  • Collaborating
  • Coaching
  • Business Acumen
  • Influencing
  • KEY INTERACTIONS
INTERNAL
EXTERNAL
  • Regional Product & Marketing team
  • State HR
  • Cluster Operations Excellence Manager
  • Regional Service Quality
  • Regional Admin & Infra
  • SPOC - ATM
  • Regional Audit Manager
  • Cash management agencies
  • BC Agents
  • Civil/Electrical infra vendors
  • ATM vendors
  • SLBC
  • Other banks in vicinity
  • Community forums
PREPARED BY: Priyanka Pal
Date: 14-02-2024
REVIEWED BY: Jyothi Mohan
Date: 15-02-2024
LAST UPDATED BY: TM Team
Date: 17-02-2024
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