Branch Manager _DSF

Aditya Birla Sun Life Insurance; Uttar Pradesh; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Aditya Birla Sun Life Insurance is seeking a Branch Manager to lead the assigned branch, drive sales strategies, and achieve business targets. You will oversee agent productivity, training programs, and customer persistency while ensuring compliance and cost efficiency.

The role requires strong leadership, planning, and people management skills to sustain brand growth and market share in a competitive environment.

Qualifications

• Experience leading a sales team within financial services.
• Ability to plan and execute branch sales strategies.
• Strong focus on advisor training and performance assessment.
• Commitment to regulatory compliance and quality service.

Responsibilities

• Plan sales strategies and achieve branch business targets including agents and premium.
• Ensure regular training for advisors and monitor progress against KPIs.
• Maintain persistency and post-sales servicing to retain customers.
• Manage branch administration and cash controls within budget.

Skills

Branch leadership

Sales planning

People management

Training advisors

Compliance awareness

Budget control

Job description

Job Purpose

To lead the assigned branch by effective planning & management of resources and ensuring achievement of agreed business targets through effective sales strategies to help the branch lead in terms of market share and brand equity in a cost effective manner.

Job Context & Major Challenges

Job Context: To lead the assigned branch by effective planning & management of resources and ensuring achievement of agreed business targets through effective sales strategies to help the branch lead in terms of market share and brand equity in a cost effective manner.

Job Challenges

• Performing despite unethical market practices prevailing in the market
• Retention of the Quality Sales Force owing to stiff competition
• Ensuring the quality of new advisors who are being introduced in to the system because it’s practically not possible to meet each and every advisor getting recruited.
• Equipping the new advisors with proper knowledge owing to poor turnout in training programs

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

• KRA1 Plan sales strategies and achieve branch business targets in terms of number of agents, productivity, new premium, persistency of business. 1. Scan the market for emerging opportunities, the presence of competition etc and plans for the progress of his branch in consultation with HO
  • Ensure strategies include effective product mix, tapping of potential customers, contests and delivery of investment advisory to customers.
  • Ensure implementation of the plans & monitor same to ensure success
• KRA10 Plan sales strategies and achieve branch business targets in terms of number of agents, productivity, new premium, persistency of business. 1. Scan the market for emerging opportunities, the presence of competition etc and plans for the progress of his branch in consultation with HO
  • Ensure strategies include effective product mix, tapping of potential customers, contests and delivery of investment advisory to customers.
  • Ensure implementation of the plans & monitor same to ensure success
• KRA11 Promote productivity of the field force through effective people management. 1. Ensure regular training of advisors and provide latest input given by company to them.
  • Discuss with them the promotional infrastructure decided by company and have review of their progress in terms of competition, activisation and club membership.
  • Establish good working habits for the force, undertake productivity improvement drives, organize specialized training programs etc.
• KRA12 Ensuring persistency of the business in order to ensure enhance business goals. 1. By doing random quality checks on the business sourced to maintain desired persistency levels.
  • Ensure post sales servicing are through in order to retain customers.
• KRA13 Inculcate a culture of financial discipline in the branch to have well control on revenue. 1. Ensure that strict control is maintained on the cash transactions in the branch.
  • Ensure that budget is maintained on all capital and operating expenses incurred.
• KRA14 Ensure 100 % compliance in order to smooth running of the operation and enhance the productivity in the assigned branch. 1. Monitor process adherence at the branch
  • Provide regular update to the sales force /operation staff regarding changes in the Underwriting /IRDA Guidelines as well as Sales Process from time to time.
• KRA15 Drive sales promotional activities in order to achieve the business numbers. 1. Initiate and ensure implementation of different activities to promote sales & recruitment.
  • Liaise with the concerned HO teams to drive central initiatives
  • Ensure adequate promotional effort is delivered to existing and potential customers.
• KRA16 Recommend product and process improvement to the company to enhance efficiencies and customer satisfaction. 1. Evaluate customer response to our products, services, processes and people and suggest innovations/ improvements/ changes in these areas.
• KRA17 Ensure effective administration of the branch to sustain smooth functioning and operations in a cost effective way. 1. Ensure that the general administration of the branch is as per requirement
• KRA18 Team Management 1. Ensure through continuous on the job training, skill enhancement of team
  • Mentor, supervise and coach the team.
  • Provide for on the job as well as classroom training for skill enhancement
  • Ensure periodic job rotation to give a higher exposure to the team members on all aspects.
• KRA2 Promote productivity of the field force through effective people management. 1. Ensure regular training of advisors and provide latest input given by company to them.
  • Discuss with them the promotional infrastructure decided by company and have review of their progress in terms of competition, activisation and club membership.
  • Establish good working habits for the force, undertake productivity improvement drives, organize specialized training programs etc.
• KRA3 Ensuring persistency of the business in order to ensure enhance business goals. 1. By doing random quality checks on the business sourced to maintain desired persistency levels.
  • Ensure post sales servicing are through in order to retain customers.
• KRA4 Inculcate a culture of financial discipline in the branch to have well control on revenue. 1. Ensure that strict control is maintained on the cash transactions in the branch.
  • Ensure that budget is maintained on all capital and operating expenses incurred.
• KRA5 Ensure 100 % compliance in order to smooth running of the operation and enhance the productivity in the assigned branch. 1. Monitor process adherence at the branch
  • Provide regular update to the sales force /operation staff regarding changes in the Underwriting /IRDA Guidelines as well as Sales Process from time to time.
• KRA6 Drive sales promotional activities in order to achieve the business numbers. 1. Initiate and ensure implementation of different activities to promote sales & recruitment.
  • Liaise with the concerned HO teams to drive central initiatives
  • Ensure adequate promotional effort is delivered to existing and potential customers.
• KRA7 Recommend product and process improvement to the company to enhance efficiencies and customer satisfaction. 1. Evaluate customer response to our products, services, processes and people and suggest innovations/ improvements/ changes in these areas.
• KRA8 Ensure effective administration of the branch to sustain smooth functioning and operations in a cost effective way. 1. Ensure that the general administration of the branch is as per requirement
• KRA9 Team Management 1. Ensure through continuous on the job training, skill enhancement of team
  • Mentor, supervise and coach the team.
  • Provide for on the job as well as classroom training for skill enhancement
  • Ensure periodic job rotation to give a higher exposure to the team members on all aspects.