Area Manager

ABC - Aditya Birla Money Limited; Gujarat; On-site; INR 900,000 - 1,300,000; Full time

Job summary

ABC - Aditya Birla Money Limited is seeking a results-driven Branch Manager in Gujarat to lead a sales-driven team, manage day-to-day branch operations and ensure regulatory compliance. You will drive client acquisition, retention, and cross-selling across broking and investment products, while transitioning clients to digital platforms for efficiency.

The role emphasizes team development, risk management, and delivering branch revenue growth in a competitive market.

Qualifications

• Experience leading sales teams in financial services or brokerage environments.
• Strong understanding of KYC, compliance, and risk policies.
• Proven ability to drive branch-level revenue and profitability.

Responsibilities

• Build and engage a sales-driven team to achieve equity brokerage goals.
• Ensure compliance with regulatory norms and internal policies.
• Plan local programs, drive client acquisition, retention and referrals.
• Manage daily branch operations and asset security.
• Achieve multi-product cross-selling targets and monitor performance.
• Transition clients to digital platforms to improve productivity and profitability.
• Monitor branch profitability and implement local initiatives for growth.

Skills

Team leadership

Branch operations

Sales & revenue growth

Risk & compliance

Customer engagement

Lead management & LMS usage

Cross-selling

Job description

ob Purpose

To manage the affairs of the respective branch & increase the business by penetrating deeper in the branch geography, ensuring successful operations & formulating plans for better client servicing through that branch to generate Business revenue & brokerage. The product portfolio includes broking products & services and other investment products like mutual funds, life insurance, health insurance.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Team Building, Engagement & Development

• To build a Sales Driven proactive team and enhance their capabilities by regularly imparting relevant knowledge and skills required for the Equity Advisors to achieve their goals efficiently.
• Meeting the Competition Teams and doing Competition Talent Mapping.
• Engaging the teams and keeping them engaged and motivated and ensuring that there is minimum attrition in the branches.
• To ensure that requisite product & behavioral trainings are imparted.

KRA2 To ensure effective risk management & policy adherence

• To ensure adequate compliance to KYC norms, processes & documentation for client profiling.
• To ensure adherence of all regulatory compliances & critical policies set by HO.

KRA3 To ensure customer management & engagement

• To plan and execute local area programs and referrals programs
• To disseminate research based advisory services to clients based on recommendations given by In-house Research team.
• To focus on retention of customers, higher revenue generation and referral activities.
• To continuously scan the local market penetration & competitive offerings & report on emerging trends for different product lines.
• To ensure proper implementation and usage of Lead management system (LMS) & IMS at the branch in coordination with HO team.
• To ensure client records are up to date in terms of financial details & contact ability and run data analytics on them on periodic basis
• To ensure speedy resolution of client queries and grievances to maximize satisfaction levels.

KRA4 To effectively manage day to day branch administration and operations for smooth functioning of the branch

• To monitor and foster all daily operations of the branch
• To handle a team of Dealers/Relationship managers and Customer Service executives and motivate them in target achievements.
• To ensure security of the physical assets of the branch.
• To oversee and ensure adherence to the Risk compliance and statutory compliance policies.

KRA5 To ensure Cross Sell of ABC Products

• To ensure multi product targets are attained at the branch.
• To regularly attend trainings and learn about the alternate products offered and ensure all branch employees attend training & are aware of alternate products.
• To increase business through cross-selling initiatives & innovative product mixes.
• To use alternate products to activate inactive customers.

KRA6 Manage Online Transition & Dealer Productivity to ensure client profitability

• To transition existing & new clients to Mobile/Web/Exe platform so as to optimize dealer bandwidth.
• To increase the dealer’s productivity by acquiring & servicing Large Traders and building a temp funding through HNI/ Large Traders.

KRA7 Achieve the revenue growth & profitability to upscale the branch

• To drive the sales targets for the branch and build teams as per company’s annual target and over all objectives.
• To focus on Revenue & Profitability with achievement of target and Yield management.
• To maximize branch profits by achieving targeted fee income & effective cost management.
• Acquiring new Large trader clients (direct) and increase the "Digital Client" Base.
• To achieve the respective Branch gross revenue through offline and online platform
• To plan and execute various local level initiatives to ensure business momentum and direction.
• To engage in new and innovative business planning activities locally to increase client acquisition and Branch profitability.
• To monitor individual and team performance and take steps to improve productivity and correct deviations if any.