Branch Manager - Direct Marketing

Birla Carbon; Siliguri; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Birla Carbon in Siliguri is seeking a professional to boost market share and enhance lead conversion in the health insurance sector. The candidate will be responsible for generating leads in a competitive market, developing cost-effective lead generation strategies, managing attrition through team upskilling, and promoting concept selling. They will design customized solutions for various client segments while implementing effective lead management practices. This role demands proficiency in sales strategy and customer management.

Responsibilities

• Generate and convert leads in a highly competitive market.
• Develop alternative lead‑generation sources to maintain conversion ratios.
• Manage and reduce attrition by upskilling the team.
• Encourage sales staff to adopt concept selling.
• Design customized solutions for diverse client segments.
• Implement disciplined lead management practices.

Job description

Job Description

Aditya Birla Group seeks a professional to increase market share, enhance lead conversion, and expand the customer base in the health insurance sector.

Key Responsibilities

• Generate and convert leads in a highly competitive market with limited brand awareness.
• Develop alternative lead‑generation sources to maintain high conversion ratios while controlling costs.
• Manage and reduce attrition by upskilling the team and providing clear career plans.
• Encourage sales staff to adopt concept selling rather than price‑based selling.
• Design customized solutions for diverse client segments, mitigating price‑sensitive risks and preserving profitability.
• Implement disciplined lead management practices suitable for a soft insurance marketplace.