BM - Agency TIED - Gaya

Aditya Birla Health Insurance Company Limited; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Birla Health Insurance Company Limited seeks a results-driven Sales Manager for Delhi to drive target achievement through channel partners and internal coordination. You will liaise with cross-functional teams to deliver growth, while building strong partner relationships and ensuring a superior customer experience.

The role emphasizes strategic partner management, local sales promotions, renewal health, and compliance with regulatory norms.

Qualifications

• Proven track record of achieving sales targets in a related field.
• Strong communication and negotiation skills with partners and internal teams.
• Ability to build and maintain strategic relationships with channel partners and clients.

Responsibilities

• Achieve sales targets in the assigned territory and with channel partners.
• Liaise effectively with internal teams to ensure alignment and execution.
• Identify and onboard new channel partners to expand reach and market share.
• Drive local sales promotions to support the team in meeting targets.
• Ensure renewal targets and overall business health for the branch.
• Manage relationships with partners and drive performance through collaboration.
• Monitor compliance with company policies and regulatory norms.
• Develop and coach a team of sales professionals for the branch.

Skills

Sales Strategy

Channel Partner Management

Negotiation

Relationship Building

Education

Bachelor's degree in Sales/Marketing

Tools

CRM Systems

MS Office

Job description

Job Purpose

To ensure sales target achievement in the given territory and with the channel partner. Effectively Liaison both internally and externally to achieve the desired results.

Job Context / Job Challenges

Opportunities-With the advent of medical advancements, lifestyle changes, change in Indian socio-economic scenario and Indian healthcare space the clients are facing challenges to cater to the needs of diverse workforce. Increasingly Indian clients have started considering group benefits as a lever to manage employee expectations, talent acquisition and retention. In this scenario it becomes extremely important to understand their psyche and then provide tailored solutions which would help them meet their end objectives and bring in profitable revenue source for the company.

Job Purpose

To ensure sales target achievement in the given territory and with the channel partner. Effectively Liaison both internally and externally to achieve the desired results.

Job Context & Major Challenges

Job Context / Job Challenges

Opportunities-With the advent of medical advancements, lifestyle changes, change in Indian socio-economic scenario and Indian healthcare space the clients are facing challenges to cater to the needs of diverse workforce. Increasingly Indian clients have started considering group benefits as a lever to manage employee expectations, talent acquisition and retention. In this scenario it becomes extremely important to understand their psyche and then provide tailored solutions which would help them meet their end objectives and bring in profitable revenue source for the company.

Perspectives

Distribution: To identify and develop a relationship with new partners to maximize reach. To strengthen relationships with partners to ensure greater mind-share and thereby higher market-share in a very short span of time.

To enable the teams to align with the organization objectives and processes to create an effective and motivated sales team which will lead to better productivity and quality of business. Implement long term and short term strategic plans to increase the market share and profitability in line with the companys business objectives.

Identifying new segments and opportunities to structure offerings and cross sell in a very competitive market.

Key Challenges for the role-

• Given that close to 90 percent of the activity in terms of the deals coming in the market to be fought are from our partners, working with them in terms of structuring their payouts gets to be a challenge. There are peers in the market who adopt aggressive payout strategies whether it be a new business or it be a renewal and have a faster turn-around process for the same to be remitted.
• Partners keep doing off-sites at local levels for the team players and hence that gets them a marginal head start. Hence these factors have to be taken into account and managed accordingly.
• How we build a scenario with partners where they start to look at us as a longer duration partnership and work in progress and not just as a transaction basis remains a key.
• Similarly building a relationship with partners to constantly seek insights on what the competition is upto and also what are some of the new thoughts that can be pursued is a key challenge that needs to be pursued. Enhance Top-line revenue growth
• Owning the customer experience ; Marketing as a service

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Ensure budgeted capacitation of FLS & achieve assigned business target by ensuring performance of assigned FLS with respect to recruitment of Advisors & achievement of business targets. Ensure budgeted capacitation of FLS & achieve assigned business target by ensuring performance of assigned FLS with respect to recruitment of Advisors & achievement of business targets

KRA2 Drive implementation of agency initiatives aimed at improving sales productivity across all FLS. Drive implementation of agency initiatives aimed at improving sales productivity across all FLS.

KRA3 Ensure renewal targets are met and business health for the allotted branch so that functional goals are achieved. Ensure renewal targets are met and business health for the allotted branch so that functional goals are achieved.

KRA4 Relationship Management (Internal & External) to drive performance. Relationship Management (Internal & External) to drive performance.

KRA5 Drive local sales promotion effort for to support team members in achieving business targets Drive local sales promotion effort for to support team members in achieving business targets

KRA6 Ensure Risk Management as per company policy. Ensure Risk Management as per company policy.

KRA7 Ensure compliance objectives and regulatory norms are achieved as per defined organizational guidelines. Ensure compliance objectives and regulatory norms are achieved as per defined organizational guidelines.

KRA8 Identify and develop a team of sales professionals for the branch Identify and develop a team of sales professionals for the branch