Branch Head

Voltas Limited - A TATA Enterprise; Nagpur District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Voltas Limited - A Tata Enterprise is seeking a Branch Manager to own the branch P&L, shape the go-to-market strategy, and drive growth across room air conditioners, commercial refrigeration, and home appliances in the assigned geography.

You will lead Sales, Service, Logistics and F&C teams, expand the distributor network, and enhance brand presence while ensuring working capital discipline and strong partner relationships.

Responsibilities

• Own the branch budget — volume, value, product mix and profitability.
• Build and execute strategy to grow market share across HVAC and Home Appliances – Voltas Beko and Home Comfort Products.
• Grow revenue from non-AC products and improve contribution of higher-margin categories.
• Drive service revenue, AMC penetration and accessory sales along with the Branch Service team.
• Stay physically close to the market — counters, dealers and institutions; read competition schemes and pricing.
• Build counter strategies with Regional and Marketing teams and deploy them ahead of season.
• Own product forecasting for the branch and align demand planning with Supply Chain.
• Expand and deepen the network — Retail, Shop-in-Shop, SSDs, Brand Shops, Modern Trade and Institutional accounts.
• Develop and nurture existing partners; protect distributor ROI, resolve claims and escalations, and keep partner relationships healthy.
• Enhance brand visibility — display, planogram adherence, merchandising and in-store presence at key counters.
• Manage branch working capital — outstanding, credit exposure, ageing and collections.
• Minimise cheque returns and overdue accounts; enforce commercial policy and trade terms without exception.
• Ensure administrative, commercial and statutory discipline across all branch operations.
• Supply Chain & Inventory: Track branch-level logistics, secondary movement and warehouse operations closely.
• Manage inventory health — stock norms, ageing, damages and non-moving lines — meet TBEM standards on process and quality.
• Lead, develop and review the branch Sales, Service, Logistics and F&C teams as one unit.
• Drive employee engagement, capability building and succession within the branch; reduce attrition and retain critical talent.
• Set clear goals, review performance objectively and coach Area Sales Managers into the next level of responsibility.

Job description

• Own the branch budget — volume, value, product mix and profitability and run the branch as a self-sustaining profit centre.
• Build and execute the strategy to grow market share across Room Air Conditioners, Commercial Refrigeration, Home Appliances – Voltas Beko and Home Comfort Products in the assigned geography.
• Grow revenue from non-AC products and improve the contribution of higher-margin categories.
• Drive service revenue, AMC penetration and accessory sales along with the Branch Service team.
• Market, Competition & Forecasting:
• Stay physically close to the market — counters, dealers and institutions and read competition schemes, pricing and go-to-market moves early.
• Build counterstrategies with the Regional and Marketing teams and deploy them ahead of season.
• Own product forecasting for the branch and align demand planning with Supply Chain.
• Expand and deepen the network — Retail, Shop-in-Shop, SSDs, Brand Shops, Modern Trade and Institutional accounts — in both urban and under-served markets.
• Develop and nurture existing partners; protect distributor ROI, resolve claims and escalations, and keep partner relationships healthy.
• Enhance brand visibility — display, planogram adherence, merchandising and in-store presence at key counters.
• Manage branch working capital — outstanding, credit exposure, ageing and collections — within laid-down norms.
• Minimise cheque returns and overdue accounts; enforce commercial policy and trade terms without exception.
• Ensure administrative, commercial and statutory discipline across all branch operations.
• Supply Chain & Inventory:
• Track branch-level logistics, secondary movement and warehouse operations closely.
• Manage inventory health — stock norms, ageing, damages and non-moving lines — and meet TBEM standards on process and quality.
• Lead, develop and systematically review the branch Sales, Service, Logistics and F&C teams as one unit.
• Drive employee engagement, capability building and succession within the branch; reduce attrition and retain critical talent.
• Set clear goals, review performance objectively and coach Area Sales Managers into the next level of responsibility.