Bio Market Development Manager

Biopatrika; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Waters Corporation, a global leader in life sciences, seeks a senior marketing leader to guide multi-channel campaigns across India’s biopharma and biologics space. You will help shape strategy, create marketing content, and collaborate with sales, services, and product management to drive opportunities and customer success.

Responsibilities include coordinating regional campaigns, developing value-driven materials, and building market insights from scientific use-cases to influence product

Qualifications

• Bachelor-level science background with business exposure preferred.
• MBA or additional postgraduate qualifications are advantageous.
• Over 10 years in bio pharma/biologics marketing is required.
• Experience in B2B marketing with scientific bias in Biopharma/Large Molecule sectors.
• Knowledge of LC/MS (HRMS) methods and workflows is desirable.

Responsibilities

• Lead strategy across regional BD teams to grow pipeline via events and key account activities.
• Coordinate campaigns with Demand Generation to drive engagement and opportunities; measure effectiveness.
• Develop and manage omnichannel marketing tactics to meet near-term and long-term goals.
• Localize campaigns for India with collaterals, training, and alignment to sales objectives.
• Build deep knowledge of Biopharma/Large Molecule customer needs to inform product management.

Skills

Biopharma marketing strategy

Communication and presentation

Team collaboration

Campaign analytics

Education

Honours Science Degree

MBA or related postgraduate

Tools

Chromatography

Mass Spectrometry (HRMS)

Job description

Key Responsibilities

• Define the strategy and coordinate the activity across a network of regional business development teams to grow the lead and opportunity pipeline via customer events and key account activities at customer events and key account visits
• Manage INDIA biopharma & Biologics campaigns with the Demand Generation team using market specific content and Waters Compass platform to drive customer engagement and sales opportunities and measure campaign effectiveness using appropriate metrics
• Develop and manage marketing tactics through various marketing channels such as industry events, seminars, digital (webinar and email) campaigns, targeted account-based marketing etc. to drive near-term business goals and strategic thought leadership
• Work with India Biologics stakeholders in campaign localization including but not limited to marketing collaterals, training support and alignment of local initiatives/campaigns to meet country sales objectives
• Build an in-depth knowledge of the needs of Biopharma/Large Molecule customers
• Manage relationships across a matrixed organization with Professional Services teams, Sales, Marketing and Commercial Operations regionally and globally.
• Plan and Execute multidimensional marketing plan across the India region
• Collaborate with key opinion leaders to bring their stories of scientific success to a worldwide audience
• Provide the voice of the Biopharmaceutical customer to corporate Product Management to ensure the needs of Indian customers are fed into the development of new solutions
• Provide accurate business analysis reports to make data driven marketing decisions
• Build customer facing presentations and audio-visual content to support sales enablement
• Provide regular market research updates through various sources (external and internal) to keep up with latest market development in biopharmaceuticals industry.

QualificationsKey Requirements & Experience

• Honours Science Degree or higher
• MBA or post graduate qualifications is preferred
• More than 10 years in bio pharma / Biologics industry is compulsory
• Business to Business marketing with a scientific bias ideally involving Chromatography and Mass Spectrometry i.e. HRMS etc. in the Biopharmaceutical & Large Molecule industry/Institutions
• Experience in biopharmaceutical/biotech & /or large molecules institutions with deep understanding of biopharmaceutical R&D processes/workflows and associated regulations
• Experience in LC/MS (HRMS) method development and/or analysis of biopharmaceuticals is desirable
• Experience in emerging biopharmaceutical modalities and gene & cell therapies is a plus

Competencies

• In depth understanding of Biopharmaceutical analysis with LC and MS based systems
• Marketing Plan development and execution
• Strong communication skills, Presentation both oral and written
• Team ethic with a passion for customer success

Travel

Travel in PAN India

Up to 30% to 40% of working time travelling

Company DescriptionWaters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of :16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.

Seniority levelMid-Senior level

Employment typeFull-time

IndustriesBiotechnology Research, Pharmaceutical Manufacturing, and Appliances, Electrical, and Electronics Manufacturing