Senior Marketing Specialist

Waters Corporation; Bengaluru; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Waters Corporation is seeking a Customer Experience Management professional in Bengaluru, India. This role involves supporting marketing strategies and conducting market research, along with analyzing performance metrics.

The ideal candidate should have an MBA in Marketing and 5-10 years of experience in marketing. Knowledge of SFDC and SAP would be beneficial. Join us to make an impact in the field of life sciences and diagnostics.

Qualifications

• 5-10 years of marketing experience required.
• Knowledge of SFDC and SAP is a plus.

Responsibilities

• Support execution of marketing strategies.
• Analyze performance metrics and prepare reports.
• Conduct market research and provide insights.
• Plan and manage meetings and events.
• Contribute to product marketing initiatives.

Skills

Marketing Experience

Market Research

Analytical Skills

SFDC Knowledge

SAP Knowledge

Education

Post Graduates / Graduates in Chemistry / Biotechnology

MBA in Marketing

Job description

Overview

The Customer Experience Management professional will be responsible for exploring market opportunities, conducting research, and supporting the Product and Market Marketing teams in designing and implementing effective Consumables & Laboratory Automation marketing strategies, along with the appropriate measurement and evaluation tools.

Responsibilities

• Support the development and execution of the company’s overall brand and marketing strategy.
• Prepare and analyze marketing activity reports and key performance metrics to evaluate program effectiveness and business impact.
• Conduct market research and provide insights on forecasts, competitive analysis, campaign performance, customer behavior, and industry trends.
• Support the development, enhancement, and maintenance of internal tools and databases, including credentials repositories, tracking systems, global contact directories, and intranet platforms.
• Continuously enhance professional knowledge through workshops, seminars, industry research, and training programs, while sharing best practices and innovative marketing ideas with the team.
• Plan, coordinate, and manage meetings, conferences, events, and trade shows by organizing schedules, assignments, stakeholder coordination, and communication activities.
• Contribute to product marketing initiatives through the development and execution of marketing and advertising campaigns aligned with business objectives.
• Track sales and marketing data, maintain promotional material inventories, support trade show planning, manage databases, and prepare business reports.
• Support the implementation of marketing campaigns by analyzing sales forecasts, preparing marketing plans and objectives, coordinating promotional activities, and maintaining campaign calendars.
• Prepare comprehensive marketing reports by collecting, analyzing, and summarizing sales and business performance data.
• Identify and research new sources of prospective customer and market data, and provide strategic recommendations to sales and marketing leadership teams.
• Coordinate with the graphics and relevant support teams to ensure promotional materials are developed, maintained, and available as required.
• Conduct competitive product research by evaluating product features, market positioning, pricing strategies, and promotional activities while maintaining updated research databases.
• Monitor budgets and financial performance by comparing actual results against plans, forecasts, and approved budgets.
• Stay updated with industry developments, market trends, and professional knowledge through continuous learning and engagement with trade publications and educational opportunities.
• Contribute towards achieving organizational objectives by proactively taking ownership of new initiatives, responsibilities, and improvement opportunities.
• Continuously explore opportunities to enhance business value.

Qualifications

• Post Graduates / Graduates in Chemistry / Biotechnology / etc. area.
• MBA in Marketing.
• 5-10 years Marketing Experience.
• Knowledge of SFDC / SAP.

Company Description

Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of :16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.