B2b Sales

Nowpurchase; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

NowPurchase is seeking a driven B2B Sales professional to grow business in the Coimbatore region. You will acquire new manufacturing customers, manage key accounts, and drive revenue through solution-based selling of industrial raw materials.

The role requires 2+ years of sales experience in metals, strong communication, and negotiation skills. Travel within the territory is expected as part of growing the customer base.

Qualifications

• 2+ years of B2B sales experience in industrial materials or metals.
• Strong communication and negotiation skills.
• Ability to identify opportunities and build a sales pipeline.

Responsibilities

• Drive B2B sales of scrap, ferro alloys, and industrial raw materials in the assigned territory.
• Acquire new manufacturing customers and expand key accounts.
• Lead technical and commercial discussions with plant teams and procurement heads.
• Negotiate pricing, contracts, and closures with profitable terms.
• Manage end-to-end sales cycle including receivables and growth.
• Gather market intelligence and identify growth opportunities.
• Maintain CRM updates and sales performance dashboards.

Skills

B2B sales experience

Communication skills

Lead generation

Negotiation

Excel / Google Sheets

Education

B.Tech (Engineering)

MBA preferred

Tools

CRM software

Job description

Job Description

About NowPurchase

Building the future of Metal Manufacturing! NowPurchase is transforming the $140B metal manufacturing industry the backbone of infrastructure, transportation, and industrial growth. We are building India's most trusted digital procurement platform for metal manufacturers while creating an operating system that makes procurement smarter, faster, and autonomous. We are a growing team of 150+ professionals with a strong PAN India presence, supported by multiple offices, warehouses, and processing units, enabling seamless nationwide operations. Having worked with 250+ foundries across India, we're now scaling aggressively across regions, products, and value-added solutions. Our momentum has been recognized globally and nationally, including: Financial Times High-Growth Companies Asia-Pacific (2024 & 2025) India's first-ever ESOP buyback by a B2B commerce startup (2024) Innovative Startup of the Year – Eastern Leadership Awards 2025 Dun & Bradstreet Startup50 Award Deloitte Technology Fast 50, India (2025)

What the Role Looks Like

Drive B2B sales of scrap, ferro alloys, and industrial raw materials within the assigned territory. Acquire new manufacturing customers and expand existing key accounts. Conduct technical and commercial discussions with plant teams and procurement heads. Negotiate pricing, contracts, and ensure profitable deal closures. Manage end-to-end sales cycle including receivables and account growth. Gather market intelligence and identify growth opportunities.

Job Description & Role

Department: Sales
Experience: 2+ years
Location: Coimbatore
Qualification: B.Tech, MBA preferred

Job Summary

We are looking for a highly driven B2B Sales professional to manage and grow business within the assigned territory. The role involves new customer acquisition, key account management, and driving revenue through solution-based selling of industrial raw materials while ensuring profitability and strong customer relationships.

Key Responsibilities

1. Sales Revenue Achievement: Drive revenue growth in the assigned territory by achieving monthly and quarterly sales targets and ensure consistent conversion of opportunities into business closures.
2. Gross Margin / P&L / Product Mix Optimization: Maintain and improve gross margins through effective pricing and negotiation, optimize product mix to maximize profitability, and ensure P&L accountability for the assigned accounts/territory.
3. Key Account Management & Customer Retention: Manage and grow existing key accounts, build strong relationships with CXOs, Plant Heads, and procurement teams, and ensure high customer satisfaction and repeat business.
4. New Customer Acquisition & Territory Development: Identify and acquire new customers in foundries, steel plants, and manufacturing units, drive territory expansion through structured field visits and networking, and build a strong pipeline of potential clients.
5. Market Intelligence & Cross-functional Coordination: Track competitor activities, pricing trends, and market movements, coordinate with procurement, operations, and logistics teams for execution, and provide insights to strengthen sales and sourcing strategy.
6. Sales Pipeline Management, CRM & Reporting: Maintain a healthy sales pipeline and track conversion ratios, ensure accurate and timely CRM updates, and prepare daily/weekly sales reports and performance dashboards.
7. Receivables & Collection Efficiency: Monitor outstanding payments and ensure timely collections, work closely with finance teams to reduce credit risk and overdue balances.

We’re Looking For

• Strong communication and interpersonal skills
• Customer-facing B2B sales experience
• Experience in lead generation, cold calling, and account management
• Basic technical understanding of industrial/raw material products
• Strong commercial acumen and negotiation skills
• Proficiency in Excel / Google Sheets
• Willingness to travel extensively within the assigned territory

Good-to-Have

• Experience in industries like Metal Manufacturing, Steel, Foundry, Ferro Alloys, Scrap Recycling, or Industrial B2B sectors
• Exposure to companies like Tata Steel, JSW, SAIL, Vedanta, or similar industrial players
• Experience in industrial product sales or solution selling
• Understanding of supply chain and procurement processes

Hiring Process

1. HR Screening
2. Functional Interviews
3. Final Discussion with Leadership