B2B Product Marketing Manager

Optum India; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Optum India is seeking a results-driven Product Marketing professional to drive go-to-market activities for assigned solutions and campaigns. You will collaborate with marketing, product management, and sales to shape messaging, assets, and launch plans that accelerate growth.

Responsibilities include developing audience definitions, positioning, content for sales enablement, and cross-functional coordination to ensure timely delivery of campaigns and materials across channels.

Qualifications

• 5+ years of Product Marketing / Go-to-Market experience supporting product launches, commercialization, and growth initiatives
• Solid content development experience creating sales presentations, case studies, white papers, blogs, and thought leadership content
• Sales enablement experience developing playbooks, battle cards, competitive positioning, and customer-facing sales materials
• Expertise in product messaging, positioning, and storytelling with the ability to translate complex concepts into customer-centric value propositions
• Proven excellent cross-functional collaboration skills with experience partnering across product, sales, marketing, and leadership teams

Responsibilities

• Contribute to go-to-market planning and product launch activities for assigned solutions, campaigns, or portfolio initiatives
• Help partner with marketing leaders, product management, and sales teams to help align on commercialization plans, launch priorities, and execution timelines
• Contribute to the development of target audience definitions, buyer personas, market opportunity inputs, and competitive positioning
• Help develop and refine product messaging, value propositions, and customer-facing narratives
• Support cross-functional launch readiness by helping coordinate inputs, track deliverables, and ensure materials are completed on time
• Product Messaging and Positioning
• Assist in developing differentiated product messaging, value propositions, and positioning frameworks that communicate customer benefits and business impact
• Translate complex healthcare, technology, clinical, operational, and financial capabilities into clear, customer-centric language
• Help ensure messaging is consistent across sales presentations, marketing campaigns, web content, events, and customer communications
• Gather stakeholder feedback and incorporate edits into messaging frameworks, sales materials, and campaign assets
• Content Strategy and Content Development
• Create, edit, update and oversee development of:
• Sales presentations and executive briefings
• Product datasheets and solution overviews
• Customer success stories and case studies
• White papers and thought leadership content
• Articles, blogs, newsletters, and web content
• Demo videos, infographics, webinars, and social content
• Collaborate with subject matter experts, clinical leaders, and product teams to produce high-value content that supports demand generation and market education
• Sales Enablement
• Partner with marketing colleagues and product to help develop tools and resources that improve sales effectiveness
• Support creation of sales playbooks, battle cards, FAQs, competitive comparisons, objection-handling materials, and pursuit-specific content
• Help prepare customer presentations, executive briefings, and strategic pursuit materials
• Maintain and update enablement materials to ensure sales teams have access to accurate, relevant, and easy-to-use content

Skills

Product marketing

Go-to-market

Content development

Sales enablement

Messaging skills

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale.

Join us to start Caring. Connecting. Growing together.

Primary Responsibilities

• Contribute to go-to-market planning and product launch activities for assigned solutions, campaigns, or portfolio initiatives
• Help partner with marketing leaders, product management, and sales teams to help align on commercialization plans, launch priorities, and execution timelines
• Contribute to the development of target audience definitions, buyer personas, market opportunity inputs, and competitive positioning
• Help develop and refine product messaging, value propositions, and customer-facing narratives
• Support cross-functional launch readiness by helping coordinate inputs, track deliverables, and ensure materials are completed on time
• Product Messaging and Positioning
• Assist in developing differentiated product messaging, value propositions, and positioning frameworks that communicate customer benefits and business impact
• Translate complex healthcare, technology, clinical, operational, and financial capabilities into clear, customer-centric language
• Help ensure messaging is consistent across sales presentations, marketing campaigns, web content, events, and customer communications
• Gather stakeholder feedback and incorporate edits into messaging frameworks, sales materials, and campaign assets
• Content Strategy and Content Development
• Create, edit, update and oversee development of:
• Sales presentations and executive briefings
• Product datasheets and solution overviews
• Customer success stories and case studies
• White papers and thought leadership content
• Articles, blogs, newsletters, and web content
• Demo videos, infographics, webinars, and social content
• Collaborate with subject matter experts, clinical leaders, and product teams to produce high-value content that supports demand generation and market education
• Sales Enablement
• Partner with marketing colleagues and product to help develop tools and resources that improve sales effectiveness
• Support creation of sales playbooks, battle cards, FAQs, competitive comparisons, objection-handling materials, and pursuit-specific content
• Help prepare customer presentations, executive briefings, and strategic pursuit materials
• Maintain and update enablement materials to ensure sales teams have access to accurate, relevant, and easy-to-use content
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re‑assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
  

Required Qualifications

• 5+ years of Product Marketing / Go-to-Market experience supporting product launches, commercialization, and growth initiatives
• Solid content development experience creating sales presentations, case studies, white papers, blogs, and thought leadership content
• Sales enablement experience developing playbooks, battle cards, competitive positioning, and customer-facing sales materials
• Expertise in product messaging, positioning, and storytelling with the ability to translate complex concepts into customer‑centric value propositions
• Proven excellent cross‑functional collaboration skills with experience partnering across product, sales, marketing, and leadership teams

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.