B2B Content Marketing and Sales Enablement

Optum; Gurugram District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

UnitedHealth Group, through Optum, is seeking a B2B Content Marketing and Sales Enablement professional in India. You will drive content creation across articles, white papers, blogs and social posts, and manage sales assets, calendars and toolkits to support rapid revenue growth.

The role emphasizes collaboration with multiple stakeholders, adherence to brand and compliance, and a proactive approach to evolving priorities in a dynamic health-tech environment.

Qualifications

• 3+ years of experience in marketing with a focus on content creation.
• Experience writing white papers, articles, blogs and social content.
• Strong organizational and multitasking abilities across many tactics.
• Excellent collaboration with diverse stakeholders and project management.
• Ability to navigate ambiguity and adapt to changing priorities.

Responsibilities

• Draft content using briefs and guides for articles, blogs, white papers.
• Create event assets and social content.
• Repurpose long-form content into short-form assets.
• Build and maintain sales toolkits and monthly newsletters.
• Manage Sales Hub and audit of materials.
• Maintain archives and track asset usage and KPIs.
• Ensure branding and compliance edits post-approval.

Skills

Content creation

Marketing

Project management

Stakeholder management

Ambiguity tolerance

Team player

Job description

Improve the lives of others while Caring. Connecting. Growing together.

Job Description - B2B Content Marketing and Sales Enablement (2386030)

B2B Content Marketing and Sales Enablement - 2386030

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

• Content creation
  • Use creative briefs and messaging guides to draft content such as articles, blogs, white papers, LinkedIn posts, infographics, and case studies
  • Manage the creation of event assets, including booth designs, event materials, social media content
  • Repurpose long‑form content (e.g., white papers) into short‑form assets such as LinkedIn posts, infographics, and short articles
  • Create and maintain sales toolkits
  • Manage the creation and distribution of the monthly sales newsletter
  • Complete content briefs for website creation and updates
  • Build and update bills of materials (e.g., decks, one‑pagers, FAQs) using approved messaging and creative briefs
  • Create battle cards using completed research and approved inputs
• Manage and maintain the Sales Hub
• Manage the annual audit of sales and marketing materials, including assigning assets to product marketers for review, tracking feedback, applying edits, and maintaining an asset tracker with details such as last review date and legal approval status
• Maintain and manage the archive of marketing and sales assets
• Track asset usage and performance metrics
• Maintain and update team SOPs
• Manage editorial calendars and content trackers
• Apply brand, legal, and compliance edits once approvals are received
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re‑assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• 3+ years of experience in marketing, with a focus on content creation
• Experience writing content such as white papers, articles, blogs and social media content
• Proven ability to be highly organized and to multi‑task, managing a high volume of tactics from concept to execution to optimization
• Proven ability to be a team player with solid interpersonal skills, ability to work with multiple stakeholders and build good working relationships
• Demonstrated ability to project manage
• Proven comfortable with ambiguity and able to shift projects and strategies to meet the changing landscape

Preferred Qualifications:

• Experience marketing to provider and health plan/insurance organizations
• Experience supporting sophisticated sales organizations and fast‑paced technology marketing teams

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need special assistance or accommodation for any part of the application process, please call 1-866-566-8715 to be connected to Recruitment Services. Recruitment Services hours of operation are 7 a.m. to 7 p.m. CT, Monday through Friday.

UnitedHealth Group is a registered service mark of UnitedHealth Group, Inc. The UnitedHealth Group name with the dimensional logo, as well as the dimensional logo alone, are both service marks for the UnitedHealth Group, Inc.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug‑free workplace. Candidates are required to pass a drug test before beginning employment.