B2B Content Marketing Specialist

Koda Integrated Marketing Services; Bengaluru; On-site; INR 800,000 - 1,400,000; Full time

Job summary

KODA is seeking a strategic yet hands-on B2B Content Specialist to craft and repurpose content that attracts and converts tech-focused audiences. The role emphasizes producing white papers, eBooks, case studies, and blog content, with a focus on SEO and a deep understanding of SaaS buyer journeys.

Based in Bangalore, this full-time, on-site position requires 4–5 years of content marketing experience, including collaboration with subject matter experts and a strong editorial mindset.

Qualifications

• 4-5 years of experience in content marketing, specifically B2B or SaaS.
• Exceptional research, writing, and editing skills with the ability to simplify complex topics.
• Strong understanding of SEO, buyer personas, and SaaS customer journeys.
• Experience using content tools like Semrush, Ahrefs, Grammarly, CMS platforms, and Google Analytics.

Responsibilities

• Develop and manage the content calendar aligned with marketing and business objectives.
• Research thoroughly to understand tech products and services.
• Write, edit, and optimize content types (blogs, case studies, white papers, emails, landing pages, video scripts).
• Ensure messaging consistency and quality across channels.
• Collaborate with subject matter experts to create authoritative content.
• Apply SEO best practices to boost visibility and organic traffic.
• Analyze content performance and refine strategy based on insights.
• Support campaigns with tailored content for different funnel stages and repurpose long-form content.

Skills

Research and writing

Editing skills

SEO understanding

B2B/SaaS content expertise

Content tools proficiency

Independent work

Communication skills

Strategic marketing thinking

Education

Bachelor's degree in Marketing or related field

Tools

Semrush

Ahrefs

Grammarly

CMS platforms

Google Analytics

Job description

Job Title: B2B Content Specialist

Location: Bangalore

Job Type: Full-time/Work From Office

Experience: 4-5 years in content marketing (past experience with B2B/SaaS is a must)

Role Overview

We're looking for a strategic and hands-on Content Marketing Specialist who can join our team and shape our content engine. The role includes creating original content and repurposing high-impact assets that attract, convert, and retain B2B audiences. If you have written White papers, E-Book, Tech Documents and Case Studies then this role is for you.

If you have written only social media content then this role is not for you.

ONLY CANDIDATES BASED IN BANGALORE SHOULD APPLY

IF YOUR CONTENT CREATION SKILL IS RESTRICTED TO AI THEN THIS ROLE IS NOT FOR YOU

Key Responsibilities

• Develop and manage the content calendar aligned with marketing and business objectives.
• Strong understanding of tech products and services and ability to do a thorough research.
• Write, edit, and optimize a variety of content types, including blog posts, case studies, white papers, email campaigns, landing pages, and video scripts.
• Own messaging consistency and content quality across all channels and touchpoints.
• Partner with subject matter experts to create authoritative, solution-oriented content.
• Use SEO best practices to increase visibility and organic traffic.
• Analyze content performance and continuously refine strategy based on insights.
• Support campaigns with tailored content for different funnel stages (TOFU, MOFU, BOFU).
• Repurpose long-form content into snackable formats (eBooks, infographics, LinkedIn posts).
• Able to juggle multiple content assets in a day.

Requirements

• 4-5 years of experience in content marketing, with a focus on B2B or SaaS.
• Exceptional research, writing and editing skills with a knack for simplifying complex topics.
• Strong understanding of SEO, buyer personas, and SaaS customer journeys.
• Experience using content tools like Semrush, Ahrefs, Grammarly, CMS platforms, and Google Analytics.
• Ability to work independently, manage deadlines, and prioritize in a fast-paced environment.

Qualifications

• Proficiency in Communication and strong interpersonal skills to collaborate with teams and engage with clients effectively.
• Strategic thinking skills with expertise in Marketing Strategy and Sales enablement to create impactful campaigns.
• Passion for B2B marketing with a preference for candidates experienced in the Tech and SaaS industries.
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

Company Description

KODA is a full-funnel digital marketing agency that specializes in serving B2B Tech and SaaS companies worldwide. Known for challenging conventional approaches, Koda is dedicated to finding innovative, tailored solutions that deliver measurable results. With a unique perspective on modern marketing, the team at Koda combines creativity and strategy to address complex challenges.