AVP - Strategy & Planning

Salmon Commerce; Gurugram District; On-site; INR 350,000 - 700,000; Full time

Job summary

Salmon Commerce seeks an AVP of Account Planning who will drive strategic leadership across client campaigns from insight to execution. You will partner with clients, account teams, and creative departments to uncover market opportunities and guide impactful advertising strategies.

Lead strategic briefs, align plans with client goals, and use data-driven insights to optimize performance. A senior leader with 10+ years in strategic planning in advertising is ideal.

Qualifications

• Minimum 10+ years of strategic planning experience in a mainline advertising agency.
• Graduate/Post-Graduate degree in Marketing, Advertising, Business or related field.

Responsibilities

• Provide strategic leadership and align goals with agency objectives.
• Collaborate with CSO and Office Head to shape overall strategic direction.
• Conduct market research to uncover insights for campaigns.
• Lead development of strategic briefs guiding creative teams.
• Ensure strategic plans align with client objectives and market trends.
• Utilize data-driven insights to optimize campaign performance.
• Stay updated on industry trends and new tools for planning processes.
• Present strategic plans and insights to clients persuasively.
• Partner with Creative, Account Management, and Media teams for seamless execution.

Skills

Data analytics

Market research

Consumer behavior

Advertising trends

Leadership

People management

Creative thinking

Strategic thinking

Executive-level presentation

Education

Graduate/Post-Graduate in Marketing/Advertising/Business

Job description

Job Summary

The AVP of Account Planning will work closely with clients, account management teams, and creative departments to drive insights, uncover market opportunities, and contribute to the overall success of our clients advertising campaigns.

Location

Gurgaon

Responsibilities

• Strategic Leadership Planning: Setting strategic goals and ensuring alignment with overall agency objectives.
• Strategic Leadership Planning: Collaborate with the Chief Strategy Officer and Office Head in shaping the agency's overall strategic direction.
• Strategic Leadership Planning: Conduct thorough market research and analysis to uncover insights that inform the development of effective advertising strategies.
• Campaign Development: Lead the development of strategic briefs that guide creative teams in the ideation and execution of impactful campaigns.
• Campaign Development: Ensure that strategic plans align with client objectives, target audience insights, and market trends.
• Data and Analytics: Utilize data-driven insights to inform strategic recommendations and optimize campaign performance.
• Data and Analytics: Stay informed about industry trends, emerging technologies, and new tools that can enhance the effectiveness of account planning processes.
• Client Collaboration Presentations: Build and maintain strong relationships with clients, understanding their business goals, challenges, and market dynamics. Present strategic plans and insights in a compelling and persuasive manner.
• Client Collaboration Presentations: Lead strategic discussions with clients, providing insights and recommendations that drive effective advertising strategies.
• Client Collaboration Presentations: Effectively communicate the rationale behind strategic recommendations and demonstrate how they align with clients business goals.
• People Management: Partner and collaborate with other teams, including Creative, Account Management, and Media, to ensure seamless integration of strategic plans.

Skills and Competencies

• Data analytics
• Market research
• Consumer behavior
• Advertising trends
• Leadership
• People management
• Creative thinking
• Strategic thinking
• Executive-level presentation and communication

Qualifications

• Graduate/Post-Graduate in Marketing, Advertising, Business, or a related field with 10+ years of experience in strategic planning within a mainline advertising agency.