AVP, Paid Media

AdLift India; Gurugram District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

AdLift India in Gurugram is seeking an experienced Assistant Vice President (AVP) – Paid Media to lead their Paid Media vertical. The ideal candidate will have 10+ years of experience in performance marketing, strong expertise in managing large ad budgets, and excellent leadership skills. Responsibilities include managing high-budget campaigns focused on ROI, mentoring the Paid Media team, and collaborating with various departments for integrated campaigns. Google and Meta certifications are preferred.

Qualifications

• 10+ years of experience in Paid Media / Performance Marketing, preferably in a digital agency.
• Strong expertise in managing large ad budgets and enterprise clients.
• Google & Meta certifications preferred.

Responsibilities

• Lead and scale Paid Media strategies across platforms.
• Manage high-budget campaigns focused on ROI and lead generation.
• Drive client growth and strategic account management.
• Mentor and manage the Paid Media team.
• Collaborate with cross-functional teams for campaign execution.

Skills

Paid Media / Performance Marketing

Google Ads

Meta Ads

LinkedIn Ads

GA4 & Google Tag Manager

Performance Analytics & Attribution

Leadership

Analytical skills

Stakeholder management

Job description

Assistant Vice President (AVP) – Paid Media

Location: Gurgaon

Department: Paid Media

Experience: 10–14 Years

About AdLift

AdLift India is a leading digital marketing agency specializing in SEO, Paid Media, Content Marketing, and Performance Marketing solutions for global brands.

Role Overview

We are looking for a strategic and performance-driven AVP – Paid Media to lead our Paid Media vertical. The ideal candidate should have strong expertise in performance marketing, client leadership, campaign optimization, and team management across multiple paid media platforms.

Key Responsibilities

• Lead and scale Paid Media strategies across Google, Meta, LinkedIn, YouTube, and Programmatic platforms.
• Manage high-budget campaigns focused on ROI, ROAS, lead generation, and customer acquisition.
• Drive client growth, retention, and strategic account management.
• Lead quarterly reviews, media planning, and performance discussions with clients.
• Mentor and manage a high-performing Paid Media team.
• Collaborate with Sales, SEO, Content, Creative, and Analytics teams for integrated campaign execution.
• Stay updated with industry trends, automation tools, AI-driven marketing, and platform updates.

Required Skills & Experience

• 10+ years of experience in Paid Media / Performance Marketing, preferably in a digital agency.
• Strong expertise in:
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • GA4 & Google Tag Manager
  • Performance Analytics & Attribution
• Proven experience managing large ad budgets and enterprise clients.
• Strong analytical, leadership, and stakeholder management skills.
• Google & Meta certifications preferred.

What We’re Looking For

• Strategic thinker with strong business acumen
• Data‑driven decision maker
• Strong leadership and team management capabilities
• Excellent communication and client‑facing skills