Audience Strategy Lead

Maker Lab; Gurugram District; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Maker Lab is seeking an Audience Strategy Lead to support a client in the music and entertainment sector. You will uncover stories behind data by blending audience insights, AI, and cultural trends to shape bold APAC marketing strategies for artists.

You will oversee AI brief-intake tool rollout, design scalable insights from briefs for Creative, Commerce and Paid teams, and build post-campaign reports to drive continuous improvement.

Qualifications

• BA/BS degree or equivalent experience.
• 10+ years leading digital consumer insights, audience strategy, or predictive analytics.
• Ability to translate complex data into clear, narrative-led strategy.
• Strong understanding of regional digital and e-commerce consumer behaviour.

Responsibilities

• Oversee the rollout of a generative AI brief-intake tool for non-data stakeholders.
• Design scalable, templated insights from client briefs for Creative, Commerce and Paid teams.
• Build scalable post-campaign audience engagement reports to measure effectiveness.
• Synthesize campaign results into repeatable marketing blueprints.
• Collaborate with data engineering to feed behavioural inputs into a unified data engine.
• Develop a predictive viability tool to assess a track's potential success across markets.

Skills

Audience strategy

Predictive analytics

Data storytelling

Stakeholder management

English communication

Team leadership

Education

BA/BS degree or equivalent experience

Tools

Databricks

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary

We're looking for an Audience Strategy Lead to support one of our amazing clients in the music and entertainment industry. You'll be the person uncovering the stories behind the data — combining audience insights, AI, and cultural trends to decode fan behaviours and transform signals into bold marketing strategies that help artists make their mark across APAC.

Role

• Oversee the rollout of a generative AI brief-intake tool, ensuring it works effectively for non-data marketing stakeholders and reduces manual strategic workload.
• Design and deliver scalable, templated insights from client briefs using qualitative and quantitative tools, equipping Creative, Commerce and Paid teams with clear audience knowledge.
• Build scalable post-campaign audience engagement reports that measure effectiveness and surface opportunities for continuous improvement.
• Use a growing library of engagement reports and predictive modelling to synthesise campaign results (streams/sales) into actionable, repeatable marketing blueprints.
• Partner closely with data engineering to feed behavioural inputs and blueprints into a unified data engine, refining algorithmic trend predictions and AI briefing recommendations.
• Help establish a predictive viability tool to assess a track's potential success across multiple markets ahead of campaign launch and spend approval.
• Deliver deep-dive market intelligence on regional consumer behaviour and opportunities to support senior leadership decision-making.
  

You

• BA/BS degree or equivalent experience
• 10+ years of experience leading digital consumer insights, audience strategy, or predictive analytics within media, tech, or entertainment.
• Skilled at translating complex data and statistical analysis into a clear, narrative-led strategy for creative and marketing teams.
• Strong understanding of regional digital and e-commerce consumer behaviour.
• Experience working alongside data engineering teams in modern cloud data environments (e.g. Databricks) and with third-party research platforms.
• Comfortable leading a team and operating as a senior stakeholder across insights, creative and commercial functions.
• Exceptional verbal and written English communication and presentation skills.
  

Contract Type

12-months Fixed Term Contract