Marketing

Weekday AI (YC W21); Chandannagar; On-site; INR 2,000,000 - 7,000,000; Full time

Job summary

Weekday AI (YC W21) in Kolkata, West Bengal, India, is seeking a proactive Regional Offline Marketing Executive to drive localized marketing initiatives and strengthen brand presence across regional markets.

You will plan and execute on-ground campaigns such as exhibitions, dealer activities, product launches, roadshows, and other activations to generate awareness and qualified leads. The role requires hands-on organization, stakeholder coordination, and execution excellence.

Qualifications

• 2+ years of experience in offline marketing, field marketing, regional marketing, events, trade marketing, or experiential marketing.

Responsibilities

• Develop and execute localized offline and field marketing campaigns aligned with business and brand objectives.
• Research regional market trends, customer preferences, competitor activities, and local growth opportunities.
• Plan and execute exhibitions, trade fairs, dealer meets, product launches, roadshows, farmer meetings, demonstrations, and other activations.
• Generate qualified leads through field marketing, events, rural activations, demonstrations, and dealer-led campaigns.
• Work closely with dealers, distributors, and regional sales teams to execute local marketing initiatives.
• Manage dealer showroom branding, signage, POS materials, promotional merchandise, and other offline assets.
• Coordinate with agencies, vendors, event organizers, media partners, and other external stakeholders.
• Support local PR, media partnerships, sponsorships, community outreach, and co-branded initiatives.
• Ensure consistent brand messaging and visual identity across all offline touchpoints.
• Develop regional campaign materials, marketing toolkits, activation plans, and execution guidelines.
• Manage campaign budgets and ensure activities are delivered within approved timelines and costs.
• Track campaign performance, leads, engagement, event outcomes, and ROI.
• Analyze campaign results and recommend improvements based on performance data.
• Collaborate with Sales, Product, Digital Marketing, and other teams to ensure integrated campaign execution.
• Prepare regular performance reports and actionable insights for management.

Skills

Offline marketing

Field marketing

Regional marketing

Lead generation

Event coordination

Budget management

Stakeholder management

Job description

Job Description:

This role is for one of the Weekly clients

Salary range: Rs 2000000 - Rs 7000000 (ie INR 2-7 LPA)

Experience: 2+ yrs

Location: Kolkata, West Bengal, India, Chandannagar, West Bengal, India

Job Type: Full-time

We are looking for a proactive Regional Offline Marketing Executivet to drive localized marketing initiatives and strengthen brand presence across regional markets. The role will involve planning and executing on-ground campaigns, exhibitions, dealer activities, product launches, roadshows, and other field marketing programs that generate awareness, engagement, and qualified leads.

The ideal candidate should be hands-on, highly organized, comfortable working with multiple stakeholders, and capable of converting broader marketing objectives into effective local-market execution.

Key Responsibilities

• Develop and execute localized offline and field marketing campaigns aligned with business and brand objectives.


• Research regional market trends, customer preferences, competitor activities, and local growth opportunities.


• Plan and execute exhibitions, trade fairs, dealer meets, product launches, roadshows, farmer meetings, demonstrations, and other activations.


• Generate qualified leads through field marketing, events, rural activations, demonstrations, and dealer-led campaigns.


• Work closely with dealers, distributors, and regional sales teams to execute local marketing initiatives.


• Manage dealer showroom branding, signage, POS materials, promotional merchandise, and other offline assets.


• Coordinate with agencies, vendors, event organizers, media partners, and other external stakeholders.


• Support local PR, media partnerships, sponsorships, community outreach, and co-branded initiatives.


• Ensure consistent brand messaging and visual identity across all offline touchpoints.


• Develop regional campaign materials, marketing toolkits, activation plans, and execution guidelines.


• Manage campaign budgets and ensure activities are delivered within approved timelines and costs.


• Track campaign performance, leads, engagement, event outcomes, and ROI.


• Analyze campaign results and recommend improvements based on performance data.


• Collaborate with Sales, Product, Digital Marketing, and other teams to ensure integrated campaign execution.


• Prepare regular performance reports and actionable insights for management.

Whats Makes You a Great Fit

• 2+ years of experience in offline marketing, field marketing, regional marketing, events, trade marketing, or experiential marketing.


• Hands-on experience managing exhibitions, dealer meets, roadshows, product launches, or on-ground activations.


• Strong understanding of regional markets, customer behavior, and local marketing execution.


• Experience working with dealers, distributors, sales teams, agencies, and external vendors.


• Strong lead-generation and campaign execution mindset.


• Excellent coordination, communication, negotiation, and stakeholder-management skills.


• Ability to manage budgets, timelines, vendors, and multiple marketing activities simultaneously.


• Comfortable with field-based work and regional travel when required.


• Strong analytical skills with the ability to evaluate campaign performance and ROI.


• Good understanding of brand consistency and adapting marketing campaigns to local audiences.


• Highly organized, proactive, and execution-oriented, with strong attention to detail.


• Ability to work independently while collaborating effectively with cross-functional teams.

Requirements: